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What are the latest copywriting trends to showcase in a job interview?

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If you're a copywriter looking for a new job, you might be wondering how to impress your potential employer with your skills and knowledge. Copywriting is a dynamic and evolving field, and you need to keep up with the latest trends and best practices to stand out from the crowd. In this article, we'll share some of the most important copywriting trends to showcase in a job interview, and how to demonstrate them with confidence and clarity.

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Sarah Kolawole

Email Marketer | Direct Response Copywriter | Breaking The Rules and Driving Conversions | Significant Revenue Boosts…
Jackie Quiring

ChatGPT Training | AI, Copy & Growth Marketing Leader | Transform your GPT from intern to A-player in 2 weeks

1 Voice and tone

One of the key aspects of copywriting is finding the right voice and tone for your audience, brand, and purpose. You need to show that you can adapt your style and language to different situations, channels, and goals, and that you can match the tone of voice of the company you're applying to. To do this, you should research the company's website, social media, blog, and other materials, and identify their tone of voice guidelines, values, and personality. Then, you should prepare some examples of how you would write for them in different scenarios, such as a landing page, an email, a social media post, or a headline. You should also explain why you chose certain words, phrases, or techniques, and how they align with the brand's voice and tone.

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Sarah Kolawole

Email Marketer | Direct Response Copywriter | Breaking The Rules and Driving Conversions | Significant Revenue Boosts (Think $X Millions) And Conversion Rate Lifts (5-10%+)
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Share how you create copy that feels like a natural conversation, making it friendly and approachable. Discuss your awareness of inclusive language, emphasizing your ability to connect with diverse audiences through your writing. Highlight experiences where you've adapted your writing style to match a brand's unique personality, showcasing your versatility. Talk about your proficiency in adjusting your voice and tone based on different platforms, such as social media, blogs, or email newsletters. Emphasize your storytelling skills, providing examples of how you've used narratives to capture audience attention and drive engagement.

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2 SEO and readability

Another essential skill for copywriters is writing for search engines and human readers. You need to show that you can optimize your copy for keywords, rankings, and conversions, without compromising the quality, clarity, and relevance of your message. To do this, you should use tools like Google Keyword Planner, Yoast SEO, or Hemingway Editor, to analyze and improve your copy's SEO and readability. You should also demonstrate that you can write catchy and informative headlines, meta descriptions, and subheadings, that attract and retain the attention of your audience. You should also explain how you measure and monitor the performance of your copy, and what metrics and tools you use.

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Sarah Kolawole

Email Marketer | Direct Response Copywriter | Breaking The Rules and Driving Conversions | Significant Revenue Boosts (Think $X Millions) And Conversion Rate Lifts (5-10%+)
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In terms of SEO, I make sure my writing is friendly to search engines by naturally incorporating relevant keywords. For example, in a blog post, I ensure the keywords seamlessly fit into the content. When it comes to readability, I focus on making content easy to read and understand. I use simple language and avoid unnecessary jargon. The goal is to communicate clearly, as if having a conversation, rather than using complicated language. Additionally, I organize content with clear headings and structure. This makes it easier for readers to follow along and quickly understand what the content is about, benefiting both search engines and readers alike.

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3 Storytelling and emotion

A third trend that is gaining popularity in copywriting is storytelling and emotion. You need to show that you can craft compelling stories that connect with your audience on an emotional level, and that you can use storytelling elements like characters, conflict, resolution, and action, to create a narrative arc that engages and persuades your readers. To do this, you should use techniques like anecdotes, metaphors, sensory details, dialogue, and humor, to bring your stories to life. You should also explain how you use storytelling to convey your value proposition, address your audience's pain points, and inspire them to take action.

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4 Conversational and inclusive

A fourth trend that is becoming more important in copywriting is conversational and inclusive language. You need to show that you can write in a natural and friendly way that builds rapport and trust with your audience, and that you can use inclusive and respectful language that reflects the diversity and needs of your readers. To do this, you should use pronouns like you and we, contractions like don't and can't, questions and answers, and colloquial expressions, to create a conversational tone. You should also avoid jargon, acronyms, and technical terms, unless you define them clearly. You should also use gender-neutral, non-discriminatory, and culturally sensitive language, and avoid stereotypes, assumptions, and biases.

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5 Data and evidence

A fifth trend that is essential for copywriters is data and evidence. You need to show that you can back up your claims and arguments with facts, statistics, and testimonials, and that you can use data to inform and improve your copywriting decisions. To do this, you should use credible and relevant sources, such as research reports, case studies, customer reviews, or industry experts, to support your points. You should also use data visualization, such as charts, graphs, or infographics, to make your data more appealing and understandable. You should also explain how you use data to test and optimize your copy, and what methods and tools you use, such as A/B testing, analytics, or surveys.

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Jackie Quiring

ChatGPT Training | AI, Copy & Growth Marketing Leader | Transform your GPT from intern to A-player in 2 weeks
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Remember: copywriting is both an art and a science. You're more likely to get hired if you're confident using different types of software such as Google Analytics, Surfer, ChatGPT, Tableau etc. Data analysis, prompt engineering, SEO and CRO are great skills that would set you apart from other copywriters.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the latest copywriting trends to showcase in a job interview?

1

2

3

4

5

6

1 Voice and tone

2 SEO and readability

3 Storytelling and emotion

4 Conversational and inclusive

5 Data and evidence

6 Here’s what else to consider

Copywriting

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What are the latest copywriting trends to showcase in a job interview?

1

2

3

4

5

6

1 Voice and tone

2 SEO and readability

3 Storytelling and emotion

4 Conversational and inclusive

5 Data and evidence

6 Here’s what else to consider

Copywriting

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