What are the key strategies for creating a successful virtual conference?

To host a successful virtual conference, prioritize engaging content with a mix of live and pre-recorded sessions. Choose a user-friendly platform, communicate event details clearly, and encourage interaction through polls and chat. Prepare speakers thoroughly for virtual presentations and offer sponsorship opportunities for visibility. Provide dedicated attendee support, record sessions for on-demand access, and implement a robust marketing strategy. Foster post-event engagement through sharing recordings and maintaining an active online community. These strategies, based on my experience, ensure a seamless and impactful virtual conference.

The key strategy for creating a successful virtual conference is to plan and execute it with a clear purpose and goal in mind. This involves identifying the target audience, determining the theme and purpose of the conference, and carefully curating the content and agenda. Additionally, it is crucial to choose the right technology and platform to ensure a seamless and engaging virtual experience for attendees. Effective promotion and marketing strategies, as well as providing ample opportunities for networking and interaction, are also essential for a successful virtual conference. Moreover, having a team of experienced and skilled speakers, moderators, and technical support is crucial for delivering high-quality and informative sessions.

En el caso de las plataformas, es de gran utilidad conocer el manejo total de las mismas, pues cada una tiene una promesa de valor que se adecuará a tus necesidades de acuerdo al objetivo que tengas al realizar el evento virtual, en mi caso, Goto Webinar, ha sido de gran utilidad por la variedad de opciones dentro de un evento virtual, las estadísticas son muy completas y en general la aplicación es muy intuitiva tanto para el administrador como para los asistentes.

It’s important to note that even if the conference is virtual, there still needs to be time budgeted for breaks and breakout sessions. Providing a means for virtual attendees to network is extremely important and shouldn’t be limited to those in-person. Utilize breakout sessions and make sure that people get moving with breaks.

Empieza y termina con tu audiencia cuativa! Esto quiere decir que para obtener realmente una respueta positiva de parte del publico la divulgación debe fundamentarte en tus leads más cautivos, esto porque en uan fase inicial es más facil contar con su comprometimiento y en una fase final com su divulgacióny asistencia.

Esto es fundamental en la planificación, debido a que se hace un ecosistema entre los participantes. Claro esta una consideración necesaria, es que dicha contribución debe estar cordinada en el tiempo, recursos y objetivos asi como en el tono de voz a usar.

Be sure to continue the conversation after the event. Always send a follow-up email with the recording to your registrants and provide them with related content so they can continue their learning journey and also become more familiar with your brand and your unique offering. Be cognizant of why attendees are participating in your event; in other words, don’t send a “request a demo” follow-up after an educational event. Remember to focus on where they are in their journey and send content to them on a consistent basis that aligns to where they are in the funnel.

The most memorable virtual conference I attended offer a chat button at the end. Not only it encourages participants to engage in meaningful conversations, thus practice is excellent for connecting for future referrals. I found that after a lecture, people want to be heard. A chat button opens doors for participants to express their view. When choosing virtual platform, virtual apps are resourceful and excellent tools to understand your audience

The most engaging virtual conference I have attended featured a DJ who played music and hosted a trivia competition between sessions. It was like being in a common space when we weren't in a session room. It relieved tension going into the sessions and made the dialogue and discussion more open and thus meaningful.

En el estudio o analisis de resultados, crear un mapa de la audiencia y geenrar una "Persona" es fundamental. Esto porque obtenemos un diagnostico de nuestro publico y lo comparamos con nuestra visión original, asi vemos que tan alineados estabamos o no. Además esto nos permite pronosticar mejores acciones futuras, optimizando la utilización de recursos.