What are the key steps to take after conducting a content audit?

After conducting a content audit, following are a some key steps to take: 1. Align priorities with the overall Brand Narrative & Story Telling. 2. Create an overall Brand Content Strategy including content pillars, primary, secondary and tertiary contents and how they tie back to the Brand Voice. 3. Include competitive content scan to see what peers, category / non-category players are doing and incorporate in the the overall content strategy. 4. Finalise on content and communications cadence reflecting - character (brand), calendar, channel, conversations, community, credibility framework. 5. Execute and optimise.

After conducting a content audit, key steps to take include: Analyze Data: Review the findings to understand content performance and gaps. Update Content: Refresh outdated content with current information and SEO practices. Remove or Consolidate: Delete irrelevant or underperforming content, or merge similar topics for better coherence. Plan New Content: Identify topics or formats that are missing and plan to create them. Implement Strategy Changes: Adjust your content strategy based on audit insights. Monitor Performance: Continuously track how updated content performs post-audit. Taking these steps ensures your content remains relevant, engaging, and aligned with your goals.

First, update or remove outdated content to maintain relevance. Next, identify gaps in your content and plan new pieces to fill those voids. Optimize high-performing content further to maximize its impact. Lastly, use insights from the audit to adjust your content calendar and ensure ongoing alignment with your business goals.

Updating outdated content, optimizing high-performing content, and filling gaps in the content strategy. In my experience, prioritizing these actions based on the audit findings ensures a more effective and relevant content strategy. One thing I've found helpful is incorporating SEO best practices during content updates to enhance search visibility.

After conducting a content audit, prioritize updates based on performance metrics. Revise and optimize content for relevance, SEO, and user experience. Develop a content strategy aligned with business goals, and regularly monitor and reassess for ongoing improvement.

A content calendar is vital, but remember, it's not a binding contract with your future self. It's more like a weather forecast – useful, but sometimes you need to adapt when an unexpected storm (or trend) hits. Be flexible and allow some room for spontaneous content that responds to unexpected market shifts or viral trends.

Absolutely! One of the nobrainer basics. I would add: make sure several teams or departments have a stake in creating the calendar. Of course one team or person oversees it, similar to a publisher. But each important department- like HR, C-level board, production, design, sales,… can and should contribute equally. For a much more authentic and richer impression and profiling.

While content calendars are valuable for maintaining a consistent posting schedule, it's crucial to view them as recommendations rather than directives. Brands should embrace flexibility in their approach to content planning. Although brands may schedule posts for widely recognized events like Tree Day, the real connection with consumers often comes from reacting swiftly to culturally relevant moments that consumers care about. Trends never find a place on the content calendar, look at the virality of the 'corn kid.' 0 brands had him on their content calendar, yet every brand quickly adapted to create content around this unexpected trend. Staying adaptable in content planning ensures a genuine connection with your cohorts you aim to engage.

After a content audit, craft a content calendar focused on variety and experimentation. For instance, if your audit showed a gap in user engagement on Tuesdays, plan interactive content like polls or Q&A sessions for these days. Incorporate monthly themes based on your audience's interests, uncovered in the audit. Remember to leave room for spontaneous content responding to current trends or events. This approach ensures your calendar is not only well-structured but also responsive and engaging.

Plan a monthly content calendar for diverse engagement. Week 1: Launch a blog post addressing a trending industry topic. Week 2: Share a customer success story via social media. Week 3: Release a video tutorial on a key product feature. Week 4: Conduct a live Q&A session on Instagram. Rotate content types for audience variety, ensuring a balanced and engaging approach.

Before implementing any changes in content, it's crucial to thoroughly understand the evolving mindsets, behaviors, expectations, and perceptions of customers. The market is rapidly embracing new products, services, and technologies each day. For example, a year ago, it was trendy for IT vendors to offer their corporate clients rule-based chatbot technologies. However, the trend has now shifted towards bots that rely on generative AI infrastructure. This is why they should deliberately search for all these changes and have great market intelligence to thoroughly address the required changes.

Adjust your content plan based on trends that you want to hop on in a timely fashion. Sometimes trends fade as quick as a few days other times, you’ll have more flexibility to join the bandwagon. Based on the performance of content you put out, you’ll also find opportunities to make edits to your original ideas.

Micro-testing is a key step in refining a content plan. By conducting small-scale tests like analyzing email click-through rates to your first batch of emails to 100 contacts or the first 100 ad responses, you can gauge what messages resonate most with your audience. This approach allows for fine-tuning your content strategy based on real-time feedback and market insights, ensuring that your expertise is communicated effectively and your content aligns closely with audience interests and needs. Such targeted testing complements the broader strategy of content revision and optimization, making your content more impactful and relevant. We use it to develop your “Point of View”, the Market Insight you have and others don't.

Here are 3 ways to enhance and improve your existing content: #1: Repurpose the content into different formats or for different channels #2: Refresh the content's design, give it a fresh new look and feel #3: Improve the content's title, subtitle, hook/intro so it's more engaging By following these steps, you'll make the most of your existing content!

Content Updates: Revise existing content, correct inaccuracies, and refresh outdated information. Ensure all links are functional. Keyword Optimization: Infuse content with relevant keywords naturally, optimizing titles, headings, and meta tags. Content Creation: Develop new content addressing identified gaps or opportunities, ensuring alignment with your content strategy. Promotion: Share updated or new content across relevant channels and distribution networks. Engagement: Foster user engagement by responding to comments, questions, and feedback, creating a sense of community. Iterate and Refine: Continuously evaluate the impact of content changes and adjust your approach as needed to refine your content strategy.

Monitoring results is crucial, but don't become a data zombie, relentlessly chasing numbers. Use analytics as a compass, not a GPS. They should guide your strategy but not dictate every turn you take. Remember, some of the best content pieces are those that didn't score an immediate 10 but slowly won the audience's heart.

Monitoring the impact of the changes made is as important as the audit itself. Use analytics tools to track metrics like traffic, engagement, and conversion rates. In one case, after revamping several underperforming pages, we closely monitored user behavior changes and were able to further refine our strategy based on these insights.

In monitoring post-audit results, go beyond basic analytics. Set up a heatmap tool on your website to understand user behaviour in-depth, like which parts of your content are most engaging. Combine this with A/B testing different content styles or formats, based on your audit findings. For instance, if the audit suggests your audience favours a conversational tone, test varying degrees of this tone in your content to find the sweet spot. This method offers a granular understanding of content performance, guiding more nuanced improvements.

After making changes, keep an eye on the results. Simple! Use tools like Google Analytics or social media stats to track stuff like clicks, views, and rankings. ?? Also, ask your audience directly—comments, reviews, surveys.

Después de la jugada, es hora de medir el tablero. Usa herramientas como Google Analytics y Search Console para rastrear el impacto: tráfico, conversiones, engagement. ?Subes o bajas? La audiencia manda, sus comentarios son oro. Sin feedback, estás jugando a ciegas. Monitorea, adapta, domina.

Updating your content inventory is like doing laundry – not the most exciting task, but necessary. Keep it organized and updated, but don't let it become the monster in your closet. Occasionally, a little mess (read: creativity) in your content strategy can lead to unexpected successes.

Crawler tools like scripts that find broken links across hundreds of site pages are incredibly valuable, especially if you are running ads towards those pages. This will save you a lot of time and avoid the headaches of having to sift through landing pages manually.

Updating this bad boy regularly? That’s key. It’s like refreshing your wardrobe each season. You gotta know what’s still in style and what’s last season. You could go old school with a spreadsheet – that’s your classic, never-fails approach. Or, get fancy with a crawler tool or content audit software. That’s like having your own personal stylist but for your website. Keep that content inventory fresh and updated, and you’ll always have your finger on the pulse of your site’s fashion. It’s all about making sure your digital presence is as on-point and fabulous as you are!

Update your content inventory by revisiting each page, noting changes in relevance, accuracy, and style. Remove outdated information and enhance metadata for SEO. Add new content following the prioritized action plan, filling identified gaps. Ensure consistency in branding and messaging. Regularly revisit and refresh content to maintain relevance and align with evolving business objectives and audience needs.

Tu inventario de contenido es como tu cartera de inversiones: vigílala de cerca. Actualízalo con cada movimiento. Usa hojas de cálculo, herramientas de rastreo, software especializado. ?Qué tienes? ?Qué necesitas? Mantén tu arsenal listo y relevante. En el contenido, como en el mercado, el que no se actualiza, se devalúa.

Once a year sounds risky. My recommendation is to go through a content audit, at least once a month. If you do not have time to do so personally, you can always outsource. Cover your bases now before having to clean up the mess of something that could’ve been avoided.

Continuously iterate the content management process. Regularly audit existing content for relevance and accuracy. Optimize high-performing content and address underperforming pieces. Align with business goals, incorporate SEO strategies, and enhance user experience. Implement the content calendar, analyzing results to inform future adjustments. Stay agile, repeating the cycle to adapt to evolving trends, audience feedback, and business objectives for sustained content excellence.

One process to follow for any communication execution is R.P.I.E. Research - what previous data do you have? what worked before? what didn't work? what are similar organizations/competitors doing? Plan - back-plan all the steps needed to create the content Implement - execute the plan of action Evaluate - analyze the data. what worked? what didn't work? what can you do better?

Remember, a content audit is an ongoing commitment. It's like tending a garden – regular attention ensures its growth and beauty. Set a schedule for regular audits, ideally at least once a year. But if your digital landscape evolves quicker, consider more frequent check-ups. This continuous cycle of assessment and improvement will keep your content fresh, addressing changing goals and audience needs effectively.

Once a year content audit is more than enough to updates content that was relevant a year ago and add fresh content that relevant Also apart from that, regular content audits will help you realize which are the low-hanging fruits/blog posts on your website that can rank better with on page optimizations

Well, it's simple, isn't it? (in reality far from simple). The best thing to do after conducting an audit is to stop doing what doesn't work and continue doing what works best. However, when doing audits, remember to consider what KPI's you should be looking for. Content created for Branding, Demand Generation etc., shouldn't be measured based on the same KPI's as when doing Lead Generation or Demand capture - those activities are very different from one another. Hence, a good recommendation for your content audits is to start by looking at your KPI's, making sure you're still agreeing on what to look for and then start analyzing your content. Your business and hence your KPI's can change a lot all the time, so revisit those as well.

Before upgrading your website's content or design, schedule a meeting with your internal team. While updating a few blogs is straightforward, overhauling the entire site requires extensive data and research. Be prepared for potential ranking loss after revamping the site, but don't panic if you're confident the upgrade is necessary for the long term.

Reflecting on a recent content audit experience, I want to highlight one essential tip: the paramount importance of team training and alignment. This often-overlooked aspect can significantly impact the efficiency and success of your content strategy. My experience showed that even the most well-planned content can fall short if the team creating it isn't fully aligned with the current goals and practices. Regular, focused training sessions ensure everyone is up-to-date and moving in the same direction, turning your strategy into effective action.

Costumo usar uma ferramenta chamada 5W2H, onde: Os 5W: What (o que será feito?) Why (por que será feito?) Where (onde será feito?) When (quando será feito?) Who (por quem será feito?) Os 2H: How (como será feito?) How much(quanto vai custar?) Respondendo a estas perguntas come?o a entender o objetivo do conteúdo. Ao final temos o entendimento que devemos ter um CTA, uma chamada para a??o que queremos que a pessoa que for impactada tome. Faz sentido?

I've seen people go down a rabbit hole of using only video, carousel for all posts going forward, or whatever finding their content audit surfaces. Keep in mind that different topics and types of content fit different formats, and the findings of an audit are not a be-all and end-all. Trends and preferences change, as do algorithms and topic/audience needs. Be flexible, and keep experimenting, while having your content calendar as a guide.