What are the key roles in a content marketing team, and how do they support your brand strategy?

There are seven types of content strategists: 1. Digital/Social: They run everything you publish that isn't on your website. 2. Brand: They focus on brand building. 3. Marketing: They focus on the funnel. 4. UX: They focus on the user journey. 5. SEO: They build your website's domain authority. 6. Website: They handle migrations. 7. Intelligent: These are content architects who play the personalization game. These are quick & dirty definitions. But they work for a 750-character limit.

A content marketing team typically consists of various roles, each contributing to the overall success of the brand's content strategy. In our content marketing team, the Content Strategist shapes our brand narrative, ensuring alignment with goals and values. Content Creators bring the brand to life through compelling, consistent content, while the Editorial Team polishes it for a cohesive image. The SEO Specialist boosts online visibility, and the Social Media Manager amplifies our brand messaging across platforms. The Analytics and Data Analyst provides insights, refining our content strategy for maximum impact. Together, the team plays a vital role in creating and maintaining a powerful and authentic brand presence.

As a Content Strategist, whenever I am brought on to a new project I do the following. One, talk to the client to understand the brand and ideal client avatar, and establish goals to then reverse-engineer the strategy. Whether the client is a service provider or owns a product based business, increasing sales is always a priority. The brand might also want to increase brand recognition, grow on social platforms, and/or increase engagement. It’s also important to note how many (and which) marketing channels will be utilized. Certain channels are better for longer messages, others for shorter, and vice versa. Video as well as repurposing content should be leveraged. Overall the strategy should be revisited often according to its KPIs.

As a content writer you need to understand the overall marketing vision and understand what needs to be done. Be innovative in your writing. Use language that communicates the intended marketing message to reach campaign goals and objectives. To succeed in your role as a content writer select the right channels and media to engage your audience. Content writer carefully previews, revise, add etc. builds and always revitalize the content to align with the marketing strategy. Remember, every role in the marketing team affects all the others therefore collaboration is key to achieve same goals.

A content writer has to fully understand the content strategy to be able to execute the right content for the right purpose creatively. The ability to fully understand the content strategist's vision is the first thing a content writer must learn.

Your content probably fails because your editor misses these key points. 1. See the big picture and ensure consistency: Seasoned editors have a unique ability to understand how different content pieces fit together to create a cohesive brand narrative. They also have a keen eye for detail and can spot inconsistencies in style, tone, and voice. 2. Think like a reader and anticipate their needs: Great editors anticipate what readers are looking for and create content that is informative, engaging, and relevant. 3. Make complex information clear and concise: Dense technical jargon must be translated into easy-to-understand language. The right person simplifies complex concepts and makes them accessible to a wider audience.

Estrategista, redator e designer. Sem profissionais desenvolvendo essas fun??es é praticamente impossível ter bons resultados nas campanhas de marketing de conteúdo. Apesar disso, a participa??o do cliente é fundamental na defini??o das pautas e objetivos do trabalho, afinal, ninguém melhor do que ele para trazer bons insights sobre seu produto ou servi?o e seu público.