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What are the key principles and best practices for UI design strategy and process?

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UI design strategy and process are essential for creating user interfaces that are effective, engaging, and user-friendly. UI design strategy refers to the high-level vision and goals for the UI, while UI design process refers to the steps and methods for achieving them. In this article, you will learn about some of the key principles and best practices for UI design strategy and process, and how they can help you create better UIs for your projects.

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Eddie Ishak

Digital Product & Design Executive | Expert in Product & Design Strategy, Specification & Release of High-Impact…

1 Understand your users

The first and most important principle for UI design strategy and process is to understand your users. You need to know who they are, what they need, what they expect, and how they behave. You can use various research methods, such as interviews, surveys, personas, scenarios, and user journeys, to gather and analyze user data. This will help you define the user problems, goals, and requirements for your UI, and create user-centered solutions.

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Eddie Ishak

Digital Product & Design Executive | Expert in Product & Design Strategy, Specification & Release of High-Impact Products | SVP, Head of UX @ Yieldmo | Former JP Morgan & Bloomberg Executive | Ph.D. in Comp Sci
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It's often challenging to get access to real end users, e.g., when you have high-paying clients or when the salesforce owns the client relationship. I recommend the following strategies: 1) Understand the what before the why. Qual research can be misguided before ground truth is established. Discover what metrics and instrumentation are in place. First understand *what* is actually happening before the *why*. It'll make those interviews much more targeted and meaningful. 2) Build trust with those who own the client relationship: learn the business, rely on SMEs, show your partners you share their business goals and aren't doing design for the sake of design. 3) Use proxies.

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2 Define your UI strategy

Once you have a clear understanding of your users, you need to define your UI strategy. This means setting the vision, objectives, and scope for your UI, and aligning them with the business goals and brand identity. You can use tools such as strategy statements, value propositions, user stories, and design principles to articulate your UI strategy. This will help you communicate the purpose, value, and direction of your UI, and guide your design decisions.

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3 Plan your UI process

After defining your UI strategy, you need to plan your UI process. This means choosing the appropriate methods, tools, and techniques for designing and testing your UI, and organizing them into a logical sequence and timeline. You can use frameworks such as design thinking, agile, or lean to structure your UI process. This will help you manage your resources, collaborate with stakeholders, and deliver your UI in an efficient and iterative way.

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4 Sketch your UI ideas

The next step in your UI process is to sketch your UI ideas. This means generating and exploring different concepts and solutions for your UI, using low-fidelity methods such as paper sketches, wireframes, or mockups. You can use techniques such as brainstorming, mind mapping, or storyboarding to stimulate your creativity and visual thinking. This will help you express your UI ideas quickly and easily, and get feedback from users and stakeholders.

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5 Prototype your UI solutions

Once you have sketched your UI ideas, you need to prototype your UI solutions. This means creating and testing interactive versions of your UI, using high-fidelity methods such as digital prototypes, animations, or simulations. You can use tools such as Figma, Sketch, or Adobe XD to build and share your prototypes. This will help you evaluate your UI solutions in a realistic context, and validate them with users and stakeholders.

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6 Iterate and improve your UI design

The final step in your UI process is to iterate and improve your UI design. This means refining and optimizing your UI based on the feedback and data you collected from prototyping and testing. You can use methods such as A/B testing, usability testing, or analytics to measure and improve your UI performance. This will help you ensure that your UI meets the user needs, expectations, and satisfaction, and achieves the UI goals and objectives.

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What are the key principles and best practices for UI design strategy and process?

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1 Understand your users

2 Define your UI strategy

3 Plan your UI process

4 Sketch your UI ideas

5 Prototype your UI solutions

6 Iterate and improve your UI design

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