What are the key metrics to measure the effectiveness of your event follow-up email campaign?
You've hosted a successful event and collected valuable feedback, leads, and contacts. Now what? How do you turn your event attendees into loyal customers, advocates, or partners? The answer lies in your event follow-up email campaign. This is a crucial step in your marketing event planning that can make or break your return on investment (ROI). But how do you know if your follow-up emails are effective and engaging? In this article, we'll show you the key metrics to measure the performance of your event follow-up email campaign and how to use them to optimize your strategy.