What are the key elements of a memorable pitch?

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A pitch is a short and persuasive presentation of your idea, product, or service to a potential customer, investor, or partner. It can be the difference between getting a deal or not, so you want to make it memorable and convincing. But how do you craft a pitch that stands out from the crowd and captures the attention and interest of your audience? Here are some key elements of a memorable pitch that you can apply to your own situation.

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1 Know your audience

Before you start writing or rehearsing your pitch, you need to do some research on your audience. Who are they, what are their goals, challenges, needs, and preferences? How can your idea, product, or service help them solve a problem or achieve a benefit? What are their possible objections or questions? By knowing your audience, you can tailor your pitch to their specific context, language, and expectations, and show them why they should care about what you have to offer.

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Cathy Halaszi

Kawell USA cares for the welfare of your #animal. We developed a new line of products based on natural extracts for animal skin and oral care for your horse, dog, cat or other furry friend
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A 1. **Clarity:** Clearly communicate your idea or message, ensuring that it is easy for the audience to understand. 2. **Compelling Story:** Weave a narrative that captures attention, engages emotions, and leaves a lasting impression. 3. **Passion and Confidence:** Convey enthusiasm for your proposal, showcasing belief in its value and potential success. 4. **Relevance:** 5. **Distinct Value Proposition:** Clearly articulate what sets your proposition apart 6. **Visual Aids:** Use visuals strategically 7. **Engagement:** Foster interaction and engagement 8. **Memorable Hook:** Start with a powerful opening 9. **Conciseness:** Keep the pitch concise and focused 10. **Call to Action:** Clearly state the desired next steps

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2 Craft a hook

A hook is a catchy and compelling opening statement that grabs the attention of your audience and makes them curious to hear more. It can be a surprising fact, a relevant story, a provocative question, a bold claim, or a personal connection. Whatever you choose, make sure it is relevant to your audience and your main message, and that it sets the tone and direction for the rest of your pitch.

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Dan McCreadie

Game Director @ Outright Games | BAFTA Full Member
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Having a stand out hook is a great way to captivate audiences. Be sure this is something authentic, that you have heard used, a statement you believe in or one you will robustly challenge within the deck.

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3 Define the problem

After you have hooked your audience, you need to define the problem that your idea, product, or service aims to solve. This is where you show your audience that you understand their pain points and that you have a clear and specific solution for them. You can use statistics, anecdotes, or examples to illustrate the problem and its impact, and to create a sense of urgency and need for your solution.

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Gustavo Orozco

Mag. en Neuropsicología Educativa | Mentor | Fusionando Creatividad, Tecnología y Neurociencia | ? Comparto aprendizajes de mi transformación profesional en el mundo Tech y el Sector Creativo
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Aquí es crucial aplicar el principio de "singularidad narrativa". En lugar de solo presentar estadísticas o datos generales, cuenta una historia específica que ilustre el problema. Las historias únicas y específicas son recordadas y comprendidas más fácilmente que los datos abstractos, ya que se conectan mejor con la experiencia humana cotidiana. Para definir el problema de manera efectiva en tu pitch, es fundamental que lo entiendas íntimamente. Si no puedes explicar el problema en pocas palabras, esto indica que necesitas una comprensión más profunda. La información compleja, cuando se descompone en partes más manejables, se comunica de manera más efectiva.

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4 Present the solution

Once you have defined the problem, you need to present your solution in a clear and concise way. This is where you explain what your idea, product, or service is, how it works, what features and benefits it offers, and how it differs from the competition. You can use visuals, demonstrations, or testimonials to support your claims and to show your solution in action. You want to highlight the value proposition of your solution and how it addresses the problem that you have defined.

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5 Call to action

The last element of a memorable pitch is a call to action. This is where you tell your audience what you want them to do next, whether it is to buy your product, invest in your idea, partner with your service, or sign up for a trial. You want to make your call to action clear, specific, and easy to follow, and to create a sense of urgency and incentive for your audience to act. You can also use a summary, a reminder, or a final benefit to reinforce your main message and to end your pitch on a strong note.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Fernando Suzuki

Founder & CEO @ MBI? - Master Of Business Innovation | MBA
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Do the opposite they teach you about the product. In entrepreneurism, you learn that your startup is not about you. It is about the clients, consumers, and adopters. Or about the market, opportunities, and competition. The pitch is about YOU. It is your vision, your passion, your knowledge, your capabilities, and experiences that the investors want to see. Of course, data and technicalities should be there. After all, they need an excuse (like profit margins) to invest… in YOU. Yes, investors are learning to put money in jockeys, not horses. Horses need to be fast, healthy, and beautiful. But they only know how to run in circles. Jockeys can create, adapt, and lead.

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Edrlon Romeiro

Director of Business Development and ESG/Carbon Credit Management
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However, it's not easy to detach our startup and the project from the sentiment of having created something special. How can this separation be achieved?

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What are the key elements of a memorable pitch?

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3

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6

1 Know your audience

2 Craft a hook

3 Define the problem

4 Present the solution

5 Call to action

6 Here’s what else to consider

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What are the key elements of a memorable pitch?

1

2

3

4

5

6

1 Know your audience

2 Craft a hook

3 Define the problem

4 Present the solution

5 Call to action

6 Here’s what else to consider

Creativity Skills

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感谢您的反馈

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