What are the key components of a successful customer acquisition strategy?

Muitas v?o falar de B2B, ent?o vou passar pelo B2C. Nos últimos experimentos que fizemos para growth, posso destacar um bom "Sales Engaje" em que usamos um ecossistema de chat bot com ia, e-mails, vídeos feitos de forma personalizada para cada lead quente na m?o do closer, tudo para apoiar o fechamento. Segundo componente, estamos usando tecnologia (Speech analítica) para apoiar analises do time de enablement, resultou em um aumento de 24% dos pré vendedores e fechamentos mais assertivos. Por fim, isso só vai servir para quem já tem carteira de clientes. Estamos criando personas baseado em clientes antigos, em que todos respondem perguntas para mapear personalidade, eles recebem forms e ligamos para eles. Isso ajudou a criar públicos ads.

For sure there is a major difference between B2B client and B2C customer, but let's not forget, in most cases, your B2B clients need you to help solve their problems for their B2C customers. For B2C market, you gotta focus on various trends and personalized needs, it's like you're thinking every individual is a business client, firstly, find out what they looking for, and tell the difference between what they want and what they need according to your product, so you will have two groups of target audience. And think ahead before they raise their needs, what could be derived from their purchase attempt? Finally, refine your marketing messages from the information you got, think of it as first try, give it a week or two to see who engage!

Identifying from the universe who is the right audience. Anything or everything starts from IDENTIFYING or DEFINING the Target!!!

Identify the target audience based on demographics, interests, and behaviors to ensure focused sales & marketing efforts. Research the target audience from various tradeshows, conferences, blogs, Members directory pertaining to the industry we are targeting.

Utilizing a mix of online and offline marketing channels such as social media, email marketing, content marketing, SEO, SEM, events, and networking to reach potential customers across various touchpoints.

Developing a compelling value proposition that communicates the unique benefits and advantages of your product or service compared to competitors. For example: If we are selling Field force management solution, we have to showcase how our solution can Imprint resolve key challenges like real-time monitoring, scheduling, lead management, automated notifications and reminders, and more. How it offers seamless automation, improved communication, and enhanced operational efficiency.

VALUE PROPOSITION - A refined version of Selling the answer to the pains of the target audience which would cover Features/Advantages/Benefits. Sequence is what matters in value proposition...

One must measure everything since that's the very basic rule of PERFORMANCE. Without any measurement, one cannot define success & without measurement, scope of improvement cannot be further worked upon. Improvement is a ladder which is a step by step growth of successes or learnings/experiences...