What innovative pricing models can differentiate your business?

Son interesesantisimos porque generan un ingreso recurrente. El gran esfuerzo es fijar un precio atractivo, pero rentable y dar muy buen servicio para tener un bajo ratio de baja. No hay que temer a subir el precio, respetando los comromisos adquiridos con los suscriptores.

Implementing pay-what-you-want pricing in professional services, particularly B2B, is complex. Stakeholders, focused on maximizing shareholder value and optimizing returns, often pay just enough to ensure vendor survival. Yet, this model excels when there’s a strong emotional bond between buyer and seller. A prime example is Twitch, where viewers voluntarily donate to streamers despite free access. This highlights that when buyers feel connected to the seller, payment becomes more than a transaction; it’s a show of support and a form of self-identification.

Es arriesgado, pero te sorprenderá lo que la gente está dispuesta a pagar por un servicio de valor cuando se supera su expectativa. Puede ser un buen modelo de inicio para fijar precios de un servicio nuevo, donde no hay comparación accesible.

Lo que me ha funcionado es dar una primera sesión corta para que los clientes experimenten por primera vez el servicio. Luego ratificar cómo les ayudó y por ende que entiendan el valor del servicio.

????We combine elements of various pricing strategies to suit different needs. For example, we offer value-based pricing for larger projects and a retainer model for ongoing advice. The flexibility can be very attractive to international clients with diverse needs. ????We also adjusts pricing based on the client's size, budget, or type of project. It makes the services accessible to smaller businesses or nonprofits that might not otherwise afford them. This inclusivity enhances our reputation and opens up a broader client base.

Value-based pricing can be a differentiator for consulting, but there are of course several risks: - The choice of metrics can be critical, they can be tied to the value directly attributable to outcomes from the engagement (eg measurable productivity improvements, cost reduction etc) or indirectly (impact on business results, P&L etc) - There needs to be clarity and transparency on the model and the associated metrics, especially in the context of any indirect metrics. - In all case it’s important to model the possible -risk-adjusted scenarios including the extreme scenarios, where the client might take issue with very high fees, or where the engagement becomes very unprofitable. In summary, this can be a key USP but with risks..

Value-based pricing sets prices on the client’s perceived value, not service cost. It involves understanding what the client values, like time saved or increased revenue, and quantifying this value. If your service can boost the client’s revenue by $100,000, that’s your pricing start point. The price should be profitable for you and reflect the client’s value. Communicate the value to justify your price. Remember, this strategy requires deep understanding of your client’s business and needs. It’s not always suitable, but can increase profitability when applied correctly.

Pricing model selection might seem as a straight forward decision, yet i’d say this is a famous bus. “misconception” Pricing is fundamentally related to segmentation and yes it affects profitability !! But, segmentation is a factor of strategy By connecting the dotted lines rightly, we ought to follow the right sequence using a “top-bottom” approach .. From “strategic position” to “strategy” to the “ targeted segments” all the way until choosing the “right pricing model” and implementing & following on the right pricing scheme Herein, distinction coated with convenience can attain a great experience and still yield profitability and any adjustment has got to check back with the “north star” then to be managed via the User Journey

Would rather define a unique model called "Outcome-Based Pricing". This model departs from traditional pricing methods, as it shifts the focus from inputs to tangible value delivered to the customer. Success metrics of customer can be tied to pricing structure directly to outcomes to be achieved & both parties will have a vested interest in ensuring that the desired results are realized. This fosters collaborative relationship characterized by shared goals & mutual accountability leading to long-term partnerships.This approach not only enhances transparency and trust but also encourages innovation & continuous improvement while directly reflecting impact & value they deliver outcomes.

Establecer un precio siempre es tarea difícil, es más cuando vendemos y el principal gancho o atractivo es el precio se hace complejo diferenciar. Debemos ser capaces de a?adir atributos donde el precio pase a un segundo plano o bien que el consumidor considere como justo/proporcionado. Por ejemplo el pago por uso, es objetivo, implica no gran dispendio, dinámico y claro

Innovative pricing models, like subscription-based, usage-based, value-based, dynamic pricing, and freemium models, can help your business stand out by offering unique ways to price products or services. These models provide flexibility, value, and competitiveness, attracting and retaining customers in a crowded market. #ahmedalaali11

???? Cultural Competency Fee: If your consulting involves helping organisations or businesses understand and navigate different cultural contexts, you could incorporate a specific fee for this expertise. This highlights a unique skill set that is increasingly valuable in global business.