登录查看更多内容

What innovative business models can creative leaders use to increase revenue?

由人工智能和领英社区提供技术支持

Creative leaders are constantly looking for new ways to generate value and revenue from their products, services, and ideas. They need to adapt to changing customer needs, market trends, and competitive pressures. One way to do that is to explore innovative business models that can create, deliver, and capture value in different ways. In this article, you will learn about some examples of innovative business models that creative leaders can use to increase revenue, and how to apply them to your own context.

此文章中的业界达人

由社区从 11 条内容中精选。了解更多

Dominic O'Reilly

Interim and permanent communications leader, writer, editor, proofreader and trainer

1 Subscription model

A subscription model is a business model where customers pay a recurring fee to access a product or service, usually on a monthly or annual basis. This model can increase revenue by creating loyal customers, reducing churn, and generating predictable cash flow. Some examples of subscription models are Netflix, Spotify, and Dollar Shave Club. To use this model, you need to offer a product or service that has high value, high frequency, and low switching costs for your customers. You also need to constantly update and improve your offering to retain and attract subscribers.

添加您的观点

Dominic O'Reilly

Interim and permanent communications leader, writer, editor, proofreader and trainer
举报内容
Bank robbing Turning base metal into gold Coming up with questions as vague as this one Asking people who have no connection with the answer and didn't want to be asked

已翻译

赞
Thabiso Ngcobo

I help B2B & B2C businesses optimize marketing strategies and empower professionals with research excellence. #ForbesBLK Member
举报内容
Creative leaders can leverage novel business models, such as subscription-based services, platform ecosystems, and strategic partnerships, to drive revenue growth through innovative approaches in today's dynamic business landscape.

已翻译

赞
Kelly Pretel Rivas

Estrategia de marca | Marketing Digital y Publicidad | Industrias San Miguel
举报内容
Desde la llegada de la pandemia, ha sido indispensable la Diversificación en los negocios. Para afianzar el liderazgo de mercado o ganar nuevos públicos objetivos que ayuden a incrementar el margen e ingresos. Una recomendación para poder lograr esta meta sin tener perdidas de capital es empezar implementando proyectos digitales, que te permitan utilizar tu capital humano actual y así la inversión es menor, al menos en la etapa del MBP. Como ejemplo: les comparto el caso de Claro Perú con su nuevo paquete Claro Empresas, donde ofrece servicios en la Nube como Oficce 365, Google Workspace, Claro Backups y Tienda Virtual. Espero que estas recomendaciones ayuden a tu negocio, si es así. ?Sígueme en LinkedIn! ?

已翻译

赞
Carlos Martín álvarez

Director de Marketing y Dise?o en MAIN PAPER, S.L.
举报内容
"EcoBox" es un servicio de suscripción mensual que ofrece productos ecológicos y sostenibles para el hogar. Cada mes, los suscriptores recibirán una caja cuidadosamente seleccionada con artículos que promueven un estilo de vida sostenible.

已翻译

赞

2 Freemium model

A freemium model is a business model where customers can use a basic version of a product or service for free, but have to pay for premium features, upgrades, or benefits. This model can increase revenue by expanding your customer base, creating word-of-mouth, and converting free users into paying customers. Some examples of freemium models are Dropbox, LinkedIn, and Duolingo. To use this model, you need to offer a product or service that has a low marginal cost, a high viral potential, and a clear value proposition for the premium version.

添加您的观点

Carlos Martín álvarez

Director de Marketing y Dise?o en MAIN PAPER, S.L.
举报内容
"FitLife App" es una aplicación de bienestar y acondicionamiento físico que sigue el modelo freemium. Ofrece una versión básica gratuita con funcionalidades esenciales y luego proporciona características premium para aquellos que deseen llevar su experiencia de fitness al siguiente nivel.

已翻译

赞

3 Platform model

A platform model is a business model where customers can interact with each other and exchange value through a network or marketplace facilitated by a third party. This model can increase revenue by creating network effects, capturing commissions or fees, and leveraging data and insights. Some examples of platform models are Airbnb, Uber, and Etsy. To use this model, you need to offer a product or service that connects two or more sides of a market, creates value for both sides, and solves a friction or inefficiency in the existing system.

添加您的观点

Paige Ward

Clinical Solutions Consultant | MBA MSc
举报内容
A platform approach connects partners with consumers, creating an ecosystem of value for all actors involved. So, when can businesses consider pivoting to a platform model? Pivoting to a platform business model may be a strategic option when the current model involves hardware, but may not generate sustainable value for the company or customers, and when the company's core capabilities are digital ones (Peloton is a good example of this). Also, a shift to a platform model increases "stickiness", promoting customer retention, and leveraging network effects for ongoing value creation.

已翻译

赞
Carlos Martín álvarez

Director de Marketing y Dise?o en MAIN PAPER, S.L.
举报内容
"SkillSwap Hub" es una plataforma en línea que sigue el modelo de plataforma. Conecta a individuos que desean intercambiar habilidades y conocimientos de manera colaborativa, permitiendo a los usuarios aprender algo nuevo mientras comparten sus propias habilidades.

已翻译

赞

4 Pay-what-you-want model

A pay-what-you-want model is a business model where customers can choose how much they want to pay for a product or service, based on their perceived value, satisfaction, or generosity. This model can increase revenue by attracting more customers, increasing customer loyalty, and generating positive word-of-mouth. Some examples of pay-what-you-want models are Humble Bundle, Radiohead, and Panera Bread. To use this model, you need to offer a product or service that has a high emotional or social value, a low production cost, and a strong brand or reputation.

添加您的观点

Carlos Martín álvarez

Director de Marketing y Dise?o en MAIN PAPER, S.L.
举报内容
"PayYourPrice Café" es un café que sigue el modelo de pago. Los clientes pueden elegir cuánto pagar por su café, pastelería y otros productos, basándose en su propia percepción del valor y la experiencia.

已翻译

赞

5 Reverse auction model

A reverse auction model is a business model where customers can bid for a product or service, and the seller chooses the lowest or most favorable offer. This model can increase revenue by creating a competitive and dynamic pricing environment, reducing inventory costs, and optimizing supply and demand. Some examples of reverse auction models are Priceline, eBay, and Groupon. To use this model, you need to offer a product or service that has a high variability, a low differentiation, and a large customer base.

添加您的观点

Carlos Martín álvarez

Director de Marketing y Dise?o en MAIN PAPER, S.L.
举报内容
"Bids Bargain Hub" es una plataforma en línea que emplea un modelo de subasta inversa. En lugar de que los vendedores establezcan precios, los clientes pueden pujar por productos y servicios, y los vendedores seleccionan la oferta más atractiva.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Dr. Agustín Amate Bonachera

Profesor e Investigador | Fotógrafo Publicitario | Consultor en Creatividad, Marca y Marketing Visual | Autor | Ponente | PhD Internacional en Comunicación Audiovisual y Publicidad | Innovador en IA | Colaboremos
举报内容
Consider incorporating a hybrid model that combines elements of different business models to cater to diverse customer needs and preferences. For instance, combining a subscription model with freemium elements can attract a broad audience while still generating revenue from premium offerings. Additionally, exploring partnership or collaboration models with other businesses or creatives can open up new revenue streams and expand market reach. Implementing a value-based pricing strategy, where prices are set based on the perceived value to the customer rather than the cost to produce, can also increase profitability. Lastly, leveraging data and customer feedback to continuously innovate and adapt the business model to changing market trends.

已翻译

赞
Carlos Martín álvarez

Director de Marketing y Dise?o en MAIN PAPER, S.L.
举报内容
Los modelos de negocio son esquemas estratégicos que delinean la forma en que una empresa busca generar valor, satisfacer necesidades del mercado y, en última instancia, obtener ingresos. La variedad de modelos existentes refleja la creatividad y adaptabilidad de las empresas para responder a las cambiantes demandas del entorno empresarial y de los consumidores.

已翻译

赞

Creativity Skills

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What innovative business models can creative leaders use to increase revenue?

1

2

3

4

5

6

1 Subscription model

2 Freemium model

3 Platform model

4 Pay-what-you-want model

5 Reverse auction model

6 Here’s what else to consider

Creativity Skills

给文章评分

感谢您的反馈

更多Creativity Skills相关文章

更多相关阅读内容

What innovative business models can creative leaders use to increase revenue?

1

2

3

4

5

6

1 Subscription model

2 Freemium model

3 Platform model

4 Pay-what-you-want model

5 Reverse auction model

6 Here’s what else to consider

Creativity Skills

给文章评分

感谢您的反馈

查看其他技能