What impact does cognitive load have on user experience and performance?
When you interact with a digital product, your brain processes a lot of information. This is known as cognitive load, which refers to the total amount of mental effort being used in the working memory. User Experience Design (UED) aims to minimize cognitive load to prevent user fatigue and frustration. If a website or app is too complex, it can overwhelm you, leading to errors or even causing you to give up on the task altogether. Therefore, UED professionals work to create experiences that are intuitive, requiring less cognitive effort to navigate and use.