What is hypothesis testing and why is it crucial in research?
Hypothesis testing is a fundamental process in research and Business Intelligence (BI) that involves making an assumption called a hypothesis and then determining whether there's enough evidence in your data to support that hypothesis. It's like being a detective, where your hypothesis is the 'suspect' and you're looking for evidence to prove whether it's guilty or innocent. You start with a null hypothesis, which assumes no effect or no difference, and an alternative hypothesis that suggests there is an effect or difference. By analyzing data through various statistical tests, you can reject the null hypothesis if the evidence is strong enough, or fail to reject it if the evidence is weak, thus providing a structured way to make data-driven decisions.