What is the first step in defining your digital strategy project?

1 Project scope

Your project scope is the outline of what you want to achieve, why, and how. It helps you set clear expectations, boundaries, and deliverables for your digital strategy project. To define your project scope, it is important to answer some key questions. What is the problem or opportunity you are addressing? What are your specific and measurable objectives? Who are your target audience and stakeholders? What are the key features and functionalities of your digital solution? Additionally, consider the constraints and risks of your project as well as the success criteria and metrics of your project. All of these questions will help you create a comprehensive and successful project scope.

2 Project charter

Creating a project charter is a key step in your digital strategy project. It serves as a formal agreement between you and your project sponsor or client, summarizing the scope, objectives, deliverables, roles, responsibilities, timeline, and budget. To create an effective project charter, use clear and concise language that everyone can understand. Include relevant details and supporting data from the project scope and define the roles and responsibilities of the project team and stakeholders. Establish the timeline and milestones of the project, estimate the budget and resources needed, and identify any assumptions, dependencies, and risks. Finally, obtain approval and sign-off from your project sponsor or client.

3 Project plan

After you have created your project charter, you need to develop your project plan. A project plan is a comprehensive roadmap that allows you to execute and manage your digital strategy project. It breaks down the project scope into manageable tasks, activities, and deliverables, while also defining the scope, schedule, cost, quality, and communication standards of your project. To develop a project plan, you should use a project management tool or software that suits your needs and preferences. Additionally, organize your project tasks into phases or stages according to your project methodology and assign resources, dependencies, and deadlines to each task. Furthermore, create a work breakdown structure (WBS) that shows the hierarchy and relationship of your project tasks. Finally, monitor and track the progress and performance of your project tasks while updating and communicating status changes to your team and stakeholders. Defining your digital strategy project is the first step in achieving success online. By following these steps, you can have a clear vision, direction, and plan for your project whilst avoiding scope creep, delays, conflicts, and confusion.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?