What feedback strategies improve Mobile Applications performance?

1 Identify your goals

Before you ask for feedback, you need to know what you want to achieve with your app. What are the main features, benefits, and value propositions of your app? Who are your target users, and what are their needs, preferences, and pain points? How do you measure the success of your app, such as downloads, ratings, retention, revenue, or engagement? Having clear and specific goals will help you design your feedback questions, methods, and metrics.

3 Ask the right questions

The quality of your feedback depends largely on the quality of your questions. You want to ask questions that are relevant, clear, concise, and unbiased. You also want to avoid leading, vague, or multiple questions that may confuse or influence your users. For example, instead of asking "How do you like our app?", you could ask "What are the main reasons you use our app?" or "How often do you use our app?". Instead of asking "Do you think our app is easy to use?", you could ask "How easy or difficult was it to complete the tasks you wanted to do with our app?" or "What challenges or frustrations did you encounter while using our app?".

4 Analyze and prioritize your feedback

Once you have collected your feedback, you need to analyze it and prioritize it. You should look for patterns, trends, and outliers in your feedback data, such as common issues, requests, or praises. You should also categorize your feedback into different types, such as functional, usability, aesthetic, or content. You should then prioritize your feedback based on the impact, urgency, and feasibility of implementing the changes. You should also consider the trade-offs and costs of making the changes, such as development time, resources, or user satisfaction.

5 Implement and test your feedback

After you have decided what changes to make based on your feedback, you need to implement and test them. You should follow the best practices of agile development, such as breaking down your changes into small and manageable tasks, testing them frequently and iteratively, and deploying them incrementally and continuously. You should also monitor and measure the effects of your changes on your app performance, such as user behavior, feedback, or metrics. You should also communicate and acknowledge your feedback and changes to your users, such as through app updates, notifications, or emails.

6 Keep the feedback loop going

Feedback is not a one-time event, but a continuous process. You should always keep the feedback loop going, by collecting, analyzing, implementing, and testing feedback regularly and systematically. You should also adapt and improve your feedback strategies based on your results and learnings. By doing so, you will be able to create and maintain a mobile app that meets and exceeds your users' expectations and needs.