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What are the essential techniques for developing logical arguments in persuasive writing?

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Persuasive writing is a skill that can help you communicate your ideas, opinions, and arguments effectively and convincingly. Whether you are writing an essay, a report, a blog post, or a sales pitch, you need to use logical reasoning to support your claims and persuade your audience. In this article, you will learn about the essential techniques for developing logical arguments in persuasive writing, such as:

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Asha Kanta Sharma

Manager - Finance & Accounts @ Opendoors Fintech | Financial Accounting
Rahul Madhiwalla

Growth Partner @ Hem Angel's | Business Development, Strategy Consulting

1 Claim, evidence, and warrant

A logical argument consists of three main components: a claim, evidence, and a warrant. A claim is the statement that you want your audience to accept or agree with. Evidence is the data, facts, examples, or sources that back up your claim. A warrant is the explanation of how your evidence supports your claim and why it is relevant and valid. For example, if your claim is that dogs are better pets than cats, your evidence could be statistics, testimonials, or studies that show the benefits of owning a dog, and your warrant could be the link between the evidence and your claim, such as how dogs provide companionship, exercise, and protection.

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Asha Kanta Sharma

Manager - Finance & Accounts @ Opendoors Fintech | Financial Accounting
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To create persuasive writing, start with a clear thesis statement, provide solid evidence, organize your argument logically, use reasoning and logic, address counterarguments, use clear language, use analogies and metaphors, emphasize key points, use logical transitions, appeal to logos, maintain consistency, anticipate questions, and end with a reflective conclusion. These techniques ensure a thorough understanding of the issue, avoid ambiguity, and engage the audience's logical reasoning. Use logical transitions to guide readers through the argument, appeal to logos, maintain consistency, and anticipate objections. End with a lasting impression and summarize key elements of your persuasive argument.

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Mar. Introini, PhD

Founder/Political Analyst thesustainabiilityreader.com/Global Chair G100 Global Networking
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One of the most common mistakes that we find is to get stuck in the “claim “ is part of the current trend in Social Media as Instagram that because of the need to capture attention the message is focused more on creating impact rather than a verified information and solid arguments. Data is the challenging element especially if we see it under the light of the sources and sometimes biased interest from the investigation in itself . To the point that it fails in evidence and certainly there is no warranties . Maybe pandemics is the best example to illustrate the weakness and the consequent need to make sure the 3 elements are aligned

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2 Logical fallacies

A logical fallacy is an error in reasoning that weakens your argument and undermines your credibility. Such fallacies can be intentional or unintentional, but they can always be detected and challenged by critical thinkers. Examples of common logical fallacies include ad hominem, hasty generalization, false dilemma, slippery slope, and appeal to authority. Ad hominem involves attacking the person instead of the argument, such as claiming someone is not qualified to talk about a topic because they are biased. Hasty generalization is making a conclusion based on insufficient or unrepresentative evidence, like assuming all politicians are corrupt because one was seen taking a bribe. False dilemma presents only two options when there are more possibilities, while slippery slope assumes one event will lead to a series of undesirable consequences without showing a causal connection. Appeal to authority involves using the opinion of an expert or a famous person as evidence without verifying their credibility or relevance.

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Rahul Madhiwalla

Growth Partner @ Hem Angel's | Business Development, Strategy Consulting
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Logical fallacies are very common in our thinking, but we often do not realise it. However this article lists few of the most common one,s and if we keep our awareness about them , then we will not make them often. it is important to identify logical fallacies because our whole base of persuasive writing will crumble if we knowingly or unknowingly retain them. I am picking one such logical fallacy, " False dilemma" and giving an example. Take a situation where the company is persuaded that they must do advertising of hundred thousand dollars to revive the brand. Here it is assumed that only heavy advertising is the way to revive the brand. However there are many other factors, and one of them could be better targeting ,and positioning.

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3 Counterarguments and rebuttals

A counterargument is an opposing view or objection to your claim that challenges your argument, while a rebuttal is a response to a counterargument that refutes or refines your claim. Incorporating counterarguments and rebuttals into your persuasive writing can show that you have considered different perspectives, strengthened your argument by acknowledging its limitations and providing more evidence or reasons, anticipated and answered questions or doubts that your audience might have, and demonstrated your confidence and credibility as a writer and thinker.

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4 Ethos, pathos, and logos

Ethos, pathos, and logos are three modes of persuasion that appeal to different aspects of your audience. Ethos is the way you establish your authority, credibility, and trustworthiness as a writer. This means providing credentials, qualifications, or expertise on the topic, citing credible sources of information, using a respectful and professional tone and language, and acknowledging opposing views with fairness and honesty. Pathos is the way you connect with your audience’s feelings, values, and interests. This can be done by using vivid language, imagery, and metaphors; sharing personal stories; addressing the needs of your audience; or using humor to engage or persuade. Logos is the way you appeal to your audience’s rationality by using clear structure, language, and transitions. Additionally, providing facts, statistics, data or evidence to support claims and avoiding logical fallacies and inconsistencies will help to strengthen your arguments.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the essential techniques for developing logical arguments in persuasive writing?

1

2

3

4

5

1 Claim, evidence, and warrant

2 Logical fallacies

3 Counterarguments and rebuttals

4 Ethos, pathos, and logos

5 Here’s what else to consider

Analytical Skills

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What are the essential techniques for developing logical arguments in persuasive writing?

1

2

3

4

5

1 Claim, evidence, and warrant

2 Logical fallacies

3 Counterarguments and rebuttals

4 Ethos, pathos, and logos

5 Here’s what else to consider

Analytical Skills

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