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What emerging social media marketing trends will help you stand out?

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Social media marketing is constantly evolving, and staying ahead of the curve can give you a competitive edge in your field. Whether you are a freelancer, an agency, or an in-house marketer, you need to keep up with the latest trends and best practices to create engaging and effective campaigns. In this article, we will explore some of the emerging social media marketing trends that will help you stand out in 2021 and beyond.

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Debonkar Roy

I help Founders, CEOs, Creators & Corporates 20X their Brand Growth Organically |LinkedIn Top Voice| Ghostwriter |…
Yash Saboo

Social Media Manager, Croma | Content Creator
Khyati Sethi

Social Media Manager for B2B Tech Companies: Organic and Community focused content with an Expertise in Short Form…

1 Live Streaming

Live streaming is not a new phenomenon, but it has gained more popularity and relevance during the pandemic, as people crave more authentic and interactive content. Live streaming allows you to showcase your brand personality, connect with your audience in real time, and provide valuable information or entertainment. You can use live streaming to host Q&A sessions, product demos, webinars, interviews, behind-the-scenes tours, or anything else that suits your niche and goals. To make the most of live streaming, you need to plan ahead, promote your event, encourage participation, and follow up with your viewers.

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2 User-Generated Content

User-generated content (UGC) is any form of content that is created by your customers, fans, or followers, such as reviews, testimonials, photos, videos, or social media posts. UGC can help you boost your social proof, credibility, loyalty, and engagement, as well as reduce your content creation costs and efforts. UGC can also help you generate more organic reach and exposure, as people are more likely to share and interact with content that features them or their peers. To leverage UGC, you need to encourage your audience to create and share content related to your brand, products, or services, and reward them with recognition, incentives, or feedback.

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3 Social Commerce

Social commerce is the process of selling products or services directly on social media platforms, without redirecting users to another website or app. Social commerce can help you simplify and streamline your customer journey, increase your conversion rates, and enhance your customer experience. Social commerce can also help you leverage the power of social proof, recommendations, and influencer marketing, as well as the data and insights from your social media analytics. To succeed in social commerce, you need to optimize your product catalog, integrate your payment and checkout options, and create compelling and relevant content for your target audience.

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4 Short-Form Video

Short-form video is any video content that is less than 60 seconds long, such as TikTok videos, Instagram Reels, YouTube Shorts, or Snapchat Stories. Short-form video can help you capture and retain your audience's attention, convey your message quickly and effectively, and showcase your creativity and innovation. Short-form video can also help you reach new and younger audiences, as well as take advantage of the algorithmic preferences and features of some platforms. To create engaging short-form videos, you need to focus on one main idea, use catchy visuals and audio, add captions and hashtags, and experiment with different formats and styles.

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Khyati Sethi

Social Media Manager for B2B Tech Companies: Organic and Community focused content with an Expertise in Short Form Video | Generated 15M+ views across Instagram, LinkedIn & Threads
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Video is already taking every platform by a storm and a lot of social platforms are pushing video content out. Like or not, creating videos as a brand will put you ahead of your competitors because of these 2 reasons: 1. Video fosters a connection with the viewer and allows you to humanise your brand. 2. Short form video content in specific helps to give value in less than 30 seconds to an already attention deficit consumer. So if you haven’t already invested resources in video content, now is the time.

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5 Social Listening

Social listening is the practice of monitoring and analyzing the online conversations and mentions of your brand, products, competitors, industry, or keywords on social media platforms and other online sources. Social listening can help you gain valuable insights into your audience's needs, preferences, opinions, and feedback, as well as identify and address any issues or complaints. Social listening can also help you discover new opportunities, trends, and influencers, as well as measure and improve your social media performance and reputation. To implement social listening, you need to use the right tools, set up your queries and alerts, and act on the data and insights you collect.

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Debonkar Roy

I help Founders, CEOs, Creators & Corporates 20X their Brand Growth Organically |LinkedIn Top Voice| Ghostwriter | Market Research Expert |Provided 70 Mn+ views for 100+ Clients |Content Marketing |Social Media Marketing
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Social listening is always an advantage for people who work on social media. It is about competitor analysis, engaging with the right audiences, understanding people's reactions, touching people's desires, and going deep into the psychology of readers. I have always kept my subconscious mind ON when I'm on social media. It has helped me to a great extent while working with my clients. This has been one of the biggest pillars of my work process.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Yash Saboo

Social Media Manager, Croma | Content Creator
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Love it or hate it, AI-generated content will be a prominent trend in the social media space. The key is to embrace AI and not run away from it. Sure, AI generates generic content oftentimes. But I prefer to use that as an "ugly first draft", edit it, and rewrite it in my own tone. It saves time and effort.

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What emerging social media marketing trends will help you stand out?

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2

3

4

5

6

1 Live Streaming

2 User-Generated Content

3 Social Commerce

4 Short-Form Video

5 Social Listening

6 Here’s what else to consider

Social Media

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What emerging social media marketing trends will help you stand out?

1

2

3

4

5

6

1 Live Streaming

2 User-Generated Content

3 Social Commerce

4 Short-Form Video

5 Social Listening

6 Here’s what else to consider

Social Media

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