What are effective strategies for generating referrals and repeat customers in automotive sales?

Treat your customers well, do what you say you’re going to do, follow up and always ask for referrals. This has always worked and always will work!

To me, it is constant follow up AFTER the sale. Know their family, all of their events in life. When I was selling, any event that took place, they got a card from me. Birthdays, a child graduation, you name it. And....ALWAYS ask them if the know anyone that needs a car. Myself, I have communicantion with people I sold cars to in the 80s. And their children.

During the race to the bottom, only the cream rises. To be the cream, you must provide something your guest finds nowhere else; your unique service experience. Provide a level of service so high, that you don't need to advertise because your guests will do it for you. j.

When speaking to a customer, offer them a drink, set an agenda with them at the start, listen to what they have to say, ask if you can make notes, ask them what they like about there current car, what they like about it, who uses it, what they use it for, building good repour is key

In my experience, to generate referrals, be honest and transparent with the customers. That's how you can create and maintain a good relationship with the customers/clients. Also know note down/memories their name and family members name also if possible. Next time when you call them to ask for referrals, Don't call them and start with "Hello sir, How are you ?"? Try "Hello Krishna sir, How are you and how's Radha Mam ?" When you address someone by their name, you are getting little close/personal. And discounts and offers may help to close a sale/deal, only good service and transparency may make a customer to make repeat purchase.

Agreed! Referrals from satisfied customers are essential in creating your own stream of potential buyers. Staying in touch and creating personal relationships with your customers after the sale will keep you 'top of mind' when they are in the market once again, or when someone in their sphere of influence is in the market for a vehicle. That relationship will pay dividends for years to come, as you cultivate a porfolio of satisfied customers that will follow you wherever you go.

The referral sales can generate up to 30% of the business revenue from an individual. In the automotive industry, apart from the knowledge of the vehicle category and charm of the sales person, one thing is vital, and that is customer relationship building and maintaining it. In this industry, the service partner plays a significant role. If that's better, then the customer will get you the business from their own efforts. Here, selling a car is somewhat easy, but creating that value for the customer who wants to own it is a different experience for them. They require consistency in the service commitment post sales. Reference business saves 30% of your efforts and other expenses, because your existing satisfied clients are working for you

The referral and/or repeat customer is tied to a few simple factors. Exceed the customer’s expectations on every level! During the sell’s process and more importantly AFTER! Red carpets, yard signs, had written thank you notes, drip follow up calls, text, birthday message, monthly newsletter just for your clients with helpful, informative information! Know when your clients are scheduled for service! Be there when they arrive if possible but be sure to either visit and/or make a follow up call,text,or email! In short, when you provide a level of care above and beyond what any normal customer would expect, they become ambassadors for your brand! They will consider you there personal Authority on automotive purchasing and service!

We’ll said! Under promise and over deliver! In todays’s market loyalty is not abundant and customers will drive 100 miles to save 100 dollars. You must be different!

If a customer likes you, trusts you then they will send customers your way, but don’t be shy in mentioning it to your customer, also ask them if they would mind leaving you a good review on your company website, the more your name is on there, the more chance you have of getting a walk-in come in and ask for you

One easy solution is to scrap that old “outdated” CRM that was built back in 2013 and get on the bus that is AI-enabled technology. Stop asking your salespeople to do something they’re simply not good at and let the technology do it. AI is simply better at follow up and things like empathy or others we take for granted. Remember, your competitors are going to use it, so why wait. Your either on the bus or under it.

Always stay in touch with your customers I recommend every 6 months, remember you want to sell a customer a lifetime of cars not just 1

One key is to remove friction from the referral process. I would recommend using QR codes, with a software program that can track analytics to measure campaign effectiveness. Including a QR code in email signatures keeps your information front and center, maximizing the effectiveness of frequency and ease of use.

If you make a friend out of your customers then you generally have them for life, I have customers that travel miles just to see me, sometimes even change brands if I change companies. All you need to remember is you want to sell them at least 3 cars in the future, listen to what they say, show an interest in them, stay in contact with them, don’t be a salesman to them, be honest be a friend and they will keep coming back to you, because they like and trust you

We need to understand our customers better. Today's technology allows for this in ways never seen before, as such we need to capture this data, deciphering it and designing a retention plan. We need to escape the fear of sold customers and embrace the relationships we started with the original sale.