What effective marketing strategies can copywriters use when working for themselves?

1 Define your niche

One of the first steps to market yourself as a copywriter is to define your niche. What kind of copy do you write, and for whom? What are the problems, goals, and desires of your target audience? How can you help them achieve their outcomes? By narrowing down your focus, you can position yourself as an expert, attract more qualified leads, and charge higher rates.

2 Create a portfolio

A portfolio is a must-have for any copywriter who wants to showcase their work and credibility. Your portfolio should include samples of your best copy, testimonials from happy clients, and case studies that demonstrate your results. You can create a portfolio website, use a platform like Contently or Medium, or even create a PDF document. The key is to make it easy for potential clients to find and access your portfolio, and to highlight the benefits and value of your copy.

3 Build your network

Networking is another powerful way to market yourself as a copywriter. By building relationships with other professionals, you can increase your visibility, generate referrals, and learn from others. You can network online, by joining relevant groups, forums, and platforms, or offline, by attending events, workshops, and meetups. The goal is to provide value, share your expertise, and showcase your personality.

5 Start a blog

A blog is another effective way to market yourself as a copywriter, as it can help you establish your authority, attract organic traffic, and generate leads. You can use your blog to showcase your writing skills, share valuable content, educate your audience, and solve their problems. You can also use your blog to promote your services, capture email subscribers, and build trust and rapport.

6 Ask for referrals

Referrals are one of the best sources of new business for copywriters, as they come from satisfied customers who vouch for your work and quality. You can increase your chances of getting referrals by delivering excellent results, exceeding expectations, and following up with your clients. You can also ask for referrals directly, by offering incentives, discounts, or bonuses, or indirectly, by asking for testimonials, reviews, or feedback.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?