登录查看更多内容

What are effective customer expectation management strategies for product iteration?

由人工智能和领英社区提供技术支持

Customer expectation management is a crucial skill for product development, especially when you are iterating on your product based on feedback and data. How can you communicate effectively with your customers and deliver value without disappointing them or losing their trust? In this article, we will explore some effective strategies for customer expectation management for product iteration.

本文章的要点总结

Set and share clear goals:

Define and communicate specific, realistic objectives for your product iteration. This helps manage customer expectations by aligning their needs with what you can deliver.### *Involve customers early:Engage customers through feedback, surveys, and prototypes. This builds trust and ensures your iterations align closely with user needs.

本摘要由 AI 和以下专家提供支持

Kat Jovey

Motivational Speaker & Workshop…
Helio Basso

Research & Writing Lead @Nomad |…

1 Set clear and realistic goals

One of the first steps to manage customer expectations is to set clear and realistic goals for your product iteration. You need to define what you want to achieve, how you will measure success, and what resources and time you have available. You also need to communicate these goals to your customers, so they know what to expect from your product and how you will address their needs and pain points. By setting clear and realistic goals, you can avoid overpromising and underdelivering, and align your product vision with your customer expectations.

添加您的观点

Kat Jovey

Motivational Speaker & Workshop Facilitator ?? | Author ?? | Thought Partner ?? | Tips on Effective Communication & Authentic Relationships
举报内容
Always under promise and over deliver. The #1 thing people do to break the trust of customers on new features is to over promise the results or the feature. Making sure to set expectations of what they will be able to do and when it will happen is key. With technology especially, not committing to a specific date is often very important as dates tend to move. Using a phrase like "x feature is in development and we can't wait to have you be one of the first to test it when it's out" is a great way to get them excited without telling them when you're hoping it will be out by.

已翻译

赞
Barbara Busch

President @ SENSANALYSIS | Sensory Strategy Expert for CPG Products
举报内容
Because consumers perceive everything with all their senes it is an important for a successful NPD to captures consumers' expecations in a detailed multi sensorial way as the 5 senses must convey the same message as marketing to avoid disappointment.

已翻译

赞
Usman Khan

Technical Support Management| CX Operations Manager| Escalation Support| Data Analysis
举报内容
Be realistic about what changes can be made in each product iteration and must gather input from the customer to prioritise the changes based upon their business needs.

已翻译

赞

加载更多内容

2 Involve customers in the process

Another effective strategy for customer expectation management is to involve your customers in the product iteration process. You can do this by soliciting feedback, conducting surveys, running tests, and creating prototypes. By involving your customers in the process, you can gain valuable insights, validate your assumptions, and test your solutions. You can also build trust and loyalty, as your customers will feel heard and valued, and see how you are incorporating their feedback into your product. By involving your customers in the process, you can create a collaborative and iterative relationship that benefits both parties.

添加您的观点

Helio Basso

Research & Writing Lead @Nomad | Service Designer | Ex-Sócio-Diretor ReclameAQUI
举报内容
In the process of achieving product-market fit, we need to be very precise in establishing a defensible product development roadmap for investors. This requires a reflection on how not to waste resources (people, time). Therefore, always take into account what the customer genuinely needs: PAINKILLER Initiatives ("Need to have"): :: Solve customer problems; :: Everyone wants to use them; :: The majority of customers benefit fully (they see value). Avoid VITAMINS Initiatives ("Nice to have"), especially in the Discovery and Validation phase: :: Enhance existing solutions; :: Adjust what "should be used" by the customer; :: Only a portion of customers benefit fully (they see value).

已翻译

赞
Barbara Busch

President @ SENSANALYSIS | Sensory Strategy Expert for CPG Products
举报内容
Consumers should share with you a very detailed description with all 5 senses. Only when these expecations are met via concept/ad/pack and product consumers consider repruchase a paramount prerequisite for success as they get exactly what they had expected

已翻译

赞
Roberto MADUREIRA

Diretor de CX | Reten??o | Fideliza??o | Rentabiliza??o | Customer Insights | Digital | Jornada do Cliente | B2C & B2B | Conselheiro | Consultor
举报内容
Sempre tome decis?es focados nas necessidades dos clientes, mas escute eles para saber suas necessidades, n?o crie viés e/ou crie solu??es para o caminho que vc quer.

已翻译

赞

3 Communicate frequently and transparently

A third effective strategy for customer expectation management is to communicate frequently and transparently with your customers. You need to keep them updated on your progress, challenges, and achievements, and share your learnings and insights. You also need to be honest and open about any changes, delays, or issues that may affect your product iteration. By communicating frequently and transparently, you can keep your customers informed and engaged, and manage their expectations accordingly. You can also prevent misunderstandings, confusion, and frustration, and foster a positive and supportive rapport with your customers.

添加您的观点

4 Manage scope and prioritize features

A fourth effective strategy for customer expectation management is to manage scope and prioritize features for your product iteration. You need to avoid scope creep, which is when your product becomes too complex or ambitious, and deviates from your original goals. You also need to prioritize features, which is when you decide which features are more important or valuable for your product and your customers. By managing scope and prioritizing features, you can focus on delivering the most impactful and feasible solutions, and avoid wasting time and resources on unnecessary or low-priority features. You can also meet your deadlines and quality standards, and satisfy your customers' needs and expectations.

添加您的观点

加载更多内容

5 Collect and act on feedback

A fifth effective strategy for customer expectation management is to collect and act on feedback for your product iteration. You need to gather feedback from your customers, both before and after you launch your product iteration, and analyze it to identify patterns, trends, and insights. You also need to act on feedback, which is when you implement changes, improvements, or fixes based on your customer feedback. By collecting and acting on feedback, you can measure the effectiveness of your product iteration, and learn from your successes and failures. You can also show your customers that you value their opinions and feedback, and improve your product and customer satisfaction.

添加您的观点

Deborah Lee Cartier

Distinguished Leader, Expertise in Customer Experience, Strategic Business Management, and Customer Relations; CX Strategist Focused on Continuous Improvement and People Empowerment
举报内容
One more good way to manage customer expectations is to gather feedback and make improvements to your product accordingly. It's important to gather feedback from customers before and after launching your product update, then analyze it to find patterns, trends, and valuable insights. It's important to take action on feedback by making changes, improvements, or fixes based on what your customers have told you. Gathering and using feedback helps you evaluate how well your product changes are working and allows you to learn from what went right and what went wrong. You can demonstrate to your customers that their opinions and feedback are important to you by enhancing your product and satisfaction levels.

已翻译

赞

6 Celebrate and reward success

A sixth effective strategy for customer expectation management is to celebrate and reward success for your product iteration. You need to acknowledge and appreciate your customers' contributions, feedback, and support, and show them the results and benefits of your product iteration. You also need to reward your customers, which is when you offer them incentives, discounts, or perks for using your product or providing feedback. By celebrating and rewarding success, you can reinforce your customer relationship, and increase customer retention and loyalty. You can also motivate your customers to continue using your product and provide feedback, and generate positive word-of-mouth and referrals.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Corey Thomas

Lead Instructor/ Consultant
举报内容
Become Customer Centric Seeing things through the vantage of your customer can not only aid you in gaining their trust and business, but it can also help your company understand the ways it’s product brings value or solves a need the customer has. Being customer focused is also rewarding. Clients can sense you are putting them first, and if they trust and value you and you provide value, they will become your best advocates. Customers base a huge part of their buying decision on the person presenting the solution to them. Remember to put them foremost and see things through their vantage.

已翻译

赞

Product Development

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are effective customer expectation management strategies for product iteration?

1

2

3

4

5

6

7

1 Set clear and realistic goals

2 Involve customers in the process

3 Communicate frequently and transparently

4 Manage scope and prioritize features

5 Collect and act on feedback

6 Celebrate and reward success

7 Here’s what else to consider

Product Development

给文章评分

感谢您的反馈

更多Product Development相关文章

更多相关阅读内容

What are effective customer expectation management strategies for product iteration?

1

2

3

4

5

6

7

1 Set clear and realistic goals

2 Involve customers in the process

3 Communicate frequently and transparently

4 Manage scope and prioritize features

5 Collect and act on feedback

6 Celebrate and reward success

7 Here’s what else to consider

Product Development

给文章评分

感谢您的反馈

查看其他技能