What are the economic benefits of using social media influencers?

Los beneficios que tienen los influencers de, cualquier índole, en redes sociales destacaria dos que, en mi opinión, tienen un peso capital; 1-Influencia: Tienen la capacidad de influir en la opinión y comportamiento de su público, aspecto que hace verdaderamente fácil a cualquier marca penetrar en sus seguidores. 2-Eliminación del Horizonte Temporal: Al contar con influencers para una campa?a publicitaria, las marcas/compa?ías evitan de forma radical el tiempo que pasa desde el lanzamiento del producto hasta la captación y los posteriores beneficios. El dinero invertido en publicidad con influencers es el que la empresa está dispuesta a pagar para traer al presente los clientes que conseguiría en un futuro próximo. Algo muy valioso.

Content creators, or social media influencers, are powerful because they are a lot more relatable than paid actors or celebrities. They have a built-in community that trust them with product reviews, recommendations, and guidance. But be careful, content creators are not all the same. Make sure you select the one that is right for you (your product and service). Make sure their following is your target audience. Also make sure that the way they engage with their community is aligned with your values as a company. I've seen a lot of brands connect with the wrong content creators just because of their reach, only to find out they were misaligned with core values.

Some of the economic benefits of using social media influencers are: - They can generate authentic and engaging content for your brand, which can increase your brand awareness and social proof . - They can reach a wide and relevant audience that is interested in your niche, which can boost your traffic and conversions. - They can build trust and credibility for your brand, which can enhance your reputation and customer loyalty. - They can be cost-effective, especially for niche markets, compared to traditional marketing channels.

Social media influencers have a wide audience and attention, which is a necessary component of advertising. This will then increase the market reach to new and/or existing customers. Also, social media influencers are like pastors, whose congregates have a higher probability of believing in everything that they say on the pulpit (church). Any recommendation from the social media influencers will translate into sales to their "believers" audience, hence an increase in sales.

Leveraging social media influencers can indeed lead to increased demand and sales for products, services, or ideas. Influencers have the ability to capture and maintain the attention of their followers, fostering trust in their recommendations. Additionally, influencers can create a sense of urgency or exclusivity by promoting limited-time offers or generating excitement around new developments, ultimately driving consumer spending and benefiting businesses through increased revenue and profits.

Lo importante es que la empresa sepa en qué nicho de mercado quiere enfocarse, una vez aclarado esto hay que rastrear los influencers que se dirigen a esa población. Lo siguiente sería escoger a uno que se ajuste a los valores de la empresa que va a representar para estar lo más alineados posible. Es una forma de penetración muy específica y eficiente, ya que aprovecharemos el efecto fan de sus followers.

In this modern world, everything is modernized. Being too traditional in the modern world is well translated to ignorance. Companies have to move within the same wavelengths with technological advancement. Social media is continuously gaining attention and usage on a yearly basis. Using social media influencers will help a company kill more than two birds with one stone. A social media influencer with many followers on Facebook, Instagram, X (Twitter), TikTok, etc. will help to increase market reach on all those platforms while being paid only the agreed amount to advertise. Using different social media platforms will lure customers from different angles only in the presence of one social media influencer, hence cheaper.

Social media influencers can help reduce marketing costs for businesses. Compared to traditional advertising channels, such as television, radio, or print, social media platforms offer a more cost-effective and flexible approach to reaching a wide and targeted audience. Businesses can avoid the expenses associated with expensive airtime, production, and distribution. Additionally, influencers can serve as brand ambassadors, providing testimonials and reviews without the need for businesses to establish their own brand image. The word-of-mouth effect is also beneficial, as influencers can encourage their followers to engage with their content, organically expanding the brand's reach and exposure.

N?o acredito na redu??o de custo, pois influenciadores que possuem altas taxas de engajamento, s?o caros. Mas acredito que em marketing b2c, dependendo da campanha, pode apresentar um melhor custo benefício, pois trata-se de um canal direto com o cliente e pode trazer melhores resultados.

Utilizing social media influencers can be a more cost-effective marketing strategy as Influencers often have a loyal following, which means they can provide targeted exposure to your brand. This targeted approach reduces the need for broad, and often more expensive, marketing campaigns. Additionally, collaborations with influencers can sometimes be structured in a way that involves less upfront cash expenses, such as through product exchanges or performance-based compensation.

Indeed, social media influencers can enhance innovation and competition in the market. By introducing their followers to new products, services, or ideas, influencers can generate consumer curiosity and demand, opening up new market opportunities and niches. This, in turn, can inspire businesses to innovate and enhance their offerings to stand out from competitors and cater to evolving customer needs and preferences. Influencers also serve as a valuable source of feedback and insights for businesses, drawing from their own experiences and expertise, as well as the feedback and opinions of their followers. This feedback helps businesses identify market gaps, issues, or trends, enabling them to adjust their strategies accordingly.

Innovation is applying a technology to solve a problem and make a profit doing it. That allows us to do more things. Social media, like LinkedIn is a great Teach & Learn environment where you see other technologies and applications that you haven't thought about before. Innovation is a System, one of my MIT professors told my Cohorts and I. It generates Emergence and is much more than the Sum of the Parts. This week I learned about Sand Batteries for storing Heat from renewable energy like wind and solar. I know about Green Carbon Nanostructures and their cost savings relative to Graphene in Capacitor Batteries. I see research being done to remove PFAS PFOS from water. Let's face it, it takes a Team to Innovate.

A dissemina??o rápida de tendências e inova??es e a facilidade de demonstrar os benefícios e a usabilidade de alguns produtos pode fazer dos influenciadores uma boa estratégia para algumas empresas.

In my experiece social media can play an important role in introducing innovation. It helps to accelarate in the adoption of new products and services by lowering the barriers for the adoption.

They do so by offering valuable information, guidance, or entertainment that aids consumers in making informed choices, addressing their concerns, and fulfilling their aspirations. Influencers' ability to connect with their followers on a personal and emotional level, share their personal stories, values, and passions, and foster a sense of community and belonging among their audience plays a pivotal role in increasing consumer loyalty, trust, and satisfaction. This deeper connection can contribute to improved overall well-being and happiness among consumers. Influencers can have a positive impact on consumers beyond just promoting products or services—they can create meaningful experiences that enhance the lives of their followers.

Redes sociais foram feitas para entretenimento. Quando o produto certo vai na m?o do influenciador certo, ele pode tornar-se um produto agregador é que provoca o bem estar.

Social media influencers can monetize their online presence and influence by earning fees, commissions, or royalties through collaborations, sponsorships, or endorsements. Additionally, influencers can create and sell their own products, services, or platforms to their followers and other businesses. In doing so, they can create job opportunities for professionals like managers, agents, assistants, photographers, editors, or designers who play crucial roles in producing or distributing their content. Furthermore, influencers can contribute to various economic sectors, such as tourism, or entertainment, by promoting or participating in related activities. This impact underscores the economic significance of social media influencers.

It increases knowledge and makes one with better capacity to increase employment and social/economic activities. Social media works as platform to infancy information spectrum

Any job position should be social-oriented. The specialization of humans within a society in exchange of pay responds to the need to complement your skills with other's you lack. So, bringing back to society is a responsibility even when you are not paid for that. There is a common body of professional knowledge (technologies, best practices, standards...) that should be shared with other professionals to make your industry go forward and to make you keep growing.

Social influencers are also human beings first and foremost. So while they trend positively they can help your brand significantly and at relatively lower costs than traditional advertising and marketing methods. But when things go wrong in their personal lives and face a scandal, this may affect your brand and its reputation based on your association with the social influencer. So care and caution needs to be considered. The public is not always forgiving on certain matters and aspects of life.

Many consider information on social media as more genuine and authentic, since it's absent of redlining and and corporatism (sometimes). Authenticity builds trust. And we buy from people we trust. Of course there are pros/cons and risks to consider when using social media, but in today's age, I think consumers are expecting authenticity from the individuals and organizations they buy from.

Hire professional sales people, incentivize them properly and get out of their way. If a CEO wants a social media influencer plugging the company, he can pay for it out of his own pocket.

An interesting aspect is to consider what type of influencers is best suited to our needs. It is not the same to rely on an influencer who is growing and looking for new possibilities to improve his reputation than one that is already consolidated and is in high demand by companies. In this second case, I couldn't say who will have a greater reward, the influencer or our business.