What does a presales consultant do?

In my experience, a presales consultant plays a crucial role in the sales process, acting as the bridge between the sales team and the client. They utilize their deep product knowledge and industry expertise to understand customer needs and demonstrate how their company's solutions can address those needs effectively. This involves crafting tailored presentations, conducting demos, and responding to technical queries, ensuring the proposed solution aligns perfectly with the client's requirements. Their insights often shape the product development and marketing strategies, making them pivotal in both winning new business and ensuring customer satisfaction.

Quite simply, a consultant converts conversations into orders that provide value for both organisations (the customer/prospect and the vendor/services provider).

A presales consultant supports sales teams by understanding customer needs, creating tailored solutions, and demonstrating product benefits. They provide technical expertise, prepare presentations, and assist in crafting proposals to convince potential clients. Their goal is to bridge the gap between customer requirements and the company’s offerings, ensuring successful sales outcomes.

A sales analyst evaluates and identifies trends in sales by analyzing industry data, from both within a company and outside. This involves collecting and examining data and using the information gathered to create coherent, intelligent reports, then presenting your reports to your team and to management. The minimum education required by many companies is a bachelor's degree in accounting, marketing or another related field. A successful sales analyst will also be highly motivated, a self-starter and a great team player. High standards and attention to detail are a must in order to produce quality work.

En mi experiencia un consultor de presales, conoce muchisimo el producto y la oferta especifica de mi compania para poder realizar demos del producto que se ajusten a las necesidades del cliente y asi generar valor al vendedor que quiere cerrar el deal.

In my experience, it closes the gap by approaching to the needs of the customer, as a bridge between the commercial side and the product thanks to the expertise on it, and the understading of the real needs of the potential customer. He/she is a hub, a connector, a translator. A high value position. The ideal role would be someone with strong commercials skills, great communicator and the necessary technical skills that the product and market may require.

Durante muchos a?os hice este trabajo que consiste en mostrar el poder de una herramienta a los clientes y en mi caso lo que mejor funcionó es que me apasionaba con el producto y lo contagiada por lo que diría que lo que hace, o mejor dicho, debería hacer es contagiada con mucho rigor esta pasión...