What does a major account executive do?

2 Skills and Qualifications

To become a major account executive, you need to have a strong background in sales, preferably in the same industry or domain as your target accounts. You also need to have excellent communication, negotiation, and presentation skills, as well as the ability to build rapport and trust with senior decision-makers. Additionally, you need to have analytical, strategic, and problem-solving skills, as well as the ability to manage multiple projects and priorities. Depending on the company and the market, you may also need to have a bachelor's degree or higher in a relevant field, such as business, marketing, or engineering.

3 Benefits and Challenges

Being a major account executive can be very rewarding, both financially and professionally. You can earn a high income based on commissions, bonuses, and incentives, as well as enjoy perks such as travel, recognition, and career advancement. You can also develop valuable relationships with influential clients and industry leaders, as well as gain exposure to different markets and sectors. However, being a major account executive can also be very challenging, as you have to deal with high expectations, fierce competition, and complex negotiations. You also have to cope with stress, pressure, and uncertainty, as well as maintain a balance between your work and personal life.

4 Tips and Advice

If you're aiming for success as a major account executive, it's important to research your accounts thoroughly to understand their industry, challenges, opportunities, and competitors. Plan your sales strategy and approach based on the account's goals, needs, and preferences. You should also build rapport and credibility with stakeholders, from executives to end-users, by showing them how you can add value and solve their pain points. Furthermore, communication is key - keep your accounts updated on your progress, feedback, and results. Anticipate any objections or issues that may arise during the sales cycle and provide solutions that satisfy both parties. Leverage your network and resources to create referrals, testimonials, and case studies that demonstrate your expertise. Finally, always seek feedback and improvement opportunities from your accounts, manager, and peers in order to exceed targets and expectations.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?