What does an employer branding coordinator do?

1 What is an employer branding coordinator?

An employer branding coordinator is a professional who plans, executes, and evaluates employer branding strategies and campaigns. They work closely with the human resources, marketing, and communications teams to ensure that the company's values, vision, and culture are communicated effectively to potential and current employees. They also monitor and analyze the feedback and data from various sources, such as employee surveys, online reviews, social media, and job boards, to identify and address any gaps or opportunities for improvement.

2 What are the main tasks of an employer branding coordinator?

As an employer branding coordinator, you will be responsible for developing and updating the employer value proposition, creating and distributing content to showcase the company's culture, achievements, and employee stories, and organizing events to attract potential candidates. You will also need to manage the company's online presence and reputation, collaborate with the recruitment team to ensure a positive candidate experience, and measure the impact of the employer branding activities. These tasks are essential for building relationships with talent communities, optimizing the employer profile on job boards, managing ratings and reviews on platforms like Glassdoor and Indeed, as well as increasing employer brand awareness.

4 How can an employer branding coordinator help a call center administrator?

A call center administrator can benefit greatly from an employer branding coordinator, as they can assist in attracting and hiring qualified and motivated agents who share the company's vision and values. This can help to reduce the turnover and absenteeism rates, which are often high in the call center industry. Additionally, an employer branding coordinator can work to improve the call center performance and productivity by fostering a positive and supportive work environment. Moreover, this can also help to boost customer satisfaction and retention, as it creates a strong connection between the company's brand and the call center agents who represent them.

5 How can you become an employer branding coordinator?

If you are interested in becoming an employer branding coordinator, you may need to have a bachelor's degree in human resources, marketing, communications, or a related field. Experience in employer branding, recruitment marketing, or a similar role is also required, as well as a portfolio of projects and campaigns that demonstrate your skills and achievements. Additionally, you should have a certification or training in employer branding, such as the Employer Branding Professional Certificate from the Employer Branding Academy, or the Employer Branding Strategist Course from the Talent Brand Alliance. A passion for people and culture, a curiosity for learning and improvement, and a collaborative and flexible attitude are also necessary for this role.

Employer branding is an essential and satisfying function that can make a substantial impact on your company's success and reputation. As an employer branding coordinator, you can use your creativity, communication, and coordination skills to draw in and keep the best talent for your call center while also boosting your company's culture and performance. If you're looking for a challenging and rewarding career path, employer branding coordinator could be the perfect role for you.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?