What do you do if you're not up-to-date on emerging technologies in media production?

No worries—time to go full-on tech ninja! Dive into online courses, binge-watch YouTube tutorials, and stalk industry forums like they’re your ex’s Instagram. Turn it into an adventure: ‘Indiana Jones and the Quest for the Latest Editing Software.’ And hey, if all else fails, find a tech-savvy intern. They were practically born with a smartphone in hand—they’ll catch you up in no time. It’s like having your own personal Gandalf, but for After Effects

There is a build vs buy conversation here. If you're not going to be a media production specialist, you should cultivate relationships with experts who can turn your thoughts into the type of media you want to produce. Production partners often lead to higher quality content and less false starts than trying to stay up to date with emerging trends.

Dipping your toes in a new field is always good advice. You don't have to become an expert at any of it, but its useful to know what could be the emerging technology that may- or may not, take over the industry like wild fire. When I started shooting, I did all my research and in 2008 went for a Sony camera. This was when sony had less than 5 percent of the camera market. Fast forward today where it is the second largest company after Canon. Gimbals was another technology we had the privelage of testing first when DJI released their Ronin. It was a joke to most people, but because we were constantly in the loop of new technology we capitalized on the oppurtunity. Being early has its benefits, take advantage of the learning oppurtunities.

I would suggest take some online courses, workshops, and tutorials that focus on advanced media production technologies. Engaging with these resources will not only enhance your technical skills but will also keep you competitive in the industry. Remember, the landscape of media production is constantly changing, and embracing continuous learning is key to success.

If I find myself not up-to-date on emerging technologies in media production, the first step is to proactively seek out learning opportunities. I would start by reading industry publications, attending webinars, and following thought leaders in the field. Networking with peers or experts in media production is also a great way to stay informed about the latest trends and tools. Additionally, I’d explore hands-on training or workshops to quickly get familiar with new technologies. Staying curious and continuously learning is key to adapting and remaining competitive in such a fast-evolving industry.

I always feel, to seek out opportunities for your growth. you must keep updating yourself. This might involve taking online courses, attending conferences, or participating in networking events. Engaging with peers and mentors in the media production community can also lead to valuable insights and learning experiences. Remember, the journey of continuous learning is ongoing; as technology and trends shift, so too should your approach to developing your skills. so keep taking as much knowledge as you can.

I advise, connect with your colleagues who are not only skilled in traditional media but also proficient in emerging technologies. These connections can lead to collaborative opportunities, provide insights, and foster an environment of creativity and innovation. Further attend industry events, workshops, and seminars which can significantly enhance your networking efforts. Platforms such as LinkedIn, specialized forums, and social media groups focus on specific niches in the media production industry. These online tools enable you to connect with a broader audience, share your work, and learn from others in your field.

Read, read, read, read, and then read more. When you're done reading leverage your knowledge to talk to people who are experts. Offer to shadow or sit down for a dedicated meeting where they can explain it to you. If you are amicable and hungry for knowledge it is a flattering and fantastic way to gain expertise and connections. I find that this method also allows you to fill eachothers gaps in skill potentially creating opportunities.

My experience tell me that, nothing beats the learning that comes from hands-on experience. Experimenting with new technologies and production techniques allows individuals to apply what they have learned. Engaging in practical work helps to solidify theoretical knowledge, fostering a deeper understanding of the media landscape. Each project, whether successful or not, becomes a valuable learning opportunity.