What do you do if you're not sure which social media scheduling tool to choose for your small business?

When choosing a social media scheduling tool for your small business, consider factors such as affordability, user-friendly interface, scheduling capabilities, analytics features, platform compatibility, and customer support. Some popular options to explore include Hootsuite, Buffer, Sprout Social, and Later. It's advisable to take advantage of free trials or demos to assess the tool's suitability for your specific business needs. Additionally, seeking recommendations from other small business owners and reading online reviews can provide valuable insights to aid in making an informed decision.

Would love to create a global brand awareness tool.This tool should be super easy to use..and child can use it.thats how that tool becomes popular

Comfortability with how it integrates with your lead flow is critical. Almost all platforms offer basically the same features. So it becomes much more about a preference of what your actual objectives are. Is it to obtain an email address, a contact number or both initially. Also what the final objective to the outcome you want to achieve for them must be weighed.

Ok so if you have read my previous posts you will know I’m not one for spending money on technology that you only is a couple of percent of what they do. However social media is Different. First step, objective setting! It’s not all about followers!If you really want you can buy 5000 followers easily but what is the point! You need a community that is engaged with and interested in your business. Many businesses posts are about business or products. No one what’s to see that! Social media community’s are looking to be educated or what to give their opinion on a subject. They want to feel part of the social network and your business. So set objectives to grow your community and attract engagement. The tools need to reflect your objectives.

I don't currently use a scheduling tool. Life doesn't have a pattern of event rotation. I'm not saying these tools aren't great and shouldn't be used, I just decided to read the room and watch the environment when I drop a post. But if you designed a whack post to be scheduled, then the only thing that you've benefited from is that the viewers know when you are coming.

Now this I do agree with! However watch those free trials. The more you upload into the trial the harder it is to say no after the trial has ended. Do not put in to much work until you know it’s right for you. Also, don’t trial them if they are not in your budget. This could make it tough for you as you might love it and not have the budget to pay but worse still you might then find the cheaper ones that you can afford a disappointment. Do not get drawn in with fancy things that add no value to you. Keep it simple and on budget.

There is nothing more important to the software selection process than knowing what you are buying. Try out every solution you can find under a free trial. If you can't find any or there aren't enough, contact the sales team to see if they can show you how it works. Test until you've found one you're comfortable with.

When selecting a social media scheduling tool for your small business, start by defining your specific needs and goals. Consider factors like ease of use, features offered, pricing, and integration with other tools you use. Research and compare different options, reading reviews and seeking recommendations from other small business owners. Additionally, take advantage of free trials or demos to test out the platforms firsthand. Ultimately, choose a tool that aligns best with your business objectives and budget, ensuring it provides the functionality and support you need to efficiently manage your social media presence.

What about continuing to handle the posts yourself or delegate to a partner or employee? If you aren't sure about a scheduling tool, don't take the risk of trying it. I keep track of screw ups. When I see a post issued on a Tuesday for an event that happened the previous weekend (just one example), I make a note that the company is not "with it". Why risk your reputation over some "scheduling tool"?