What do you do if you're struggling to keep up with new social media platforms in your marketing career?

It can definitely feel overwhelming trying to stay on top of the latest trends and apps. But thankfully, there are some practical steps you can take to manage it all. First and foremost, I'd recommend focusing your efforts on the platforms that are most relevant to your target audience and business goals. No need to spread yourself too thin trying to be active on every new app that pops up. Do a little research to figure out where your customers and competitors are spending the most time. It's also really important to carve out dedicated time each week to explore and experiment with these new platforms. Even if it's just an hour or two, that dedicated learning time can make a big difference in helping you get up to speed.

Social media evolves constantly, demanding lifelong learning. Educate yourself on new platforms through online tutorials, webinars, and industry blogs. Allocate time weekly to learn and experiment with new features. Proficiency comes with practice, so be patient as you navigate each platform's complexities.

the demand in social networks is constantly changing, due to the political, economic or social situation and the interests and trends and their popularity, you have to consider all this when creating content, especially be careful in what is sustainable issues that may insult the "sensitivities" of others, that is why it is necessary to keep updated, and the best way to do this is through courses, videos, podcasts and others, it is enough to spend 20 minutes every day.

Absolutely! Here's a clear and concise response for you: Social media is an ever-evolving field, requiring us to be lifelong learners. Embracing change and continually developing new skills is essential for success in this dynamic landscape.

Start by adopting a mindset that embraces continuous learning as a core part of your professional development. This can involve setting aside regular time each week to explore new platforms, reading industry blogs, participating in webinars, and joining online forums where new technologies and platforms are discussed. Consider following thought leaders and innovators on social media who often share insights and updates about emerging platforms.

There are SO many platforms. - Only diversify if you have time (no we don't all have the same 24hrs in a day) - Use the platforms where your target audience is on MOST

Not every social media platform will align with your marketing strategy. It's crucial to analyze your target audience, the type of content you plan to share, and the platform's unique features to determine the most suitable platforms for your marketing efforts. Quality over quantity when it comes to social media presence can lead to more effective engagement and results.

This is one of the rare times to be a master of one rather than a jack of all trades. Going all in on one platform, with a consistent content strategy and delivery, allows you to pick up on trends and audience engagement amongst other key datasets. It’s also easier to be consistent with brand and content strategy on one platform to start, rather than spreading yourself too thin across multiple and weakening your brands presence and voice in the process. It’s this data that you can take to new platforms to grow.

There are so many platforms to market on these days. It's important to do your audience research as well as industry research to see what platform will be most beneficial for your business. Focus on 1-2 platforms where you can be most effective in reaching your ideal audience and where there is less competition. Instagram, Facebook, and Tiktok are the most common platforms that businesses are marketing on. Find where there is a wide open sea and cast your net to reach your audience without the saturation. Consider Pinterest or LinkedIn to market your business and find how you can stand out in your industry. I recommend choosing a platform and staying consistent (6-12 months) to yield results. Building a community takes time.

Priority is not an important thing in the world of social media, it is perhaps the only important thing. Attention is currency here and if we don't use it correctly, we lose out on valuable time. Not all platforms work well for all brands. Some brands kill it on Twitter, while others see amazing ROI on LinkedIn. Analyze the data, understand the trends and make data-driven decisions that not only save time and effort, but also help in creating a lasting brand image. Some platforms will simply not serve your goals because your target audience is not there. Be ruthless to give zero attention to that, as over time, it will not give any fruitful results. Prioritize wisely and see the results for yourself.

Utilizing social media management tools can significantly streamline your workflow. These tools help with efficient scheduling, managing multiple accounts from one platform, providing valuable analytics, suggesting content, facilitating team collaboration, monitoring conversations, and automating repetitive tasks. By incorporating these tools into your strategy, you can boost efficiency and enhance the effectiveness of your social media marketing efforts

Leverage tools and software that can help you manage multiple social media platforms more efficiently. Many social media management tools now offer integrations with emerging platforms, allowing you to monitor trends, schedule posts, and analyze performance from a single dashboard. Streamlining your workflow with these tools can save time and make it easier to incorporate new platforms into your marketing strategy.

As ever great warrior had their weapon, every social media marketer should have their tools. Use technology to your advantage and automate processes wherever you can. Schedule posts, get important data on keywords, see what the competitors are doing and track engagement through advanced dashboards. A lot can be done by using the correct tool. It is quite natural to be overwhelmed, as we humans can't be everything, everywhere, all at once. Get the right tools and increase your productivity to a great extent. When handling multiple accounts, tools and most importantly AI tools can help a lot in moving forward. Streamline them and set new benchmarks of success. After all, when humans and machines come together, real magic occurs.

As a social media manager or marketer, it is stressful keeping up with so many social media platform. Imagine the brand you're working with uses, Instagram, Facebook, Twitter, LinkedIn TikTok, YouTube, Thread, and you have to post on all of this platforms at the same time; that's a LOT of work or posting to be done, and if care isn't taken you might miss one. To avoid things like that and make life easier for yourself, you can leverage on scheduling tools, like planable, meta business suites,etc.

Utilize social media management tools like Hootsuite, Buffer, or Sprout Social. These tools can help you manage multiple accounts from one dashboard, schedule posts in advance, and track performance across platforms. When trying out a new platform, start small. Test different types of content and strategies to see what works best before fully integrating it into your marketing strategy.

Collaboration is a powerful tool and in social media it helps you tap into different segments of target audiences. Every brand, every creator is building their own audience and when you collaborate, you sample your content to a whole new demographic. Today's social media, most importantly Instagram, YouTube, TikTok and Snapchat is about sharing real-life experiences, while collaborating with other. It can be done within your team or you can involve other creators who are aligned with your brand or campaign goal. The collaboration should be mutually beneficial, so that both the brands gain something from it. YouTube often comes up with shorts challenges to engage the community around a particular thing & it results in good engagement.

Collaboration can be a powerful way to keep up with new social media platforms. Work with colleagues, join professional networks, or participate in community groups where knowledge and experiences with new platforms are shared. Collaborations can lead to shared learning, insights into what's working for others, and even partnership opportunities for exploring new platforms together.

Embrace collaboration as a key strategy for staying updated on social media trends. Engage with peers, join professional groups, and participate in industry forums to exchange experiences and insights. Collective wisdom can inspire innovative strategies and deepen understanding of emerging platforms. Additionally, within your organization, teamwork through brainstorming sessions and shared responsibilities can alleviate the burden and encourage creative solutions to new social media hurdles.

Cross-posting is an interesting practice that can enable the creation of content that resonates, while also saving time by allowing various people to participate. Engaging in groups and topics related to your work domain or interests can facilitate connections and interactions with groups or individuals who share those interests. Ideas often arise from brainstorming, and even if they're not in the same focus area, thinking outside the box and looking from another perspective can be beneficial. This approach allows for the generation of unique content based on different perspectives.

Set aside time regularly to reflect on your experiences with new social media platforms. Evaluate what’s working, what isn’t, and what adjustments might be needed in your approach. This reflection can help you refine your strategy, making it more effective and ensuring that your efforts align with overall marketing objectives.

Our social media feed is a reflection of our subconscious choices. It tells a lot about what we like, what we give attention to and where our awareness lies. Content gets piled up with every refresh and there is very little time to reflect. As marketers, the responsibility is even higher. We have to find out what is working for the brand and what is just space-filling content. Study the engagement, get acquainted with the metrics & you will get a very clear picture about what is resonating well with the audience and what is not. Time should only be given to those platforms, which give the highest ROAS. Return on Attention Spent. By being careful on this, you can craft better social media strategies for brands and get impactful results.

I think one of things to consider is to continuously evaluate the return on investment (ROI) of your social media efforts across different platforms. Focus your resources on platforms that deliver the best results and consider scaling back or reallocating resources from underperforming platforms. However, this does not mean you don't allocate time to experiment with new platforms and features to understand their capabilities and potential for your marketing efforts. You can conduct pilot campaigns and monitor performance metrics to evaluate the effectiveness of different platforms and strategies.

Discovering unexpected social media trends is like stumbling upon a plot twist. Dive into your analytics like a detective, adapt like a supportive friend, and listen closely to your audience's needs. Embrace experimentation like an explorer on a new adventure. Through this journey, you'll not only navigate trends but also deepen connections with your audience.

No things are not the same anymore. What worked on a platform in the last quarter may not work in this quarter. Change is constant, as the social media giants bring out differ algorithms. Not every trend is worth following. Scrutinize its benefit and decide which trend can give the maximum results. As every brand has its own set of values and marketing goals, only those trends should be selected which align perfectly with the brand's digital marketing strategy. The asset here is a strategic mindset and ultimately that is what creates the difference. Once you are selective about trend selection, it helps you take more informed decisions and the overall marketing strategy works smoothly. Adapt. Optimize. Achieve.

If you're struggling to keep up with new social media platforms in your marketing career, there are strategic steps you can take to adapt. First, prioritize platforms based on your target audience and goals. Stay informed by following industry news and engaging with experts. Experiment with new platforms and features, testing what works best for your brand. Consider collaborating with influencers or agencies specializing in specific platforms. Focus on quality content and engagement rather than trying to be everywhere. Use data to make informed decisions and adapt your strategies as platforms evolve.

Consider hiring! Bringing someone on board can be both easier and more cost-effective if you’re finding it challenging to keep up with social media trends. You don’t have to manage everything alone - budget your time and energy!

One thing I have always found helpful is to use the algorithm to your advantage. Keep liking and reacting to posts that you want to see more on your timeline and they will appear. It is impossible to always find new posts and find content that is knowledge-worthy at the right times. So, if we create our personalized feed that has the right content elements and the learning points, the entire process becomes simplified.