What do you do if you're a strategic communications professional trying to keep up with new technology?

I stay updated on the latest technologies by following specialized blogs, participating in conferences and webinars, subscribing to newsletters and specialized journals, and joining online discussion groups. I also keep an eye on emerging trends on social media and experiment with new technologies whenever possible.

Stay updated on industry news, research reports, and case studies related to the intersection of technology and communications. Subscribe to relevant newsletters, follow thought leaders on social media, and regularly read publications focused on technology and marketing.

Embracing technological advancements is a must for any communication strategist. Collaborating with technology experts, leveraging digital tools and platforms, with continuous learning.

Staying ahead in technology involves constant learning. Regularly engage with industry blogs, attend webinars, and join professional forums to grasp the latest trends and tools. This approach ensures you not only discover new technologies but also comprehend their application in strategic communications. Embrace curiosity and experimentation with new platforms to integrate innovative solutions effectively. Continuous education is key to leveraging technology for impactful communications.

"Future-Proof Your Communication Toolkit" In today's rapidly evolving landscape, staying informed about new technologies isn't a luxury - it's a strategic imperative. Think of it as future-proofing your communication toolkit. By actively engaging with industry blogs, webinars, and forums, you'll gain a head start on emerging trends and discover innovative ways to integrate them into your communication plans. Remember, curiosity is key. Don't be afraid to experiment - after all, the most impactful communicators are lifelong learners.

Build relationships with professionals in the technology sector, including developers, engineers, and digital marketers. Engage in industry forums, join relevant social media groups, and attend networking events to exchange insights and stay informed about technological advancements.

"Tap into the Collective Intelligence of the Comms Sphere" Strategic communication thrives on collaboration. Networking with peers, tech experts, and thought leaders unlocks a treasure trove of insights. Industry conferences and workshops become breeding grounds for fresh perspectives on the tech-communication nexus. By fostering these connections, you'll not only stay ahead of the curve, but also cultivate a vibrant network that fuels your strategic communication efforts

Networking is essential in strategic communications. Engage with peers, tech experts, and thought leaders to explore how technology influences the industry. Attend conferences and workshops focusing on communication-technology intersections for fresh insights. These connections offer diverse perspectives and innovative strategies to elevate your communication endeavors.

Pour répondre aux défis dictés par les mutations constantes, il faut être au c?ur des innovations technologiques. Et le meilleur moyen est de rester connecter au milieu. Le milieu avec ses experts, ses nouveaux outils, donne des idées, offre des alternatives, des facilités d'accès, et demeure un environnement moderne et précieux de choix, qui sont divers sur des canaux de plus en plus perfectionnés. Le nouvel environnement de communication est celui d'une recherche effrénée de nouveaux leviers, d'attaches et de relais, dans le but d'assoir chaque jour des outils différenciés de conquête de l'opinion, de gestion de supports, et d'atteinte de cibles les plus particulières.

Also, it doesn't always depend on where your audience is now, but where your future audience is now. Businesses that aren't focused on Gen Z right now may decide not to bother with Tik Tok. But Gen Z is getting older and will only develop more purchasing power.

As you integrate new technologies, assess their impact on communication strategies through analytics tools. Monitor engagement, reach, and conversion rates to gauge effectiveness. Utilize data insights to refine strategies, retaining what works and discarding ineffective tools. Remember, technology serves to enhance communication outcomes, not merely for its own sake.

Avant chaque choix d'outils de communication, une analyse efficiente doit être faite sur leur efficacité, l'impact de leur utilisation, en fonction des buts et objectifs définis. à toutes fins utiles, il faut annoter pour chaque outil ses capacités, sa portée et ses rayons d'action. Une étude de cette nature permet de prévoir, avec des marges, les résultats potentiellement positifs ou négatifs que tel ou tel outil peut permette d'atteindre, et si la campagne, avec un tel choix, conna?tra le succès escompté. Des actions de communication doivent être déterminés par cette possibilité de définir à priori des champs d'actions, et de limiter les marges d'échec et de non appropriation des messages et canaux pour chaque orientation, activité.

Dedicate time to continuously educate yourself about emerging technologies relevant to strategic communications. Attend workshops, webinars, and conferences, and enroll in online courses to stay updated on the latest trends and tools.

L'accès à des formations de base, de courte durée, qui ne nécessitent pas de débauches d'énergies, surtout en ligne, compatibles avec son travail, dont on peut parfois s'adapter aux horaires, est importante pour les équipes de communication. Il faut des intervalles de formation des professionnels. Constamment, dans une périodicité qui ne dépasse pas 6 mois, tout au plus, l'équipe doit être formée sur de nouveaux outils. La spécialisation des profils au sein de l'équipe facilite les choix de formation. Chaque mois, alors sur 3 à 4jours, une ou deux personnes peut (vent) être renforcé (es) en qualifications et compétences nouvelles. S'ouvrir à la richesse du milieu avec des formations ponctuelles et toujours adaptées accro?t les compétences.

Embrace a mindset of experimentation and innovation by testing new technologies and tools in your strategic communications campaigns. Be open to trying out different platforms, software, and applications to understand their potential impact on your work.

Also use your LinkedIn groups and communities to brainstorm ideas - there is a wealth of first hand experience on LinkedIn and many people love to help and share opinions/advice/things they've learned about what works fundamentally. If it's a new tech, why not run a poll and see who has experience of using the tech in their work, and what they can tell you about how it works/how effective it is? Never lose sight of your main goal though, and remember that shiny new objects can be distracting. So try to take a balanced approach.

Be adaptable and flexible in your approach to incorporating new technology into strategic communications strategies. Embrace change and be willing to adjust your methods and tactics to leverage emerging technologies effectively.

As a strategic communicator it is absolutely essential to have a thorough understanding of technological trends as communications is greatly impacted by these changes. However, not all technologies are here to stay and not all technologies one can be proficient in. It is important to understand where various tech fits in to your mandate and strategy and have those as a pillars that holds up the strategy while other tech and platforms can be more like scaffolding, you need it for now but you might not in the near future if your pillar is strong enough. For instance, I have found social media pillars of Facebook, X and Instagram the most impactful for my strategy but other social media platforms such as TikTok I'm not a pro and that's okay!

Be strategic about how you go after learning each new technology. Understand how each will impact your work and your clients specifically. Then determine how to prioritize your trainings.