What do you do if you're a public speaker trying to thrive in the gig economy?

1 Build Brand

In the gig economy, your personal brand is your most valuable asset. Start by identifying your unique selling proposition—what makes you stand out from other public speakers? Develop a consistent message and visual style across all your platforms, from your website to social media profiles. Share content that showcases your expertise and reflects your speaking style. Engaging with your audience online can create a loyal following, and word-of-mouth referrals are gold in the gig world.

3 Networking Savvy

Networking is the lifeblood of the gig economy. Attend industry events, workshops, and conferences to meet potential clients and fellow speakers. Volunteer to speak at events to gain exposure. Remember, every person you meet could lead to a new opportunity, so always have your business cards ready and follow up on connections promptly. Cultivate relationships with event planners and other gig economy workers who can provide leads or collaborate on projects.

4 Diversify Income

To mitigate the financial ups and downs of gig work, diversify your income streams. This could mean offering different types of speaking engagements, such as keynotes, workshops, or webinars. Consider creating online courses or writing a book related to your expertise. These products not only provide additional revenue but also reinforce your authority in your field. The more versatile you are, the more opportunities you can seize in the gig economy.

5 Master Negotiation

As a public speaker in the gig economy, mastering negotiation skills is essential. Know your worth and be prepared to discuss rates confidently. Understand the value you bring to an event and be ready to articulate it to potential clients. Be flexible but set clear boundaries regarding what you're willing to accept. Effective negotiation ensures that you're compensated fairly and can lead to more lucrative opportunities as you build your reputation.

6 Continuous Learning

Finally, commit to continuous learning and improvement. The gig economy is always evolving, and so should you. Stay updated on industry trends, new communication techniques, and public speaking best practices. Consider joining a professional association or taking courses to enhance your skills. The more knowledgeable and skilled you are, the more you'll stand out in a crowded market, ensuring that you not only survive but thrive as a public speaker in the gig economy.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?