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What do you do if you're a mid-career marketing researcher struggling with imposter syndrome?

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Imposter syndrome is a common phenomenon that affects many professionals, especially those in creative or competitive fields. It is the feeling that you are not as competent, skilled, or qualified as others perceive you to be, and that you might be exposed as a fraud at any moment. If you are a mid-career marketing researcher, you might experience imposter syndrome due to the constantly evolving nature of your field, the high expectations of your clients or managers, or the comparison with your peers or competitors. Imposter syndrome can undermine your confidence, performance, and career satisfaction, but it does not have to define you. Here are some strategies to help you overcome imposter syndrome and reclaim your sense of value and achievement as a marketing researcher.

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Sandeep Kochhar

StoryTeller, C Suite Coach & Author. "Failure Ant" that never gives up! 4500 Stories. 11 Million lives impacted. DOTS…
Olamide Adurota

Growth, Product Marketing, Performance Marketing, SEO, Lifecycle Management, Consulting.
Stéphane Roux (PhD)

Je peux vous aider à changer plus efficacement que par le coaching. Accompagnement pour le stress et le…

1 Acknowledge your feelings

The first step to deal with imposter syndrome is to recognize and accept that you have it. Imposter syndrome is not a sign of weakness or incompetence, but a psychological response to external or internal pressures. By acknowledging your feelings, you can start to understand their causes and triggers, and challenge the negative thoughts and beliefs that fuel them. You can also seek support from others who might share or understand your experience, such as mentors, colleagues, friends, or therapists.

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Sandeep Kochhar

StoryTeller, C Suite Coach & Author. "Failure Ant" that never gives up! 4500 Stories. 11 Million lives impacted. DOTS (Do One Thing Surely).
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Imposter syndrome comes from childhood. As a child if you were emotionally or physically abused then you begin to become comfortable in staying in that state. Slowly it becomes your second nature. Then if things go right you feel something is wrong & you self sabotage to get it back to normal or unhappy state.

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Louis Winokur

Perpetually Curious Student of Consumer Behavior | Consumer Insights Expert | Market Research | Strategist | Blogger | Consultative Partner
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Just about everybody experiences imposter syndrome feelings at one time or another in their career. As I've been networking over the past few months, I've come across people from different professions and at all levels who have acknowledged the same feelings.

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2 Celebrate your successes

Another way to combat imposter syndrome is to remind yourself of your accomplishments and contributions as a marketing researcher. You can keep a record of your positive feedback, awards, publications, or testimonials, and review them regularly. You can also set realistic and measurable goals for yourself, and celebrate your progress and achievements. By focusing on your strengths and value, you can boost your self-esteem and confidence, and reduce the gap between your self-perception and reality.

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Olamide Adurota

Growth, Product Marketing, Performance Marketing, SEO, Lifecycle Management, Consulting.
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Always look back, zoom out, and see your progress over time. Sometimes we get distracted with what we want that we forget what we gave achieved

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Louis Winokur

Perpetually Curious Student of Consumer Behavior | Consumer Insights Expert | Market Research | Strategist | Blogger | Consultative Partner
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It's helpful to reflect upon your career journey. Most of us have had a number of successes along the way. If you were truly an imposter, you couldn't have fooled all of those people over a number of years across different companies. Celebrate your successes! Revel in the knowledge you have accumulated along the way!

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3 Embrace learning and growth

Imposter syndrome can make you feel like you have to know everything and never make mistakes, which can lead to stress, anxiety, and perfectionism. However, no one is perfect or omniscient, and marketing research is a dynamic and complex field that requires continuous learning and adaptation. Instead of fearing failure or criticism, you can embrace them as opportunities to learn and grow. You can seek feedback, ask questions, take risks, experiment with new methods or tools, and pursue professional development. By adopting a growth mindset, you can view yourself as a learner rather than an impostor, and enjoy the process of discovery and innovation.

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Louis Winokur

Perpetually Curious Student of Consumer Behavior | Consumer Insights Expert | Market Research | Strategist | Blogger | Consultative Partner
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Stay hungry for knowledge. Be curious. Strive to learn as much as you can about your role, your company, and current trends. Take a look at your skill set. Where could you improve? Focus on learning new skills that may come in handy down the road. Complacency is the enemy. Keep moving forward and you will succeed.

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4 Collaborate and contribute

A final strategy to overcome imposter syndrome is to collaborate and contribute to your field and community. Imposter syndrome can make you feel isolated or inadequate, and prevent you from sharing your ideas or insights with others. However, by engaging in constructive and meaningful interactions with your peers, clients, or stakeholders, you can demonstrate your expertise and value, and learn from their perspectives and experiences. You can also contribute to your field by participating in events, forums, publications, or projects that showcase your work and knowledge. By collaborating and contributing, you can build your reputation and credibility, and foster a sense of belonging and purpose.

Imposter syndrome is a common and challenging issue for many mid-career marketing researchers, but it does not have to hold you back. By applying these strategies, you can overcome your self-doubt and reclaim your confidence and satisfaction as a marketing researcher.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Stéphane Roux (PhD)

Je peux vous aider à changer plus efficacement que par le coaching. Accompagnement pour le stress et le burn-out. J'aide à déconstruire, se libérer et évoluer. Hypnose et EMDR depuis 2006.
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Aller en thérapie, avec un thérapeute expérimenté, qui utilise hypnose et EMDR, pour qu'il vous aide à déconstruire ?a. Typiquement il faut trouver, accepter et se détacher des éléments pertinents : éducation, héritage parental, échecs scolaires, dévalorisation, et toutes les habitudes : celle du sentiment d'imposteur, celle de lutter contre, celle d'analyser, celle du croire que cela fait partie de soi....

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What do you do if you're a mid-career marketing researcher struggling with imposter syndrome?

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1 Acknowledge your feelings

2 Celebrate your successes

3 Embrace learning and growth

4 Collaborate and contribute

5 Here’s what else to consider

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