What do you do if you're a Merchandising professional looking to invest in analytics tools?
As a merchandising professional, you know how important it is to understand your customers' needs, preferences, and behavior. You also know that data is the key to unlocking those insights and optimizing your merchandising strategy. But with so many analytics tools available, how do you choose the right one for your business? In this article, we'll help you answer that question by covering some of the main factors to consider when investing in analytics tools for merchandising.