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What do you do if you're a media production professional facing the rising need for digital content creation?

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In the fast-paced world of media production, you're constantly facing the challenge of keeping up with the demand for fresh digital content. As platforms evolve and audiences crave new experiences, your ability to adapt and create compelling content is more crucial than ever. Whether you're a seasoned professional or just starting, embracing change and honing your skills will ensure you remain relevant in this dynamic industry.

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?? Hermann Djoumessi, MA

Social Media Mngr. | Data Analyst ?? BIG DATA (Data Viz. / E.T.L) ?? D.P.O. (CNIL) | A.i. | GenA.i ?? | Coach |…
Priya Verma

Deputy Manager - Social Media | Brand Building | Audience Engagement | Social Media Strategy

1 Embrace Change

As a media production professional, embracing change is essential. With technology advancing rapidly, new forms of digital content are emerging. You must stay informed about the latest trends and tools in media production. This means dedicating time to research and possibly attending workshops or online courses to keep your skills sharp. Remember, staying adaptable is not just about knowing the latest software; it's about understanding how storytelling evolves with technology.

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?? Hermann Djoumessi, MA

Social Media Mngr. | Data Analyst ?? BIG DATA (Data Viz. / E.T.L) ?? D.P.O. (CNIL) | A.i. | GenA.i ?? | Coach | Content ??? | ?? BLOCKCHAIN-WEB3.0. ?? | SEO + SMO: Google Analytics cert. | Tableau | EXCEL l #DEFi ??|
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Yup! .. Here's a strategic approach: 1/ Embrace Podcast Production: it's imperative for production companies to explore podcasting as a vital, cost-effective, B2B medium. Podcasts offer opportunity to engage with audience in a more intimate, direct manner, allowing for deeper dives into subjects, much like we do with the TechSuits Podcast. 2/ Utilize A.I. as a Creative Co-pilot: A.I. technology should be leveraged to assist in the creative process, for generating ideas, streamlining production workflows for content like IG Reels, TikTok videos, and YouTube Shorts. 3/ Maintain Human Oversight: While embracing A.I. for content creation, remember the importance of human involvement in quality control and the overall creative direction.

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Priya Verma

Deputy Manager - Social Media | Brand Building | Audience Engagement | Social Media Strategy
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Change is your friend! Tech is always evolving, so stay curious. Research trends, take courses, and learn new tools. It's not just software, understand how tech shapes storytelling.

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Arturo Ortiz

Sales & Marketing Digital
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Just produce, cuz everytime that you avoid that type of production your wasting your skills, prove the mainstream that a good professional content can be done, so they start to value what you know to do. Pre-production: scouting, planning, script, storyboard, pre selection of music, documents, learning about the project. Production: new types of transitions, creativity is infinite, classic transitions, maximize color, use alternative formats, break the 4th wall. Post-production: this is the Area of magic, use plugins or AI, create classic tricks in new digital tricks, use other type of tools, check whats on mainstream, be cool & chill

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2 Upgrade Skills

To keep pace with the rising demand for digital content, you must continuously upgrade your skills. This could involve learning new software, understanding the nuances of social media platforms, or even mastering the art of short-form storytelling. Consider which areas you could improve or expand upon—perhaps it's time to delve into animation or get better at using drones for aerial footage. Investing in your skillset will not only make you more versatile but also more valuable to clients or employers.

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3 Network Smartly

Networking is a cornerstone for success in media production. Connect with other professionals who specialize in digital content creation. This network can provide insights into industry trends, potential collaborations, and job opportunities. Attend industry events, join online forums, and participate in webinars. By building relationships with peers, you can learn from their experiences and share your own, fostering an environment of mutual growth.

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4 Diversify Content

Diversification is key in today's media landscape. You should explore various content types, from podcasts and web series to interactive media and virtual reality. Understanding the technical and creative aspects of different formats will enable you to offer a broader range of services. This approach helps you not only to meet the diverse needs of your audience but also to hedge against the rapid changes in consumer preferences.

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PH Fran?a
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A melhor rotina de conteúdo possível para garantir diversidade de formatos e plataformas é fazer um conteúdo-m?e extenso (vídeo, texto, podcast, e-book, landing page) e usar fragmentos desse conteúdo nas outras redes (cortes, screenshots, resumos etc). Algumas ferramentas de IA inclusive selecionam e disponibilizam os cortes automaticamente. Assim você aproveita o que há de melhor em resultados de conteúdo extenso (aumento de credibilidade, afunilamento de audiência, cria??o de comunidades) e busca o potencial dos resultados de conteúdo curto sem precisar investir esfor?o demais em conteúdo original (potencial de viraliza??o, favorecimento nos algoritmos, pode postar o mesmo conteúdo em várias redes diferentes etc)

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5 Analyze Feedback

Paying close attention to feedback is crucial for any media production professional. Analyzing audience reactions to your digital content can guide your future projects. Use social media analytics tools to understand what resonates with your viewers. This data-driven approach will help refine your content strategy, ensuring that your creations are engaging and relevant to your target demographic.

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6 Stay Inspired

Finally, staying inspired is vital for sustaining creativity in digital content creation. Keep an eye on what other creators are doing, draw inspiration from various art forms, and don't be afraid to experiment with your own projects. Inspiration can come from anywhere, so remain open to new ideas and perspectives that can fuel your passion for media production and lead to innovative content that captivates audiences.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you're a media production professional facing the rising need for digital content creation?

1

2

3

4

5

6

7

1 Embrace Change

2 Upgrade Skills

3 Network Smartly

4 Diversify Content

5 Analyze Feedback

6 Stay Inspired

7 Here’s what else to consider

Media Production

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What do you do if you're a media production professional facing the rising need for digital content creation?

1

2

3

4

5

6

7

1 Embrace Change

2 Upgrade Skills

3 Network Smartly

4 Diversify Content

5 Analyze Feedback

6 Stay Inspired

7 Here’s what else to consider

Media Production

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