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What do you do if you're a Marketing Research professional and need to stay updated on emerging technologies?

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As a marketing research professional, keeping abreast of emerging technologies is vital to remain competitive and effective. The landscape of marketing is constantly evolving, influenced by technological advancements that shape consumer behavior and expectations. To ensure that your strategies and analyses are relevant, you must stay informed about the latest developments in areas such as data analytics, artificial intelligence (AI), and digital platforms. By integrating new tools and methodologies, you can gain deeper insights, predict trends more accurately, and deliver more personalized experiences to customers. Staying updated not only helps in refining your research techniques but also in understanding the changing market dynamics that can impact your business.

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Dr. Andrea Licata

Innovation, Sustainability and Climate Education/Action - Open to Work in Switzerland

1 Online Courses

In the fast-paced world of marketing research, online courses offer a flexible way to acquire knowledge on emerging technologies. These courses, often created by industry experts, provide comprehensive learning materials that cover new tools, techniques, and trends. They can range from free introductory classes to specialized certifications. By regularly enrolling in these courses, you can update your skill set, understand how to apply new technologies in your research, and stay ahead of the curve without disrupting your work schedule.

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Dr. Andrea Licata

Innovation, Sustainability and Climate Education/Action - Open to Work in Switzerland
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I have been passionate about sustainability, innovation and climate action for years. For this reason I carefully follow smart and green startups in the fields of energy and mobility. of transport, agriculture and sustainable fashion. Linkedin is a great help, as it allows me to be in contact with many professionals. Furthermore, I have been attending and organizing networking events for many years, so I can say I have a good network.

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2 Networking Events

Networking events such as conferences, seminars, and workshops are invaluable for marketing research professionals. These gatherings are not just about meeting peers but also serve as a platform for learning about cutting-edge technologies and methodologies. Speakers and exhibitors often showcase the latest innovations that can revolutionize market research. Attending these events allows you to engage with thought leaders, ask questions, and gain insights that can be directly applied to your work.

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Ailton Souza

Gerente de E-commerce e Trade Digital | Planejamento Estratégico | Inova??o | Negócios Digitais | Desenvolvimento de Produto | Marcas Próprias | Gerenciamento de Categoria | Novos Negócios
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Além de participar de eventos presenciais, explore oportunidades de networking online, como webinars, fóruns de discuss?o e grupos de interesse em redes sociais. Enfatize a importancia de construir relacionamentos sólidos com outros profissionais do setor, o que pode levar a parcerias comerciais, oportunidades de colabora??o e insights valiosos sobre as tendências do mercado. Ao participar de eventos de networking, esteja preparado para fazer perguntas perspicazes, compartilhar sua própria experiência e estar aberto a aprender com os outros.

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3 Industry Publications

Subscribing to and regularly reading industry publications is a straightforward method to stay informed about emerging technologies in marketing research. These publications often feature articles, case studies, and reviews of the latest tools and platforms. By dedicating time to read these resources, you can keep your finger on the pulse of technological advancements and anticipate shifts in the market research landscape.

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Stanley Jejelowo Ogbere

PhD in Management ( in view)Texila American University, Guyana , South America
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I need to be abreast with latest happenings in the market, study trend and look for association between phenomena in the market place. What are the underlying reasons behond consumers' purchase. In other words, what are the market drivers? What are the features consumers are buying? I will equally look at the growth rate of each feature over time and the likely feature in time to come besides, innovation and crestivity is key.

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Ailton Souza

Gerente de E-commerce e Trade Digital | Planejamento Estratégico | Inova??o | Negócios Digitais | Desenvolvimento de Produto | Marcas Próprias | Gerenciamento de Categoria | Novos Negócios
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Além de ler as principais publica??es do setor, como Adweek, MarketingProfs e HubSpot, explore também blogs de especialistas e influenciadores renomados em marketing digital e tecnologia. Destaque a importancia de manter-se atualizado com uma variedade de fontes de informa??o, incluindo relatórios de pesquisa, estudos de caso e análises de tendências, para obter uma vis?o abrangente do cenário atual do marketing. Esteja atento a insights específicos da indústria, dados estatísticos relevantes e exemplos de empresas que est?o inovando com sucesso em suas estratégias de marketing usando tecnologias emergentes.

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4 Social Media Groups

Social media groups and online forums are excellent resources for keeping up-to-date with emerging technologies in marketing research. By joining groups related to your field on platforms like LinkedIn or specialized forums, you can participate in discussions, share experiences, and get recommendations from fellow professionals. These communities often highlight new software, tools, or methods that could enhance your research processes.

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5 Continuous Experimentation

As a marketing research professional, embracing continuous experimentation with new technologies is crucial. This hands-on approach allows you to test emerging tools in real-time, evaluate their effectiveness, and adapt your methodologies accordingly. Whether it's trialing a new data visualization software or exploring the capabilities of AI-driven analytics, experimenting keeps your skills sharp and your research innovative.

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6 Professional Development

Investing in professional development is essential for any marketing research professional aiming to stay current with emerging technologies. This could mean pursuing advanced degrees, obtaining certifications in specific tools or methods, or attending specialized training sessions. Professional development not only expands your expertise but also signals to employers and clients your commitment to maintaining a cutting-edge approach in your field.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Carol Godoy

Head of Growth na Equilibrium Latam | Marketing | Inova??o | Novos negócios | Food, Farma e Suplementos l Linkedin Creator
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Para entender comportamento do consumidor, a pesquisa é só uma das frentes, mas ela n?o determinante ou suficiente . Ela traz insights importante, mas é limitada. Usar de outros recursos de capta??o de dados e até observar tendencias ainda "fracas" é fundamental. Uso do Social Listening, observatório de uso de produtos no lar, e influencia das redes sociais na opini?o das pessoas. Sabemos que NEM SEMPRE o que respondemos em uma pesquisa, é DE FATO o que fazemos. Exemplo clássico é, quando perguntamos: Quanto você pagaria por esse produto? Depois de ouvir muito sobre ele, consumidor diz que pagaria 2X. Quando lan?amos o produto, ele n?o paga 1. Ou seja a percep??o que ele tem do próprio comportamento auto-referido, pode variar na prática

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What do you do if you're a Marketing Research professional and need to stay updated on emerging technologies?

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1 Online Courses

2 Networking Events

3 Industry Publications

4 Social Media Groups

5 Continuous Experimentation

6 Professional Development

7 Here’s what else to consider

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