What do you do if you're having trouble creating user feedback surveys that are effective?

2 Choose the right tool

When creating and distributing user feedback surveys for your UED project, it's important to find a tool that offers features such as customization, responsiveness, analytics, and integration. Customization allows you to match the design, branding, logic, and language of your survey to your goals and audience. Responsiveness ensures the survey is accessible and easy to use on any device, especially mobile phones. Analytics provide data and insights on your survey responses such as completion rate, response rate, average time, and trends. Integration allows you to connect with other platforms and tools used for the UED project like email, social media, CRM, or analytics software. Examples of tools that offer these features include SurveyMonkey, Typeform, Google Forms, and Qualtrics.

3 Write clear and concise questions

The quality of your questions will significantly impact the quality of your feedback. To ensure your questions are effective, avoid vagueness, ambiguity, leading language, bias, irrelevance, and complexity. Your questions should be clear, concise, and appropriate for your users. Here are some guidelines to follow: use language that is simple and direct and matches your audience's level of knowledge and interest; ask one question per sentence; use closed-ended questions with a limited number of options or a scale; use open-ended questions sparingly when you need more detailed or qualitative feedback; choose neutral and balanced wording that does not influence or suggest a certain answer; and maintain a consistent and logical order and format for your questions and options.

4 Test and refine your survey

Prior to launching your survey, it's important to test it with a small sample of your users or potential users. This will enable you to identify and address any issues or errors that may affect the results or user experience. You should test the survey for functionality, clarity, relevance, and engagement. The survey should be functional on different devices, browsers, and screen sizes, with no broken links, images, or buttons. The instructions, labels, and messages should be clear and accurate with no spelling, grammar, or punctuation errors. Additionally, the questions and options should be relevant and meaningful for your users and goals. The design should be attractive and professional with a reasonable length and friendly tone. Lastly, ask for feedback from your testers on their experience taking the survey and use their suggestions to improve it.

5 Analyze and act on your feedback

Once you have collected your feedback, you need to analyze it and use it to inform your UED decisions and actions. You should look for patterns, trends, gaps, and insights that can help you understand your users better and improve your product or service. You should also consider the limitations and biases of your feedback, such as the sample size, the response rate, the timing, and the context of your survey. You should not rely on your feedback alone, but use it in combination with other UED methods and data sources. Finally, you should share your feedback and findings with your team and stakeholders, and thank your users for their participation and input.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?