What do you do if you're a creator in the Creator Economy and you're afraid to delegate important tasks?

Prioritize tasks that directly contribute to your expertise and brand identity, ensuring you maintain your unique touch while delegating peripheral responsibilities.

In addition to having a comprehensive understanding of what tasks and responsibilities you need delegated, you need to have a solid understanding with yourself as the one in the driver's seat as to why you need to delegate in the first place. We all have professional and personal goals we want to achieve and this is no less true for who these tasks will be delegated to. Put your professional goals in perspective when doing your task audit.

Sometimes the task that takes most of your time to do is the one you'll never trust anyone else to execute. So, be honest with yourself about that. When you realize you can't do everything by yourself, delegate the tasks you don't enjoy doing to someone more enthusiastic about them and possibly more skilled at them than you. Surround yourself with smart people and be open to learning from others.

If you're a creator in the Creator Economy and hesitant to delegate tasks, start by acknowledging your concerns. Understand that delegation doesn't diminish your value; it enhances your productivity and allows you to focus on what you do best. Begin by delegating smaller, less critical tasks to trusted individuals or platforms. Communicate clearly your expectations and provide necessary guidance. As you gain confidence, gradually delegate more important tasks. Remember, delegation is a strategic move to scale your business and free up time for creativity and growth.

Assess your tasks to determine which ones could be delegated. Identify responsibilities consuming your time that could be handled by others without compromising your brand's essence. Prioritize tasks that are repetitive or don't require your unique touch. Recognizing where you need support ensures you maintain control over your brand's core aspects while freeing up time for creative pursuits.

Seek individuals who not only meet skill requirements but also resonate with your brand's ethos, ensuring a seamless integration of their work with your vision.

Finding the right talent is key. Don't rush this process, no matter how desperate you are to have someone to help. Trust your instincts too. If something doesn't feel right or seems off, trust that feeling and move on to the next candidate. You may be able to get good referrals as well from trusted members of your network.

One of our best sources of talent are graduates of our programs. This ensures right fit to the culture, values, expectations. It is also a great platform for the right candidates to grow their skills, confidence and personal style. Once we identify a potential talent, we provide opportunities for them to try their new skills in a supportive community, often of like minded and talented graduates. We offer personal and group coaching, both in person and virtually. We set up group coaching dynamics when these candidates are coaching each other. When the right opportunities emerge, we bring them in to a professional event. In summary, You can grow your own community of talent by creating a learning ecosystem as part of your business.

As a creator, you have an unfair advantage. You've got access to distribution aka your audience. Sending pulses to your community is a great way to find talent that is already familiar with your brand & content. Typically someone more operational to compliment your creative side is a great first hire. This means they could help you with all the nitty-gritty work from the organization, emails, tasks, scheduling, etc.

Let go of the idea that things has to be done exactly the way you will do it. Most times, it can be done differently with a similar outcome. Communicate end results and be ok with letting others approach it in their manner. You can provide feedback after, rather than getting too into the weeds at the start.

Foster open channels for feedback and clarification to address any ambiguity promptly, ensuring a smooth workflow and minimizing the risk of errors or misinterpretations.

When bringing someone into your creative process, set clear expectations and guidelines for each task. This ensures consistency and minimizes misunderstandings. Find a balance between giving freedom to innovate and maintaining quality. Clear communication sets the stage for a successful collaboration.

Setting clear expectations is crucial when delegating tasks. Define the scope, deadlines, desired outcomes, and any specific requirements to ensure a successful collaboration.

A lack of trust is one of the biggest reasons creators fear delegating important tasks to others. There are three basic steps to work through that fear: 1) As your work expands, you likely cannot do it all by yourself. Recognize that. Creators work harder for themselves than they do for others, but that doesn't mean you have to work yourself to death. 2) Speak openly about your expectations for the task to the person or people you consider delegating that work to. When they don't know what you want to accomplish with the task, they likely cannot achieve it. 3) Give them smaller tasks that lead them to the ultimate one you need to delegate. Provide constructive and positive feedback, plus time to correct anything that may not have worked.

You have to set realistic expectations. A lot of creators (myself included) work with a “do it yourself “ attitude. The process of delegating can become tedious, sometimes rushed, often leading to disappointing outcomes for both parties. If I’m working with a junior team member, ive come to the realisation that my core job is to empower them to succeed. If I want them to be with us for the long term, I need to give clear instructions, set clear and realistic expectations on outcome, time, suggest a few tools, then let them proceed. In short, I need to do everything I can to help them to win.

Building trust is essential when delegating tasks. Start with smaller responsibilities and gradually increase them as your team proves their reliability. This approach helps gauge performance and eases anxiety. Over time, trust grows, making delegation easier and more natural.

Stay involved post-delegation by setting up regular check-ins to monitor progress and offer feedback. This keeps you connected with the workflow and ensures your brand is represented accurately. These interactions also allow you to acknowledge your team's contributions, fostering a positive work environment.

Absolutely, adaptability is key. Delegation is a fluid process that demands constant fine-tuning. Stay responsive to changes in your brand's needs and the evolving landscape of the Creator Economy. Don't hesitate to refine your approach if something isn't yielding the desired results. By remaining agile and open to adjustment, you'll ensure sustained growth and success.

I think it’s worthwhile mentioning humility. As creators, we can get very attached to our work and our way. Hey that’s what I’m know for! We need to be willing to step back at times, step out of our own way. Younger people have new and often better ideas . They know shortcuts, tech social media, and so much more. Let them shine. Find a way to harness others creativity in a way that complements your own. And be willing to disrupt yourself, your models, ways of working. Don’t be too attached to the way you’ve always done things to miss out on some potentially better ways of doing things. Learn to be humble. Learn to let go. Learn to listen

Consider fostering a culture of experimentation and learning within your team. Encourage members to explore new ideas and approaches, even if they involve a degree of risk. Embrace failure as a learning opportunity rather than a setback, and celebrate successes along the way. Additionally, remember the importance of building relationships not only within your team but also with your audience. Engage with your followers authentically, solicit feedback, and involve them in your creative process whenever possible. By nurturing these connections, you'll not only strengthen your brand but also foster a loyal and supportive community.

If you're already a content creator you need to understand one thing... You're already an entrepreneur. There's no way out of that. You're now running a business. And what this means is that you can’t avoid making decisions, if you want the Big Bucks. You won’t have all the information you need, skills, or time either. Hence making the decision to delegate is one of the best things you can do for your business. You just gotta suck it up and make the call. Negating to delegate will suck the wind out of your business' sails big time. Stop fearing!