What do you do if you're a beginner in marketing and want to learn the most important tools?

Find out what the metrics that the people further in your career care the most about moving. There is so much to learn about marketing and even the most senior marketers are constantly educating themselves. But if you get really good at 1 to 3 things that matter at your company or to your supervisors, you'll be invaluable to a team. Start with the most important levers and channels and expand from there

Early in my marketing career, I relied heavily on powers of observation and instincts. In addition, remember that young marketers are usually hired to bring a perspective around the habits and values of younger generations who will soon become your companies core consumer they need to communicate with. Focus on building intuition, aligning values, identifying places and narratives that move people. Always ask yourself first "what makes me excited?"

When I was a beginner in marketing back in 2017, I took the following vital steps: - Speak to alumni professionals as well as professors from your alma mater about the type of marketing in the industry that you are interested - Gage 2-3 areas of marketing that appealed to you, where I highly recommend one of them be data analytics - You can utilize free platforms, such as Mailchimp, Canva, and coursera to get that hands-on experience. For 2024, check out Hootsuite/ Hubspot - Subscribe to marketing newsletters to gain insight about industry trends, such as the Hispanic Executive, Morning Brew, and many more through email & LinkedIn Being a beginner is difficult, but I believe you and your power to shift into marketing! You got this!

Es importante identificar lo que tu producto soluciona para tu audiencia. Identificar las necesidades y problemas de tu audiencia y como tu producto atiende esa necesidad. Una vez definida tu audiencia, debes plantear objetivos medibles, alcanzables y concretos para delinear la estrategia que tu marca deberá seguir para cumplir las metas trazadas. Puedes utilizar varias herramientas para controlar el seguimiento y cumplimiento de los objetivos.

En Marketing las cosas cambian constantemente y eso exige mantenerte actualizado siempre. Grandes empresas como Hubspot, Google Academy, Semrush, entre otras, continuamente investigan el mercado y hacen publicaciones o emiten cursos para actualizar a sus seguidores, por eso te recomiendo seguir sus cuentas y cursos en redes sociales.

Like so many helpful tools (reviews, star ratings, expert blogs, thought leadership people) we use for the rest of our lives, having a network of associates in different areas of what your focus is will help narrow the field of where you need to spend your attention. As online content grew and grew in the past, I couldn’t stay current by looking at everything myself. I then spent my time figuring out who made that their livelihood and started to follow them. I limited that group to a certain number and each brought a unique perspective and expertise to the “general” topic. However, you must know if these people hold damaging biases. I learned that 80% of my time was using this small group to keep me up to speed. 20% was validating them.

Before you begin to use any marketing tools, it’s important to understand the principles and practices. Key areas include: 1. Target audience: learn how to identify your ideal customer and develop a customer persona. 2. Content: look at different types of content in a range of formats and understand what makes good content. 3. Marketing channel: learn about the different marketing channels and how they can be used. 4. Copywriting: learn how to craft different types of copy for different mediums and audiences. 5. Metrics: get up to speed with a range of metrics as well as setting and tracking them. 6. Marketing funnel: learn how to develop and manage a marketing funnel.

Considero que una manera de usar un excelente recurso es los que ofrece la academia de SEMrush, ya que sus cursos son online gratuitos y certificados por expertos en marketing, que cubren una variedad de temas como SEO, marketing de contenidos y herramientas de marketing. Estos cursos son una excelente manera de adquirir conocimientos prácticos y estrategias certificadas en marketing digital

Familiarize yourself with fundamental concepts such as the marketing mix, value proposition, customer journey, branding, positioning, segmentation, targeting, and differentiation. You can learn these concepts through resources like books, courses, podcasts, blogs, videos, or mentorship.

Los canales de marketing que selecciones deben estar alineados a tus objetivos y audiencia, donde esta tu audiencia es donde debes estar. Considera tus recursos para mantener actualizados tus canales y realizar campa?as y transmitir contenidos de valor de forma eficaz. En mercados B2B generalmente se consideran opciones como email marketing, redes sociales, SEO - SEM y Página Web, webinars, blog, eventos. En mercados B2C se pueden aprovechar de mejor manera redes sociales, influencers, UGC creators, SEO, videos, entre otros.

Choose the most suitable marketing channels based on your goals and audience to communicate your message and deliver value effectively. Options include email, social media, content, SEO, SEM, video, influencer, referral, PR, events, and more. Focus on channels aligning with your objectives, budget, and skills, rather than attempting all. Learn how to create, distribute, and measure marketing campaigns for each selected channel.

Determine your channels based on where your audience is but also the resource you have. You probably won't be able to absolutely nail every social channel at once, for example, if you're a one person team. Focus your efforts on doing a few things well, rather than everything averagely.

Identifying your target consumer will unlock all of this information. This process can become overwhelming since many marketers throw around a bunch of acronyms, platform names and pieces that may be way too tactical at this stage of the process. By identify your target consumer, you will easily see where they spend time, how they spend time, what their values are, how they seek new information and what moves them. Connect those dots and your marketing channels and overall mix will clear. Remember, good marketing is how all aspects of a journey come together to tell a complete story, foster an authentic experience to create connection to serve and inspire.

You're your most important channel, the rest are the media to use as the funnel for your service / product. If you've got a small startup, focus, use just the tools you can manage, and even when you're in the "big leagues" don't forget that teaching.

Great suggestions from everyone contributing to the question. I’d add… work on your analytical skills. Make them feel/look like they are second nature for you. You will not go too far if you do not have control of your numbers.

Absolutely agree. A newbie marketer's first stop should be the CFO or someone in FP&A to see and gain an understanding of the business' P&L. And the second stop is to understand from the head of marketing where marketing fits on that P&L -- how does marketing in your company create value? Are you supposed to drive topline sales? Transactions? Average spend? (sorry -- that's the retailer in me) or Clicks or Calls/Contacts? Whatever it is understand it. Then, spend time in your stores or in your fulfillment centers or in the call center. Wherever your customers touch the business. Good luck!

Get really good at identifying value propositions. This isn't the same as product/service features - it's about the 'why should anyone care about this?'. "ABS brakes" is a feature; "Keep your family safe" is value. Master storytelling. Get a good agency/team to bring your stories to life. Create robust marketing plans for inbound and outbound marketing. 20% planning, 80% execution. Invest in good tools that support your plan. There are a ton of amazing ones out there, from creative tools to automation tools. Last: live and breathe data and analysis. Learn and move on.

Never forget that marketing is the overall direction and story that leverages these tools. Marketer should have a base level understanding of each of these tools and how they can be leveraged to tell the story and create connection. There are specialists who know the details of each modality that should be able to communicate the best ways to use the tool to have the impact you desire based on the story you want to tell. Having a mindset like this will allow for you to show you use resources and leverage team members to drive success between cross-functional partners to tell a unified story. This is the art of marketing and steps to show how you can quickly grow and manage larger, more complex projects.

Las herramientas de automatización ayudan mucho a gestionar eficientemente las campa?as de marketing, hay diferentes herramientas para diferentes procesos. Hoy en día muchas de ellas se han combinado con IA - Inteligencia artificial- y han potenciado el trabajo del área de marketing. Es importante conocer herramientas como: Doppler, Canva, CapCut, Hubsopt, Semrush, Answer The Public, Salesforce, para la gestión y control de las acciones de MKT.

El Growth Marketing se enfoca en experimentar constantemente con diferentes tácticas, canales y mensajes para identificar qué estrategias generan el mayor impacto en el crecimiento del negocio. Las pruebas y experimentos en marketing permiten optimizar continuamente las campa?as, mejorar el rendimiento y adaptarse rápidamente a los cambios en el mercado y el comportamiento del consumidor, lo que se traduce en un aumento significativo de la efectividad y la rentabilidad de las estrategias de marketing.

Don't be afraid to reach out to other marketers to see if you can help eachother! I'd started in a new role and was disappointed that an ad campaign I'd run didn't yield the results I was expecting. I noticed another brand had placed an advert alongside ours, so I reached out to the brand's marketing manager on LinkedIn. I explained I'd seen their advert next to mine, and did they want to share notes on the results? We met for coffee and talked through all the campaigns we'd been working on; what performed well, what didn't, useful tools, swapped contact names at agencies - sharing knowledge unique to our time and place that you simply can't find online. We continued to met regularly after that and I'd highly recommend trying it out.

Practice is key to mastering marketing. Experiment with various ideas, strategies, and tactics to understand what resonates with your audience. Collect and analyze feedback from your audience, customers, peers, and mentors to refine your skills and identify opportunities. Utilize surveys, reviews, comments, testimonials, and case studies to gather valuable insights for continuous improvement.

Feedback is everything. Marketing is not a one way relationship. Successful companies create constructive conversations with their fans. They make them feel understood and supported. If you don't put the time to listen to your customers one by one you won't be able to see the whole picture. Think outside the box, stand out, make them understand you really care and they'll show you the way to make your brand succeed

I can see too much times the word "feedback". I don't want to say feedback is useless, but sometimes there's a long road to face the real feedback. A closer friend, a trusty colleague, customers will be there at some point, but avoid desperation in the feedback department, to save time and keep stress aside.

I’ve found G2 very helpful in this regard. It’s like the Yelp for SaaS. But if you really want to learn tools, try to get hands on experience. Demos. Trials. If you’re just starting out, being entrepreneurial minded is key. Have a side hustle going. Start an affiliate site. Use the tools for something practical and create your own opportunity for experience.

Follow news, insights, and tips from industry-leading experts, influencers, and brands to stay informed about the latest trends, best practices, and innovations in marketing. Join relevant communities, networks, and groups to exchange ideas and experiences with other marketers. Platforms like Medium, LinkedIn, Twitter, Facebook, Reddit, and others are excellent sources for finding these resources.

Stay topical: Keep one ear to the ground and to gauge what's happening in the market. What's big in the industry you're working in? Is it CX, is it streaming behaviour, is it AI? Get the download on what are the top providers for these from G2 for example, and get involved with their tools (if you have the luxury of access), their newsletters, their blogs, their best practice. They are top because they are thought leaders, and so you learn from the gold standard. And then you deviate from that the top players and you learn to distinguish what's great information and what's old news.

I agree. I stay up-to-date with the latest marketing trends utilizing resources like Ad Age, HubSpot, Neil Patel. But I’m also seek expert guidance by following the social media accounts of some of my favorite content creators. Listen to marketing podcasts such as "Marketing Over Coffee" or "Marketing School", those are great. Join marketing groups on social media platforms like LinkedIn or Facebook to network and learn from professionals. Take online courses or webinars on platforms like LinkedIn Learning.

To read and research, constantly, that's the key. And don't keep open your eyes only locally, eyes wide open, nationally, internationally, always hungry for that knowledge. And don't you forget, "marketing" is and advertising tool, it would be simply wonderful if you understand advertising as a powerful force of nature.

These days, the world of marketing means talk about various areas, tools, systems, and processes. As someone new to marketing, it can feel overwhelming. But don't fret! I'd recommend starting with a topic that piques your interest, for example, digital marketing. This involves tasks like managing social media, creating online content, mastering SEO, and monitoring performance metrics. By concentrating on one aspect at a time, you can grasp it thoroughly before tackling the next. Think of it like building blocks – start with one, then gradually expand your skills. Remember to start with what you feel passionate about and what comes easy to you.

Again, sometimes the simplest answer is the most obvious. If you're a beginner, then by definition you don't know what the most important tools to learn really are. So..., how do you find out? You ask questions! Go to the practitioners who are already working in the area of marketing you're interested in and ask them what tools they use most often, what tools are required for different things, and what tools you need to learn about. You can also ask if you can assist them or watch and take notes on how the tools are used in real-world situations. Then take courses, download free versions of the tools, or begin using them in small projects to help you gain expertise in them Following this process saves you from wasting time.

I think 'Mentorship and Guidance' also have a vital role in this : Seeking mentorship from experienced professionals in the field. Learning from their insights and experiences can accelerate your growth and provide valuable guidance as you navigate your marketing journey.

When delving into marketing, remember that consistency is crucial. Consistently delivering valuable content and engaging with your audience builds trust and credibility over time. Additionally, prioritize building relationships with your audience rather than solely focusing on selling. Authentic connections lead to loyal customers who advocate for your brand. Finally, don't underestimate the power of data. Regularly analyze metrics to understand what's working and needs improvement, allowing you to refine your strategies for better results.