登录查看更多内容

What do you do if your value proposition isn't capturing the attention of potential customers?

由人工智能和领英社区提供技术支持

When your value proposition isn't resonating with potential customers, it's a clear sign that something needs to change. Your value proposition is the core of your marketing message, the promise you make to your customers that differentiates you from your competitors. It's crucial for it to be clear, compelling, and to resonate with the needs and wants of your target audience. If it's not capturing attention, it's time to take a step back and reevaluate. This might involve revisiting your market research, tweaking your message, or even overhauling your product or service offerings.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

Marcello Carlos Portela Bonino

Marketing & Strategy Planning Management

1 Assess Feedback

Gather feedback from your target audience to understand why your value proposition may not be striking a chord. This involves engaging directly with potential customers through surveys, interviews, and feedback sessions. Listen carefully to their pain points and preferences. This insight is invaluable; it can highlight aspects of your proposition that may be confusing, unappealing, or simply irrelevant. Use this feedback to refine your messaging to better align with what your customers truly value.

添加您的观点

Jeana Giordano

Former Global Director of Marketing Communications at ReloQuest Inc. B2B, SaaS, Award-winning published writer, content marketing strategist, PR, Jeanawrites.com. A self-motivated business communications professional.
举报内容
If your value proposition isn't resonating, clarify your message to highlight benefits over features. Understand your audience deeply and differentiate your offering clearly. Craft compelling messaging that speaks directly to your audience. showcase benefits rather than just its features. How does it solve your customers' problems or improve their lives? Make these benefits prominent in your value proposition. Differentiate Yourself: Clearly articulate what sets your offering apart from competitors. Whether it's unique features, superior quality, better pricing, or exceptional customer service, highlight what makes your product or service unique. Monitor your metrics closely and adjust them to capture attention effectively.

已翻译

赞
Mai Gamal Abdou

Marketing Manager | Google Mentor | Trainer | E-commerce Advisor (World Bank) | ex Intel
举报内容
Feedback from current customers, and new customers perspective, and potential customers demographics and psychographics are so important and so critical

已翻译

赞

2 Refine Messaging

Once you have feedback, it's time to refine your messaging. This means looking at the language you use and how you communicate your value proposition. Are you using jargon that's alienating potential customers? Is your message too complex or too vague? Simplify your language and make sure it speaks directly to the benefits that resonate with your audience. A clear, concise, and compelling message is more likely to grab attention and stick in the memory of potential customers.

添加您的观点

Karina Méndez Alonzo

Coordinadora de Comunicación Interna | Especialista en Dise?o Gráfico y Endomarketing | Impulso la Cultura Organizacional y la Comunicación Corporativa
举报内容
Algunas ideas para clarificar los mensajes: - Simplifica el lenguaje sin jergas o tecnicismos y considera el nivel de conocimiento de tu audiencia. - Enfócate en los beneficios, que tu mensaje responda a la pregunta de los colaboradores, "?Qué hay para mí?" - Valora la claridad, sé breve y directo. Frases y párrafos cortos. - Elige el canal de comunicación correcto para cada tipo de mensaje. - Pide retroalimentación, te ayudará a mejorar.

已翻译

赞

3 Update Offerings

Sometimes, the issue may lie deeper than just communication—it could be that your offerings don't quite match what the market needs or wants. If this is the case, consider reevaluating your products or services. This doesn't necessarily mean a complete overhaul; sometimes, even small tweaks can make a significant difference. Ensure that what you offer solves a real problem or fulfills a desire for your target audience. This alignment is key to making your value proposition more attractive.

添加您的观点

4 Test Variations

Don't be afraid to experiment with different versions of your value proposition. A/B testing can be an effective way to find out what works best. Create multiple variations of your messaging and test them with different segments of your audience. Monitor which version yields better engagement or conversion rates. Remember, the goal is to find the sweet spot where your value proposition resonates the most with potential customers.

添加您的观点

5 Leverage Stories

Humans are naturally drawn to stories because they can evoke emotions and make messages more relatable. Incorporate storytelling into your value proposition. Share success stories, customer testimonials, or scenarios that illustrate the benefits of your offerings. A narrative that demonstrates how your product or service has helped others can be a powerful way to capture attention and make your value proposition more memorable.

添加您的观点

Angie de la Vega

Consultora en Comunicación y Gestión de Crisis, Speaker Coach, Past President Club Rotario CDMX, Catedrática UP, Máster en Psicopedagogía, Doctorante en Comunicación, Conferencista
举报内容
Una fórmula que está dando buenos resultados es contar las historias desde la propia voz de los clientes, es decir, que la historia sea contada a partir de la experiencia del usuario, contada por ellos mismos. Las marcas que le han dado voz a los usuarios han logrado impactar porque sus testimonios son más espontáneos y creíbles, ese efecto es muy difícil de lograr usando solamente la voz de la marca.

已翻译

赞

6 Stay Agile

In the fast-paced world of business, staying agile is crucial. If your value proposition isn't working, be ready to adapt quickly. Keep abreast of market trends, customer preferences, and competitive movements. Being flexible and willing to pivot your strategy will help ensure that your value proposition remains relevant and appealing to potential customers over time. Remember, internal communications play a vital role in ensuring that everyone in your organization understands any changes and can effectively convey them to the outside world.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Marcello Carlos Portela Bonino

Marketing & Strategy Planning Management
举报内容
Rever a segmenta??o dos clientes e o posicionamento da oferta. Entender o que qualifica e o que ganha o pedido nesses clientes... :-)

已翻译

赞
Ahmed Ali Alzahrani,

Security Manager @ Confidential | MBA, Security & Risk Management
举报内容
If your value proposition is not capturing the attention of potential customers, there are several steps you can take to address the issue: 1. Review and refine your value proposition: 2. Understand your target audience: 3. Conduct market research: 4. Differentiate yourself from competitors: 5. Experiment with messaging and positioning: 6. Enhance your communication channels: 7. Seek customer feedback: Remember, effectively communicating your value proposition is an iterative process. Be open to experimentation, feedback, and continuous improvement as you refine your approach to capture the attention of potential customers.

已翻译

赞

Internal Communications

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What do you do if your value proposition isn't capturing the attention of potential customers?

1

2

3

4

5

6

7

1 Assess Feedback

2 Refine Messaging

3 Update Offerings

4 Test Variations

5 Leverage Stories

6 Stay Agile

7 Here’s what else to consider

Internal Communications

给文章评分

感谢您的反馈

更多Internal Communications相关文章

更多相关阅读内容

What do you do if your value proposition isn't capturing the attention of potential customers?

1

2

3

4

5

6

7

1 Assess Feedback

2 Refine Messaging

3 Update Offerings

4 Test Variations

5 Leverage Stories

6 Stay Agile

7 Here’s what else to consider

Internal Communications

给文章评分

感谢您的反馈

查看其他技能