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Last updated on 2024年7月6日

What do you do if your value as an Account Manager is not being recognized?

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Feeling undervalued as an Account Manager can be disheartening, especially when you're pouring your heart into your work. It's a role that requires a delicate balance of skills—maintaining client relationships, understanding client needs, and driving business growth. If your efforts are going unnoticed, it's crucial to take proactive steps to ensure your contributions are recognized. Here's what you can do to showcase your value and ensure your hard work doesn't fly under the radar.

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Priscila Ferreira

Netweaver | Expert em Vendas Humanizadas l Master Trainner l Business Coach l Treinamento de Vendas Corporativo l…

1 Assess Value

Begin by taking a step back to objectively evaluate your own performance. Have you been meeting your targets? Are your clients satisfied? Sometimes, the issue might be a mismatch between your perception of value and the metrics your company values. Ensure you understand the key performance indicators (KPIs) for your role and align your efforts with them. If there's a discrepancy, it's an opportunity for you to adjust your strategy or clarify how your work contributes to the broader goals of the company.

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Priscila Ferreira

Netweaver | Expert em Vendas Humanizadas l Master Trainner l Business Coach l Treinamento de Vendas Corporativo l Mentora l Palestrante?l?Te?ajudo a desenvolver Times com Foco no Resultado.
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Avalia??o interna ou externa, usando análise SWOT e ouvindo os envolvidos, pode ajudar a trazer clareza para a situa??o e a cria??o de um plano de a??o para mudar esse cenário.

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Saqib Nasir

Business Unit Head
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Always go back to the basics. The key is to identify the shortcomings while ensuring the basics are done right. If you're able to deduce yourself and your own value, branding it wouldn't be ever so hard.

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Carol Simbaliya
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1. Start by documenting my achievements and the impact I've made on the company or clients. 2. Communicate this information effectively to my supervisors or managers, highlighting specific examples of how my work has benefited the organization. 3. Seek feedback on areas where I can improve and take steps to address any shortcomings. 4. Building strong relationships with clients and colleagues.

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2 Speak Up

Communication is key in any relationship, and that includes the one with your employer. If you feel your value isn't being recognized, schedule a meeting with your supervisor to discuss your concerns. Approach the conversation with a positive mindset, focusing on your desire to contribute effectively rather than on the lack of recognition. Be prepared to present specific examples of your achievements and how they align with the company's objectives.

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3 Expand Skills

In the rapidly evolving world of account management, staying ahead means continuously improving your skill set. If you're feeling undervalued, it might be time to acquire new skills or certifications that can make you more indispensable. This not only enhances your performance but also demonstrates a commitment to your role and the company's success. It's a tangible way to show that you're invested in growing alongside the business.

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4 Network Internally

Sometimes, being valued is about visibility. Take the initiative to network within your company. Attend internal events, volunteer for cross-departmental projects, or join committees. These activities can increase your visibility and help you build relationships with key stakeholders who might not be aware of your contributions. As you expand your internal network, you increase the number of advocates for your work.

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5 Document Success

Keep a record of your successes and contributions. Whether it's positive feedback from a client or a successful project completion, having a documented track record can be invaluable during performance evaluations or discussions about recognition. This documentation serves as concrete evidence of your value to the company and can help you make a stronger case for yourself.

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6 Seek Feedback

Finally, seek out feedback regularly—not just from your superiors but also from clients and colleagues. This feedback can provide insights into areas where you excel and areas for improvement. It also shows that you're open to growth and dedicated to providing top-notch service. Use this feedback to refine your approach and ensure that your value is both clear and undeniable.

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Florian Fuchs

Technology meets Business | IT for innovators.
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Der Prozess des Feedback-Einholens selbst sendet ein starkes Signal an Ihr Umfeld. Es zeigt, dass Sie proaktiv und bereit sind, zu reflektieren und sich zu verbessern. Insbesondere das Einholen von Kundenfeedback kann die Beziehung st?rken. Es zeigt, dass Sie ihre Meinung sch?tzen und bereit sind, Ihre Dienstleistungen an die Bedürfnisse Ihrer Kunden anzupassen. Dies wird langfristig die Kundenzufriedenheit erh?hen und Ihre Position als vertrauenswürdiger Account Manager festigen.

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Imara Corrales Alzuate

Enfocada en el 360 de los negocios, especialmente en ventas, servicio el cliente, marketing y procesos.
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Creo que obtener la retroalimentación es fundamental en este caso. Tener una visión y objetivos claros de lo que se espera de tus funciones como Account Manager te permitirá enfocar esfuerzos en proyectos y tareas que le den visibilidad a tu gestión y te permitan ser reconocido como una pieza clave del equipo.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Martin Chan, CLMP?

Global Marketing Leader | Global Account Leader | Customer Engagement Strategy | Connecting Brands to Technology and Marketing Services to grow CLTV throughout the Customer Lifecycle @ Mastercard.
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This varies across cultures. In some cultures, standing out involves self-promotion, while in others, people tend to downplay their achievements. For me, it's important to understand your own inner purpose, values, and brand. Find ways to add value in your own unique way and embrace it. Seeking feedback from colleagues and supervisors can be beneficial in understanding how to better communicate your contributions. Sometimes, making small adjustments in how you present your achievements can make a significant difference in gaining recognition. Ultimately, you will know within yourself whether you are doing well or not. If your efforts are not recognized, then you need to question if you're the right environment to showcase your value.

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What do you do if your value as an Account Manager is not being recognized?

1

2

3

4

5

6

7

1 Assess Value

2 Speak Up

3 Expand Skills

4 Network Internally

5 Document Success

6 Seek Feedback

7 Here’s what else to consider

Account Management

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What do you do if your value as an Account Manager is not being recognized?

1

2

3

4

5

6

7

1 Assess Value

2 Speak Up

3 Expand Skills

4 Network Internally

5 Document Success

6 Seek Feedback

7 Here’s what else to consider

Account Management

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