What do you do if your team's vision statement is not inspiring?

As a leader, if I find that our vision isn't igniting people, the first thing I do is take a step back to evaluate where we're at and how we got here. Is the vision still relevant? Have our goals evolved? I'll talk to team members to understand their perspective before making any changes. Sometimes a vision loses its luster over time and just needs refreshing by getting back to the core purpose. Other times, the market or our capabilities have changed, requiring us to rethink our direction. Whatever the case, assessment helps ensure we don't wrongly blame the vision itself.

" Vision Statement " itself is self explanatory. It has to have a clear " Vision " stating what future is to be. The biggest contributor to achieve the " Vision Statement " would be the people working towards turning a " Vision Statement " from a mere vision to a reality, hence there involvement in defining one would imply whether it achieves what it aspires the team to achieve or not. The Organisation has to align its team while defining a " Vision Statement " to bring a change it soughts to bring and to do that the involvement of the " Team " becomes necessary. If the Team is clear about the vision portrayed and the aspects required to realise the same then there is no turning back.

Encourage open communication within the team to understand their aspirations and values. Utilize your extensive experience to facilitate discussions that align the team's goals with individual aspirations. Apply principles of Design Thinking to collaboratively create a vision that resonates with everyone.

When coaching teams in this space I always get curious with them about the vision they have created or have yet to create as some have not seen the value in crafting their vision statements. Work alongside the members of your team to build a vision that is inspirational and serves as a roadmap to the future. Then share it with friends, family members, and clients to see how it resonates and does it connect emotionally with them? Building a vision is an essential foundational piece for any team so make sure to spend the time crafting one with meaning that serves as your North Star but also share it consistently with others to see how it resonates. Review consistently to see if you are on or off track so that you can regain clarity.

Consider incorporating elements of behavioral science and neuro-linguistic programming to ensure that the vision is communicated effectively and resonates with the team members on a personal level. Remember, a compelling vision not only motivates but also fosters a sense of purpose. Emphasize the importance of collective success and how each team member contributes to the larger picture.