What do you do if your team is struggling to regroup after a failed lead generation effort?

It's a learning experience, but you must learn from it to avoid repeating mistakes. First off, who says it's a failure - you, the client, or everyone? This is crucial info. What specifically failed? No leads, insufficient leads, or poor quality leads? Who assesses lead quality and how? What's the follow-up process? How long has the campaign run? What were the expectations? Many questions need answering. To regroup and plan next steps, you must pinpoint where things went wrong. Alignment among stakeholders and the client is vital. Once you truly grasp the problems, you can move forward with a plan to improve and create successful campaigns.

Often things go wrong when quantity gets put above quality. All efforts should start with clearly defining WHO is the target and WHAT is the benefit to the target. When it’s clear, then the lead gen methods and qualification processes get much narrower and the comms become much clearer.

To recover effectively from setbacks in lead generation, embrace a learning-focused approach. Begin by conducting a detailed analysis of the campaign's performance metrics. Assess whether the target audience was accurately defined and if the messaging effectively resonated with them. Foster open discussions within your team to gather diverse perspectives and insights. By viewing failures as opportunities for growth and adaptation, you can refine your strategies and enhance future campaign outcomes.

Failure is inevitable. When you fall short of a goal there are a number of reasons why things went wrong. Keep track of the metrics you can control. Emails sent, angles tested, number of leads. After you are certain that you did enough numbers, look into why that campaign didn’t resonate. Maybe it was the position of the offer, the type of decision makers you had in your list, or the current state of demand in the market. There isn’t always a clear answer. But what is clear is that when you do fail, you create another campaign as soon as you can with the appropriate metrics and testing variables to move forward. ??

If my team is struggling to regroup after a failed lead generation effort, I would first conduct a thorough analysis to understand what went wrong. This involves reviewing our strategy, tactics, and execution to identify gaps or areas for improvement. Next, I would openly discuss the findings with the team, encouraging everyone to share their perspectives and insights. It's crucial to foster a supportive environment where team members feel comfortable discussing challenges and brainstorming solutions together. Additionally, I would emphasize the importance of learning from mistakes and adapting our approach based on the lessons learned, aiming to regain momentum and refocus our efforts effectively.

Reassess Goals Reevaluate your lead generation goals to ensure they are realistic and achievable. Adjust your targets based on the lessons learned from the failure. Align your goals with the overall business objectives.

If possible, collect feedback from your audience, team members, and other stakeholders. Understanding their perspectives can provide valuable insights into what might have gone wrong and how to address it.

Always have small tests so that you can measure your progress towards your goals. You can have a big goal, but you should have small goals along the way. A plane going from point A to point B is in the wrong course 95% of the time, but it's always pivoting to point towards the actual destination.

Yes, the major issue with lead generation is that we expect toooo much. Setting realistic goals and knowing what is the target audience for leads helps a lot in the effectiveness of our campaigns.

Reassessing your goals after a set back is crucial to getting back on track. It’s an opportunity to reflect on your set goals and align them accordingly

Train Team Identify skill gaps and provide targeted training to address them. Offer workshops, courses, or coaching to improve team capabilities. Encourage team members to stay updated with the latest industry trends and best practices.

During my tenure as a telemarketing lead generator for an insurance company, I gained valuable insights: Control the call: Maintain calmness, confidence, and adept objection handling. Mirror energy: Adapt to the other person's enthusiasm to foster engagement. Numbers matter: Success correlates with effort—more calls lead to more results. Seek guidance: Asking for help early accelerates learning and effectiveness. Persevere: Stay motivated despite rejection, as persistence often pays off. Goal setting: Establish hourly targets to drive productivity, aiming for consistency.

Training is an ultimate skill.Team members should be trained to acquire the necessary skills to enable them generate lead effectively by employing suitable tools and techniques.It is a great attempt since it can contribute to ROI

Who trains the team is the big question. You have sales, marketing and back office involved with a campaign. Each group has to know what to do, when to do it and what we are tracking to assess effectiveness. Training is critical for all parties. Without it, you are guessing at do they know what to do and when to do it. Normally in my experience we think we know what to do but usually don’t.

When you have realized the issue and set a realistic goal, then make an effort with your team and develop a strategy which is going to get you best results.

Innovate Tactically Encourage creative thinking and brainstorming for new strategies. Experiment with different approaches and tactics to find what works best. Leverage technology and tools to enhance your lead generation efforts.

Be prepared to pivot and make changes quickly if you notice that certain elements of your campaign are not working. Being agile allows you to respond to issues in real-time and improve your chances of success.

Innovation sparks success! Encouraging your team to think creatively and try new approaches can lead to breakthrough in lead generation. Experiment with new tactics, channels and platforms

An example I have is the recent HR networking event where 400+ HR grads participated. I represented a HR specialisation program for Final year MBA HR grads. My team had to work hard preparing creatives, building lead capturing ideas like Lucky draw, discount coupons. We had a branded stall setup at the venue. We gave a presentation at the event. Though we could not collect many applications that day. The whole team was disappointed and felt the failure. What we did to bring us back to phase? Each of us were made to share the experience we gained campaigning and listed each application winning moment. We asked to encouraged each other with one instances others performed well. My team got ready for the next event and we did well.

This is a good section. The one thing that’s certain in all companies is we have to do lead generation. And at times it’s going to get tough. Coming back to the process, the model and the data then allows you to build resilience. We cannot run away from failure, it will happen, but it’s important to know why!! From here the resilience comes from stakeholder engagement. The team need to pull together, a session on what worked and what did not needs to happen and then get everyone involved in the decision on next steps. Tell them what to do and it likely will fail again.

Foster Resilience Create a supportive environment where team members feel safe to discuss failures. Encourage a growth mindset, emphasizing that setbacks are part of the learning process. Recognize and celebrate small wins to boost team morale.

It's crucial not to take rejection personally when working in lead generation. Instead, view each rejection as an opportunity to refine your approach and improve your skills. Testing different scripts and objection handling techniques allows you to adapt and find what resonates best with your prospects. Practice is key to staying motivated despite setbacks. By consistently honing your communication skills and resilience, you build the confidence needed to navigate objections effectively. Remember, each call is a chance to learn and grow, making persistence and self-motivation essential traits for success in lead generation.

Lead gen is evolving all the time. Whether ur model is through LinkedIn, events, networking or any other methods we need to be open to them. As an example LinkedIn has changed profoundly in the last six months. It’s working really well when you connect with the right people, you create content that’s relevant to them, you tag and interact with your audience. LinkedIn AI. Is working out what you are doing and putting your content in front of the right people.

Plan Next Steps Develop a clear action plan with specific steps to move forward. Assign responsibilities and set deadlines to ensure accountability. Monitor progress regularly and adjust the plan as needed.

Lead gen is tough. Listen to people that are doing it. Do not get suckered into a good story. You need to see data and examples and the correlate them with your business and how you sell. We run bd for over 30 companies and not one of them has the same model. The other area that’s super important is the relationship between marketing, sales and senior management. Without a tight relationship and collaboration bd will not work well.

Actually I disagree on failure term and prefer to replace with "didn't achieve its goal". Lead Generation requires knowing your business strategy and it's targeted clients, build a foundation of relevant connections and most importantly personalize the approach according to your clients portfolio.

I like to follow Alex Hormozi in lead gen. His book 100m leads is probably the best I've read in this area. Lead gen is changing every day so trying to listen to podcasts, read books, and stay on top of trends is key

A portion of your marketing efforts should always be earmarked to try new things. With that, you will inevitably have failures. This is a healthy part of an evolving strategy. Test, learn, iterate, rinse, repeat. As long as you are learning from the failures and using that to improve, then it is not really a failure it is just the next step towards growth.

Lead by example and maintain a positive attitude. Show your team that setbacks are a natural part of the process and that perseverance and resilience are key to overcoming challenges. Your attitude can greatly influence the team's morale and determination.