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Last updated on 2024年11月19日

What do you do if your team is struggling to keep up with the changing gaming industry?

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Keeping pace with the dynamic gaming industry can be a formidable challenge for any team. As consumer preferences shift and technology evolves, staying relevant and competitive requires agility and a forward-thinking approach. If your team is struggling to keep up, it's crucial to address the issue head-on and implement strategies to foster adaptability and innovation.

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Urooj I.

Growth & Partnerships Manager at Playdew I IGDA Pakistan I Women in Games Ambassador I Partnerships & Business…
Japneet Singh Sethi

CMO - Sportsbooks & Casinos

1 Assess Reality

When your team is falling behind, the first step is to conduct a thorough assessment of your current situation. Analyze your team's skill sets, workflows, and the tools at your disposal. Understanding where your gaps and bottlenecks are is essential for formulating a plan to move forward. Consider the market trends and how your projects align with what gamers are currently seeking. This initial diagnosis will provide a clear picture of the challenges you face and set the stage for your next moves.

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2 Encourage Learning

The gaming industry thrives on innovation, which means continuous learning is non-negotiable. Encourage your team to stay updated with the latest technologies, design trends, and market demands. This could mean providing access to online courses, organizing workshops, or attending industry conferences. By fostering a culture of learning and curiosity, your team will be better equipped to bring fresh ideas to the table and keep up with the industry's rapid pace.

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3 Agile Approach

Adopting an agile approach to project management can be transformative for teams struggling to keep up. Agile methodologies emphasize flexibility, collaboration, and iterative progress, allowing teams to respond quickly to changes. Transitioning to an agile framework might involve restructuring how tasks are assigned and executed, promoting a more dynamic and responsive work environment. This shift can help your team adapt to new trends and technologies more efficiently.

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4 Diverse Talent

Diversifying your team's skill set can significantly enhance its ability to adapt to the gaming industry's changes. Look for opportunities to bring in fresh talent with different perspectives and capabilities. This might mean hiring new team members with specialized skills or cross-training existing staff. A diverse team is more likely to generate innovative solutions and anticipate different angles of the evolving market.

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5 Collaborate Widely

Collaboration extends beyond the confines of your immediate team. Networking with other professionals in the gaming industry can provide valuable insights and opportunities for partnership. This could involve joining online communities, participating in game jams, or collaborating with other studios. By broadening your collaborative horizons, you can tap into a wider pool of knowledge and creativity, which can be instrumental in overcoming industry challenges.

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Max Harvey Daniels

Account Director and games industry fanatic
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Any sector - least of all the games industry - is a lot for any individual to know comprehensively. Pool your knowledge, find your own areas of interest or expertise and share widely. Some may be interested in how cloud gaming is evolving, others on the latest in the indie scene. Accepting that no single person can know everything and encouraging cross-pollination will help the entire team to succeed.

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6 Embrace Change

Ultimately, embracing change is vital for survival in the gaming industry. Encourage your team to view change not as an obstacle but as an opportunity for growth and innovation. This mindset shift can lead to a more proactive approach to industry trends and technological advancements. By cultivating resilience and a positive attitude towards change, your team can transform struggles into stepping stones for success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Urooj I.

Growth & Partnerships Manager at Playdew I IGDA Pakistan I Women in Games Ambassador I Partnerships & Business development l Games Marketing | Digital strategist I Insights analyst I ASO expert | PR | PPC Specialist
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To navigate the fast-paced gaming industry, it's crucial for teams to prioritize continuous learning, networking, and market research. By staying updated on industry trends and player preferences, teams can make informed decisions about game development and strategy. Adapt quickly to changes, while fostering a culture of experimentation encourages innovation. Collaboration across disciplines and regular feedback loops with players and stakeholders help ensure that games meet expectations and remain relevant in the market. Cultivating adaptability and resilience allows teams to embrace change as an opportunity for growth, positioning them for success.

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Japneet Singh Sethi

CMO - Sportsbooks & Casinos
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It's no rocket science honestly! I always suggest everyone to start their day by spending at-least 5-10 minutes reading industry news articles. If you're up-to-date with what's happening within the industry, 70% of your job is done. Additionally, it's always good to send your champion teammates to conferences to help them get global exposure so they can share their knowledge with their team back in the office. This is a very practical approach and most of the brands I know do this already.

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What do you do if your team is struggling to keep up with the changing gaming industry?

1

2

3

4

5

6

7

1 Assess Reality

2 Encourage Learning

3 Agile Approach

4 Diverse Talent

5 Collaborate Widely

6 Embrace Change

7 Here’s what else to consider

Gaming Industry

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What do you do if your team is struggling to keep up with the changing gaming industry?

1

2

3

4

5

6

7

1 Assess Reality

2 Encourage Learning

3 Agile Approach

4 Diverse Talent

5 Collaborate Widely

6 Embrace Change

7 Here’s what else to consider

Gaming Industry

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