What do you do if your team is resistant to embracing innovation and creativity?
When your team is resistant to innovation and creativity, it can be a real roadblock in brand development. It's crucial to understand that change can be daunting, and the reluctance often stems from fear of the unknown. To foster a culture where new ideas flourish, you must first address the underlying concerns and create an environment that encourages risk-taking. By showing empathy and providing the right support, you can turn resistance into enthusiasm, driving your brand forward.