What do you do if your team is not aligned with your vision and mission?

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When you're steering a team towards a social impact vision, alignment is crucial. Imagine your mission as the North Star, guiding your team's journey. If your team isn't on the same page, you might find yourselves drifting off course, which can hinder your progress and dilute your impact. It's like rowing a boat where everyone paddles in different directions; you end up going nowhere fast. The key to realigning your team starts with understanding the root of the misalignment and then taking strategic steps to get everyone back on track with your mission.

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Foster structured dialogue:

Encouraging a culture of open, structured dialogue helps uncover the root causes of misalignment and builds a shared understanding. This approach can realign your team with the vision and mission.
Embrace the 5 Whys:

When team alignment drifts, ask "why" repeatedly to dig deeper into issues. This method can reveal underlying problems affecting belief in the vision, guiding you to address them effectively and regain focus.

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Melissa Menke

Urban Health Founder | Social Investor…
Hugh Ward

Consultant

1 Identify Gaps

Start by diagnosing the disconnect between your vision and your team's actions. This involves open communication and feedback to pinpoint where the gaps lie. It could be a lack of understanding, different priorities, or even personal values that don't align with the organizational mission. Once you've identified these gaps, you can start to address them directly, ensuring that everyone understands not only what the goals are but also why they matter.

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2 Foster Dialogue

Encouraging open dialogue is essential for alignment. Create a safe space where team members can express their thoughts, concerns, and suggestions without fear of repercussions. This exchange of ideas can lead to a deeper understanding of the vision and mission, and how each team member's role contributes to these objectives. By fostering a culture of transparency and open communication, you can build trust and commitment to the shared goals.

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Melissa Menke

Urban Health Founder | Social Investor | Writer and Facilitator
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It’s almost impossible to over communicate. If the organization’s vision no longer resonates with the team, I’d wager the issue isn’t with the vision statement itself. Does the team feel that the organization lives its values? Is their work moving the mission forward recognized and celebrated? An open dialogue will help leaders see where the organization needs some change.

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Hugh Ward

Consultant
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I would ask the question why a few times: Why do I think people have lost belief in the vision that they seemed to have believed in before? Why have certain individuals lost belief in the vision and how it can be achieved? Some theorists suggest that what you are perceiving are symptoms of a deeper issue(s). To reach the roots requires 5 Whys. I would add what, who, when and where to the list of questions and explore the multifaceted space until you and the team have built up a common picture of cause and causality. I would also say that external factors both personal and physical will have an impact on the way the organisational system functions. Structured dialogue. Finally it is OK to move on as an individual.

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Murugi Mungai

I help C-Suite Leaders achieve 5x sustainable growth. +20 years of strategy consulting and advisory to multi-million $ businesses
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Create opportunities to have conversations about the vision and mission in smaller groups. Organisations need to keep talking about the vision and mission in regular meetings and check-points. What matters to the organisation should become part of daily lingo and woven in to regular engagements. Assess if the vision and mission is still relevant to the organisation as it changes.

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3 Revisit Vision

Sometimes, a lack of alignment can be due to the vision and mission themselves not being clear or resonant enough. Take the time to revisit and possibly refine your mission statement. Ensure it's not only inspiring but also practical and relatable for your team. A well-articulated vision can serve as a powerful motivator and provide a clear direction that everyone can rally behind.

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Fanta NGom, MPH

Purpose-driven social impact leader | ex-Morgan Stanley | Director @ RFK Human Rights | ESG, Inclusive Economies, Responsible Tech | Mobilizing investors w/ $7T in AUM & businesses to create a more just world
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For one, I don’t take it personally and instead, if my vision is unclear or unattainable, I use that as an opportunity to revisit and refine it, ensuring it remains practical and relevant and fostering safe and open dialogues. I've also learned to prioritize solutions and impact over strict adherence to my vision.

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4 Train and Support

Invest in training and support to help your team understand and embody the mission. This could include workshops, seminars, or even one-on-one coaching. The goal is to equip your team with the knowledge and skills they need to integrate the vision into their daily work. By investing in their development, you're showing that you value their contribution and are committed to helping them succeed within the framework of the mission.

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5 Lead by Example

Your actions speak louder than words. Demonstrating commitment to the vision through your own behavior sets a powerful example for your team. When they see you embodying the mission in your decisions and actions, it reinforces its importance and encourages them to follow suit. Authentic leadership is contagious, and by living out the mission, you can inspire your team to align their efforts with the organizational goals.

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6 Celebrate Success

Recognize and celebrate when your team makes strides towards alignment with the vision and mission. This not only reinforces the desired behavior but also boosts morale and fosters a sense of accomplishment. Celebrating small wins along the way keeps the team motivated and focused on the overarching goals, reminding them of the impact they're working towards.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your team is not aligned with your vision and mission?

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1 Identify Gaps

2 Foster Dialogue

3 Revisit Vision

4 Train and Support

5 Lead by Example

6 Celebrate Success

7 Here’s what else to consider

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