What do you do if your IT strategy is not gaining traction on social media?

It is very hard, especially on social media, to know what will connect with the audience. My advice is to not try and guess which approach to take and instead take many right off the bat and see which one grabs the attention of your intended audience. Some of the most successful people I know in social media have many different takes and approaches. Some take, some don't. When you find one that does, boost it and see if it continues to trend positive.

Em um cliente nosso, ao analisar a percep??o do público sobre a estratégia de TI deles nas mídias sociais, identifiquei que o conteúdo deles n?o estava alcan?ando o grupo demográfico certo e n?o estava ressoando com eles. Usando esses insights, adaptamos sua estratégia de conteúdo para focar em temas de interesse do seu público e apresentá-los nos formatos preferidos, resultando em um aumento significativo no engajamento.

THIS! Having been in sales and marketing for over 20 years, I can tell you that staying on top is not always about catching lightning in a bottle. Follow people you admire and respect for their style and approach and keep an eye on how they are communicating with their audience. You are not along ion this crazy world so why think that success rests solely on your shoulders? Analyzing and adapting your strategy does not mean you just analyze and adapt to your own work. Look at your peers and be a part of something bigger.

As an IT strategist, It was crucial for me to analyze and adapt if the IT strategy is not gaining traction on social media. That led to success when I was named among the top social CIOs on Social Media. Assess performance metrics: engagement and click-through rates to identify what resonates. If campaigns underperform, pivot by experimenting with new styles, such as videos or infographics. Stay updated on industry trends and focus on relevant platforms where your audience is most active. Collaborate with influencers or offer interactive content to boost engagement. Keep your strategy agile and responsive to social media's dynamic nature. Refine your approach regularly to ensure your tactics align with current trends and generate results.

A good way to find if a point of view or take resonates with your target audience is to piggy back off a popular post with your insights and see what sort of reactions you get. If you find your take in a take gets a lot of comments or positive reactions, do not hesitate to repost or reformat the take into your own post. Not everything needs to originate with you. A good post or idea can come from anywhere, your reaction to it and contribution to it means just as much.