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What do you do if your strategic decision making in Internal Communications is solely based on intuition?

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Trusting your gut can be a powerful guide in personal decisions, but when it comes to the strategic decision-making process in internal communications, relying solely on intuition can be risky. Without concrete data or a structured approach, you might miss critical insights or make decisions that don't align with your organization's goals. Internal communications, the process of facilitating effective dialogue within an organization, is vital for alignment and engagement. It's essential to balance intuitive insights with strategic thinking to ensure your internal messaging is effective and supports your company's objectives.

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Jenni Field

Internal communication and leadership credibility expert and speaker. Consultant | Author | Podcaster | Chartered…
Stacey (Duskin) Crowley

SVP, Growth
Bill Whitelaw

Managing Director, Strategy and Sustainability at geoLOGIC systems

1 Balance Intuition

While intuition can lead to quick decisions, balancing it with strategic planning is crucial in internal communications. Your gut feeling may provide a starting point, but it's vital to back up your decisions with data and a clear understanding of your organization's goals. Consider conducting surveys or focus groups to gather employee feedback. This way, you can validate your intuitive hunches and ensure that the communications strategies you implement are well-informed and more likely to succeed.

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Bill Whitelaw

Managing Director, Strategy and Sustainability at geoLOGIC systems
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All gut instinct needs checks and balances. Find a handful of trusted advisors and use them as filters. But be prepared for pushback when your intuition trips you up...

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Katy Hetherington

Strategic Communications ?? Change & Transformation ?? Internal Comms, Engagement & Storytelling ??Open to Interim & Permanent Roles ?? Simplifying Complexity with Clarity & Impact ?? Data Driven Insights with Empathy
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Intuition complements decision-making by offering a human perspective where factors beyond data are considered — unearthing potential opportunities and risks, sparking creative innovation, all while gaining validation through data analysis.

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2 Seek Feedback

Feedback is a treasure trove of insights that can guide your internal communications strategies beyond intuition. It's important to create channels where employees can share their thoughts openly. Whether through regular meetings, suggestion boxes, or digital platforms, gathering feedback can highlight areas that need attention. This practice not only helps in making informed decisions but also fosters a culture of transparency and inclusivity within your organization.

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María Camila García Avila

Coordinadora de Comunicaciones y PR | Estratega de comunicaciones | Comunicación organizacional | Reputación | Social Media Management
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Tener feedback nos permitirá conocer realmente qué piensan los empleados de las acciones que estamos realizando. Este no debe pedirse únicamente a través de una encuesta, sino el lograr reunir empleados en focus group e invitarlos a conversar nos permitirá generar un ambiente más humano en nuestras comunicaciones. El tener datos nos permitirá realizar los ajustes necesarios y tomar decisiones basadas en experiencias.

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3 Analyze Trends

Your intuition may tell you what's worked in the past, but analyzing current trends can provide a clearer picture of what might work in the future. Stay updated with industry best practices and observe how communication trends evolve. By combining your intuitive understanding of your organization's culture with analytical insights, you can craft strategies that are both innovative and in tune with your workforce's changing needs.

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4 Set Objectives

Clearly defined objectives are the compass that guides strategic decision-making in internal communications. Without them, even the most intuitive decisions can lead you astray. Establish what you want to achieve with your communications—be it increased engagement, better information dissemination, or enhanced collaboration. These objectives will serve as benchmarks to measure the effectiveness of your strategies and help keep your intuitive decisions aligned with your company's vision.

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5 Implement Metrics

To validate the effectiveness of your intuitive decisions, implement metrics to track the outcomes of your internal communications strategies. Key performance indicators (KPIs) such as employee engagement levels, message reach, and feedback quality can provide tangible evidence of success or areas for improvement. This data-driven approach ensures that your intuitive choices are achieving the desired results and allows for adjustments as needed.

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6 Reflect Regularly

Reflection is a critical step in ensuring that intuition and strategy go hand in hand. Regularly take a step back to assess the outcomes of your communication efforts. Reflect on what worked, what didn't, and why. This practice not only helps in fine-tuning your strategies but also sharpens your intuitive skills over time. By reflecting on the impact of your decisions, you can better integrate intuition into a strategic framework for more effective internal communications.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jenni Field

Internal communication and leadership credibility expert and speaker. Consultant | Author | Podcaster | Chartered Practitioner | Certified Company Director
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What do you do if your strategic decision making in Internal Communications is solely based on intuition? You test your hypothesis with the audience and gather data to find out whether or not your intuition is on the right track. You won't be able to get a strategy through a leadership team with opinion alone - there needs to be some data and insight from inside and outside the organisation.

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Stacey (Duskin) Crowley

SVP, Growth
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If you are not asking for employee feedback periodically you are going at this blind. Use surveys and also have your comms team meet with department heads for feedback quarterly. At our company, via survey, we recently learned there was a lot of great new things that were rolled out and appreciated - however - it’s too much at once. So our next all staff meeting will only be about how current things are tracking thanks to employee efforts.

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Katy Hetherington

Strategic Communications ?? Change & Transformation ?? Internal Comms, Engagement & Storytelling ??Open to Interim & Permanent Roles ?? Simplifying Complexity with Clarity & Impact ?? Data Driven Insights with Empathy
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Some people naturally use intuition more effectively. But, we all have an internal compass that guides us toward making better decisions. Like gym visits or sports, without exercising your intuitive muscle, growth stalls.

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What do you do if your strategic decision making in Internal Communications is solely based on intuition?

1

2

3

4

5

6

7

1 Balance Intuition

2 Seek Feedback

3 Analyze Trends

4 Set Objectives

5 Implement Metrics

6 Reflect Regularly

7 Here’s what else to consider

Internal Communications

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What do you do if your strategic decision making in Internal Communications is solely based on intuition?

1

2

3

4

5

6

7

1 Balance Intuition

2 Seek Feedback

3 Analyze Trends

4 Set Objectives

5 Implement Metrics

6 Reflect Regularly

7 Here’s what else to consider

Internal Communications

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