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What do you do if your stakeholders in Agribusiness are at odds with your goals?

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Navigating the complex terrain of agribusiness often means aligning various interests to achieve your goals. However, what happens when the people who have a stake in your business—your stakeholders—have different visions for the future? Disagreements can arise over a multitude of issues, from sustainable practices to profit distribution. When you find yourself in such a predicament, it's essential to manage these conflicts with a strategic and empathetic approach. This article will guide you through the steps to reconcile differing objectives and foster a collaborative environment where both your goals and those of your stakeholders can thrive.

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AbdulMannan Muh'd Khalil

Agronomist | Agripreneur | Expert in Vegetable Farming & Urban Gardening|Helping Farmers & Urban Growers Succeed in a…
Brian Mwanamambo

Group CEO, Grand Ventures | Chairman, Reddford College
Samuel Guerreiro

Especialista em Carreiras no Agronegócio | Diretor de negócios | Mentor | Foco em acelerar carreiras e empresas no agro…

1 Assess Needs

Start by thoroughly assessing the needs and concerns of your stakeholders. Understand that each stakeholder group may have unique priorities based on their role in the agribusiness ecosystem. For example, investors might focus on financial returns, while local communities may be concerned with environmental practices. Listen actively to their viewpoints, and strive to identify the underlying reasons for any discord. This step is not about immediate solutions but about gathering information and showing stakeholders that their input is valued.

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Brian Mwanamambo

Group CEO, Grand Ventures | Chairman, Reddford College
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In the African context, understanding stakeholders' diverse perspectives on agribusiness goals is crucial. Conduct comprehensive stakeholder analyses, considering cultural, economic, and environmental factors. Identify common ground and areas of disagreement to inform dialogue and decision-making.

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Samuel Guerreiro

Especialista em Carreiras no Agronegócio | Diretor de negócios | Mentor | Foco em acelerar carreiras e empresas no agro | Co-fundador da Gera??o C3
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Trazer a todos a clareza do objetivo macro da empresa, e a partir desse ponto, discutir como conseguimos atender as demandas dos stakeholders sem perder o foco ou prejudicar o objetivo macro da empresa. Importante separar necessidades de vontades.

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Róger Pase Bresolin

Social Media Agro | Agromarketing | Marketing | Branding | Growth | Copywriter
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Alinhar expectativas dentro do agronegócio é um desafio enorme. Desde o primeiro contato temos que buscar mostrar os processos, o papel de cada ator dentro do planejamento, e os resultados esperados. Ao pularmos essa etapa, provavelmente iremos gerar frustra??es, e provavelmente n?o atingiremos as metas alinhadas.

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Cleideneia Sousa, MBA

Head de Finan?as | Crédito & Risco | Agronegócios | Logística | Porto | Energia ??
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Effective stakeholder conflict management hinges on a balanced strategy that prioritizes understanding, open communication, and adaptability. By recognizing shared goals, negotiating effectively, crafting strategic plans, maintaining transparency, and involving mediators when necessary, conflicts can be navigated successfully. The objective is to harmonize business aims with stakeholder needs, fostering a thriving agribusiness environment. This method resolves present conflicts and sets the stage for a durable, cooperative future

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2 Open Dialogue

Once you've assessed the needs, initiate an open dialogue. Create a space where all parties feel comfortable expressing their opinions without fear of dismissal. This could be in the form of regular meetings or through a dedicated communication channel. Transparency is key; share your goals and the reasoning behind them, and encourage stakeholders to do the same. This mutual exchange of information can build trust and make it easier to find common ground.

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Samuel Guerreiro

Especialista em Carreiras no Agronegócio | Diretor de negócios | Mentor | Foco em acelerar carreiras e empresas no agro | Co-fundador da Gera??o C3
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Novamente com o objetivo macro da empresa alinhado. Deixe com que cada um traga possíveis solu??es para atender suas necessidades sem perder o foco ou prejudicar o objetivo macro da empresa. Nesse momento, muitos ir?o declinar de algumas "necessidades" por entender?o que eram meras "vontades"

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3 Explore Options

With a clear understanding of each party's stance, explore options that could align stakeholder interests with your goals. This might involve compromise or finding innovative solutions that offer benefits to all involved. For instance, if environmental concerns are clashing with profitability, consider investing in sustainable technologies that could reduce costs in the long term. Be creative and open-minded; sometimes the best solutions come from thinking outside the box.

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Brian Mwanamambo

Group CEO, Grand Ventures | Chairman, Reddford College
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It's also important to explore a range of strategies to address stakeholder misalignment. Consider adaptive management approaches, leveraging indigenous knowledge systems alongside modern practices. Emphasize sustainability and community empowerment, fostering partnerships and innovative solutions to reconcile conflicting interests and advance shared agribusiness objectives.

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4 Prioritize Goals

In some cases, not all goals and interests can be fully aligned. That's when you need to prioritize. Determine which objectives are non-negotiable and which ones can be adjusted. This decision-making process should be transparent and involve input from stakeholders to maintain trust. Explain your rationale for prioritizing certain goals over others, and be prepared to justify these choices with sound reasoning that stakeholders can understand.

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Samuel Guerreiro

Especialista em Carreiras no Agronegócio | Diretor de negócios | Mentor | Foco em acelerar carreiras e empresas no agro | Co-fundador da Gera??o C3
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Com certeza temos que levar em considera??o a opini?o de todos antes de tomar algumas decis?es ou mesmo priorizar atividades e objetivos. Mas importante lembrar que empresa n?o é democracia e existem momentos que n?o dá para agradar a maioria, novamente é importante explicar os porquês e pedir um voto de confian?a, pois ao final tudo está sendo feito buscando o melhor para o coletivo e para a empresa.

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5 Implement Solutions

After reaching an agreement on how to proceed, it's time to implement the solutions. This phase should be approached with care, ensuring that all agreed-upon actions are executed efficiently. Monitor the implementation process closely and maintain open lines of communication. Adjustments may be necessary as you progress, and being responsive to feedback during this stage can help maintain stakeholder support.

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6 Evaluate Outcomes

Finally, evaluate the outcomes of the implemented solutions. Assess whether stakeholder concerns have been addressed and if your goals are being met. This evaluation should be an ongoing process, with regular check-ins to ensure that the agreed-upart strategies are effective. If certain aspects aren't working as planned, be prepared to revisit earlier steps and make further adjustments. Continuous evaluation helps to sustain alignment over time and adapt to changing circumstances.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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AbdulMannan Muh'd Khalil

Agronomist | Agripreneur | Expert in Vegetable Farming & Urban Gardening|Helping Farmers & Urban Growers Succeed in a Sustainable Way
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When your stakeholders in agribusiness are at odds with your goals, it’s essential to address the conflict constructively. Here are some steps you can take: 1. Identify the Source of Conflict: Understand the cause of disagreement or dissatisfaction. 2. Listen Actively and Empathically: Pay attention to stakeholders’ perspectives. 3. Express Your Position Clearly and Respectfully: Communicate your viewpoint. 4. Seek Common Ground and Solutions: Look for win-win outcomes. 5. Follow Up and Monitor the Outcome: Ensure actions are taken and maintain open communication. Remember, effective conflict resolution strengthens relationships and leads to better outcomes.

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What do you do if your stakeholders in Agribusiness are at odds with your goals?

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1 Assess Needs

2 Open Dialogue

3 Explore Options

4 Prioritize Goals

5 Implement Solutions

6 Evaluate Outcomes

7 Here’s what else to consider

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