What do you do if your social selling efforts need a boost from collaborating with marketing teams?

Are you tired of creating content that fails to move the needle in your sales process? ?? It's time to break down the barriers between sales and marketing to find real success with social selling. Creating compelling content doesn't require guesswork… The answers lie in the conversations you have with your prospects every day. By documenting the questions, concerns, and pain points your potential buyers share, you can equip your marketing team with the insights they need to create content that guides prospects through the buying journey. This simple yet powerful technique can dramatically improve your social selling results.

Alignment between your social selling and broader marketing goals is fundamental. To enhance this alignment, consider regular strategy sessions between the teams to ensure everyone is updated on the latest objectives and tactics. Additionally, integrate your planning and reporting systems. This shared access to data and insights allows both teams to see the direct impact of their efforts and adjust strategies as needed in real time. Collaborative tools and platforms can facilitate these interactions, ensuring a seamless flow of information and a unified approach to achieving your shared goals. This strategy not only streamlines efforts but also maximizes the overall effectiveness of your campaigns.

Si desea trabajar con equipos de marketing para impulsar sus esfuerzos de venta social, comienza por establecer objetivos claros y compartidos que alineen las estrategias de ventas y marketing. Participa en reuniones regulares con el equipo de marketing para compartir ideas y asegurarse de que las campa?as publicitarias y de contenido sean efectivas para aumentar las ventas. Utiliza publicaciones y contenido gráfico creado para aumentar las interacciones con los clientes en las redes sociales. Trabaja con el equipo de marketing para crear ofertas y promociones exclusivas que se pueden compartir solo en tus canales sociales. Aproveche los datos y el análisis para comprender mejor a su audiencia y adaptar su enfoque de ventas.

Regardless of what you are doing is sales, you should be aligned and work with marketing. In fact, in many companies leadership have created the role of RevOps, which is a joined or merged departments. So that sales and marketing can have common goals, objectives and achievements. This is why we created our very own social selling methodology to give salespeople and employees alike the ability to have guide rails and processes to support a modern digital sales and marketing team. It is the only social selling program in the world to be backed by the Institute of Sales Professionals (ISP) a sales trade body. This means that people can become certified in social selling and no other supplier can provide this.

Commencez par aligner les objectifs de votre équipe de social selling avec ceux de l'équipe marketing. Assurez-vous que vos efforts sont cohérents et complémentaires.

When working together with marketing, this gives sales people the opportunity to feedback industry trends straight back to marketing. There again, marketing can also be suggesting stuff to sales. Social selling really places marketing back, front and centre to the sales and marketing digital transformation. This is why we created our very own social selling methodology to give salespeople and employees alike the ability to have guide rails and processes to support a modern digital sales and marketing team. It is the only social selling program in the world to be backed by the Institute of Sales Professionals (ISP) a sales trade body. This means that people can become certified in social selling and no other supplier can provide this.

échangez régulièrement des informations et des insights avec les équipes marketing. Partagez vos observations sur les tendances du marché, les besoins des clients et les performances des campagnes de social selling.

Collaborez avec les équipes marketing pour créer du contenu pertinent et attrayant pour votre public cible. Utilisez ce contenu dans vos efforts de social selling pour renforcer votre message et votre présence sur les réseaux sociaux.

This is where you can start to join the dots between your different employee advocacy programs/tactics. Social sellers can really benefit from great content tailored to the insights they gain from their customer's needs. If you have an advocacy tool, specific content can be targeted to your social sellers for them to share. Also if you have subject matter experts (SMEs) creating their own content, that too can be shared into the tool to be amplified by social sellers to help build their influence & credibility (& subsequently that of their SME colleagues).

We know that buyers are looking for content, so where can people get ideas from to create content? Salespeople can get ideas from their normal day-to-day activity, but it also means that marketing can be suggesting ideas to the sales team too. This is why we created our very own social selling methodology to give salespeople and employees alike the ability to have guide rails and processes to support a modern digital sales and marketing team. It is the only social selling program in the world to be backed by the Institute of Sales Professionals (ISP) a sales trade body. This means that people can become certified in social selling and no other supplier can provide this.

Social selling isn't a campaign it's an always on process, either in pipeline creation, driving the deal forward or closing. That said, sales and marketing should be working to support marketing campaigns. This is why we created our very own social selling methodology to give salespeople and employees alike the ability to have guide rails and processes to support a modern digital sales and marketing team. It is the only social selling program in the world to be backed by the Institute of Sales Professionals (ISP) a sales trade body. This means that people can become certified in social selling and no other supplier can provide this.

If you are trying to make networking a marketing campaign you are on the wrong path. This isn't a product led effort, it is people led. If you get that wrong you are just noise.

Analysis performance is key for evaluating the current campaign and to make changes. Are you reaching your targeted audience? Are the venues used, the best ones to keep in touch with your current and potential customers? If you answer NO to both questions, then it is time to regroup and develop a new strategy to reach your goals and profit from it. Most of the time, the solutions are simpler and affordable. Thinking outside the box and re-inventing yourself are key to stay ahead of the competition. However, it is important to take good care of your vision, mission, and your brand while analyzing and implementing new solutions.