What do you do if your Social Selling conflicts are hindering business growth?

Once you've identified the underlying issues causing friction in your social selling, the next critical step is to engage your team in a collaborative discussion. Bring together everyone involved—from social media managers to sales representatives—to share insights and perspectives. This collective approach not only deepens the understanding of the issues at hand but also fosters a sense of unity and shared purpose. By involving your team in the problem-solving process, you can harness their collective expertise to develop innovative, cohesive strategies that align with your business goals and customer expectations.

If there is a conflict around a post, analyze the interactions it has received and try to identify where it started becoming conflictuous. Ro avoid trolling, i advise often radical means like taking down the post, analyze it off-line. If it is important information you tru to get out there, reword the post and remarket it. If there is a conflict around a comment to a post, I have found that just deleting the comment is the most effective way to stop any conflicts.

Critical for success of social selling is that you use a strategy. If you are always looking for tactics or listening to the latest "guru" you are going to find it hard and you will probably even being doing the wrong thing. If social selling is impacting your business, then get a strategy.

After revising your social selling strategy, actively monitor the changes to measure their impact. This ongoing evaluation allows you to see what resonates with your audience and what doesn't. Use metrics like engagement rates, click-through rates, and conversion statistics as benchmarks. Regularly tweaking your approach based on these insights ensures that your social selling efforts remain dynamic and responsive to market trends and audience needs. By being adaptable, you're more likely to maintain relevance and effectiveness in your market, driving sustained business growth.

By having a social selling strategy, it will be possible to understand that if you do this, do this, do this, you will get a confirmed result. If you keep doing the right, that is be consistent, then you will get the right result.

Central to this, is you get trained by a company that offers a strategy. Best of all a strategy that is certified by a sales body like Institute of Sales Professionals (ISP). That means you get a defined certificate backed by an independent non-for-profit. It's like getting a certificate from a school or college. Don't forget anybody can issue a certificate, which is why you need to look for a certified program from a body like the ISP.

Building on this foundation of proper training, it's essential to cultivate a culture of continuous learning and improvement within your team. Encourage your team members to share their experiences and learnings from social selling, fostering an environment of peer-to-peer education. This not only enhances individual skill sets but also strengthens the team's collective expertise. Regularly updating your training materials to include the latest social media trends and case studies will keep your team ahead of the curve, ensuring that your social selling strategies remain innovative and effective.

One of the skills required in social selling is to start and have conversations. Just like you were at a networking event or cocktail party. Don't forget that social selling is about building a digital bridge. You do this, not by brochures and spam but by being human.

To enhance authentic engagement, integrate storytelling into your social selling strategy. Stories not only humanize your brand but also create emotional connections with your audience. Share successes, challenges, and insights in a way that resonates with your prospects' experiences and aspirations. By focusing on relatable content and real-life examples, you reinforce the authenticity of your interactions. This approach not only builds deeper relationships but also distinguishes your brand in a crowded market, making your social selling efforts more effective and impactful.

You should always measure your progress by tracking the leading indicators you have in digital. Clearly there are only 2 real measures and the number of meetings, but make sure you track the leading indicators too.

Leveraging feedback loops is key to refining your strategy effectively. Encourage direct feedback from your audience through surveys, direct messages, and comment sections. This firsthand insight complements your analytics data, providing a fuller picture of your strategy's impact. By actively seeking out and valuing customer feedback, you create a responsive and adaptive approach that not only mitigates conflicts but also enhances customer satisfaction and loyalty. This iterative process keeps your strategy aligned with audience needs and market dynamics, driving sustained success.

Don't be afraid to ask for help. Social Selling is a new and different approach requiring skillsets across marketing and sales. Engage with an expert to walk you through it from content libraries, communication, engagement, funnels. There's multiple approaches.