What do you do if your social media strategy needs to incorporate live streaming technology?

Needs can vary from brand awareness and website traffic to even livestream shopping session, but first choose the right platforms and influencers.

The first and foremost is to set clear objectives (perhaps increasing brand awareness, driving website traffic, engaging with your audience in real-time, or showcasing product launches or events) After that, you can consider the right platform. How? --> Based on your target audience, content strategy, and marketing objectives. Some popular platforms for live streaming include Facebook Live, Instagram Live, YouTube Live, Twitter/Periscope, LinkedIn Live, and Twitch. Plan Your Content: Develop a content plan for your live streams that aligns with your overall social media strategy and resonates with your target audience. Consider relevant, informative topics and plan engaging visuals to captivate viewers' attention.

- Define Objectives: Clarify organization's goals for live streaming - Audience Analysis: Understand target audience's preferences and behaviors - Competitive Analysis: Research competitors' strategies for differentiation - Platform Selection: Choose platforms aligning with objectives and audience - Resource Assessment: Evaluate available resources for live streaming - Technical Requirements: Assess internet bandwidth and streaming capabilities - Content Strategy: Develop content aligning with objectives and audience - Measurement and Evaluation: Establish KPIs for monitoring success

Here's how to incorporate it effectively: 1. Define Your Goals and Target Audience: - What do you want to achieve? Increase brand awareness, boost engagement, and drive sales. - Who are you trying to reach? Understanding your target audience helps tailor content. 2. Pick the Perfect Platform: - Research different platforms: Popular options include YouTube Live, Facebook Live, Instagram Live, and Twitch. - Consider platform features: Some platforms offer interactive features and live chat, which can boost engagement. 3. Plan Engaging Live Streams: - Choose a compelling topic: It should be relevant to your audience and address their interests. - Structure your content: Have a clear format, like a product demo, and interview.

Integrate live streaming into the social media strategy, plan engaging content, interact with viewers in real-time, and measure performance.

There is a ?silver bullet” here, but pnly according to your client's needs and it depends on the company. Livestreams on Facebook and TikTok are great also for publishers when they're conducting interviews because they could in real time with their audience.

- Audience Demographics: Target platforms based on your audience's age, interests, & behaviors. - Platform Features: Consider video quality, interactivity, monetization, and social media integration. - Platform Reach: Evaluate each platform's visibility to reach a large portion of your audience. - Content Fit: Align content types with platform performance and streaming goals. - Technical Requirements: Assess internet speed, software compatibility, and hardware needs. - Community and Engagement: Opt for platforms with active community engagement. - Monetization Opportunities: Explore advertising, sponsorships, subscriptions, and virtual gifts options. - Analytics and Insights: Seek platforms with detailed analytics for data-driven decisions.

- Set clear objectives for live streaming content - Understand the audience preferences and demographics - Plan a content calendar with variety - Choose engaging topics based on relevance and interest - Create compelling visuals to captivate the audience - Prepare an outline or script for cohesive narrative - Engage the audience through interaction - Test equipment before going live - Promote live streams across social media - Follow up with audience and repurpose content for extended reach

This should be first. You need to know WHY you are going live right? Then have a game plan of who shows up, what to do, and how much time to take. At the end of the day, just doing the Live would be a good start, but you definitely want eyeballs too!