What do you do if your social media marketing graphics are underperforming?

Define Your Brand Identity: Start by clarifying your values, expertise, and target audience. This forms the foundation of your brand message. Content is King: Create high-quality content that showcases your knowledge and engages your audience. This could be writing blog posts, articles, or social media content.

If your social media marketing graphics are underperforming, it's essential to analyze their performance metrics to identify areas for improvement. Consider experimenting with different design elements, such as colors, fonts, and imagery, to see what resonates best with your audience. Additionally, seek feedback from your audience to understand their preferences and expectations better. Don't hesitate to iterate and refine your graphics based on the insights gained, ensuring they align with your brand identity and marketing goals.

As a designer, when faced with underperforming social media marketing graphics, I take a step back to analyze several key factors. Firstly, I assess the visual elements such as color schemes, typography, and imagery to ensure they are engaging and aligned with the brand's message. Next, I review the content strategy to ensure it resonates with the target audience and offers value. If necessary, I conduct A/B testing to identify what elements are resonating most with the audience and iterate accordingly. Ultimately, it's about continuously refining and optimizing to ensure our visuals are captivating and drive results.

Uncover the secrets hidden within your analytics to understand what makes your social media graphics tick and where they fall short. It's not just about numbers; it's about insights that drive action.

You can analyze your data all you want but let's be real. You can't trick the algorithm or you can't think that AI has nothing to do with your content being pushed. Just keep posting and stay genuine. Sooner or later they will be wanting your every post. Take a lesson from watching Google and Apple key notes and see how they are able to market to the masses with keywords and bright images.

Before crafting your next social media graphic, ask yourself: What's the purpose? Define your objectives clearly to ensure your visuals resonate and lead to measurable results.

You really need to think what you expect the graphics to do for you? Do you just need the audience to engage, do you need to sell etc. Do you have any target audience, niche etc

The bottom line is visual context is key. Yes, people read posts, but that context doesn’t always mean anything if [the right] imagery isn’t attached to it

Elevate your social media game by selecting images that not only catch the eye but also speak volumes about your brand's essence. Choose wisely; your audience is watching.

Images play a crucial role in your Brand growth. Images can make your Brand boom and sparkle with all the shine. It's important to choose great images for your Designs.

Ah, color. What would we do without it? Things would be boring and get lost. I like to make my links and mentions on my Instagram stories match some color I have in the image I want to post. I try to take advantage of editing tools when they're newly available so that I can show my awareness and be up to date with everyone else in my field or community.

Colors aren't just for aesthetics; they're powerful communicators. Use them strategically to evoke the right emotions and create a lasting impression with your social media graphics.

Choosing a color scheme is important and then staying consistent with that theme is even more important. Different colors represent different things. I've talked about it in my posts before.

Font choice can be the silent hero of your visual storytelling. Pick fonts that speak your brand's language and ensure your message is loud and clear across all platforms.

The journey to stellar social media graphics doesn't end with creation. Test, analyze, and refine to continually improve and stay ahead in the ever-evolving digital landscape.

Testing social media assets through A/B testing is crucial for optimizing engagement and conversion rates for our clients. It's not just about having a strong brand presence; it's about understanding what visuals connect most effectively with their target audience and guide them along the customer journey. Whether a still image or a motion graphic, continuous testing, and tweaking help refine our clients' content strategy. We enter the testing phase with assumptions based on thorough research of their client's personas, but we're often surprised by the outcomes. This agile approach to content creation allows the most successful assets to thrive, ensuring our clients' storytelling efforts are tailored to what their audience truly responds to

Graphics alone aren't the only factor in successful social media marketing. I recommend hiring a social media manager who has the necessary skills to optimize your social media presence, including using graphics effectively.