What do you do if your social media management skills aren't opening up new job opportunities?

The first step is to assess your skills and identify your strengths and weaknesses. Social media management is not just about posting content and engaging with followers. It also involves strategy, analytics, creativity, communication, and technical skills. You need to be able to create and execute a social media plan that aligns with the business goals, measure and report on the results, and adapt to the changing trends and platforms. To assess your skills, you can use online tools, such as Skillshare, LinkedIn Learning, or Google Digital Garage, that offer courses and certifications on various aspects of social media management. You can also ask for feedback from your peers, mentors, or clients.

Portfolio Development: Build a strong portfolio showcasing your best work and highlighting your achievements in social media management. Include case studies, campaign results, and examples of successful projects to demonstrate your capabilities to potential employers. Networking: Networking is crucial for career advancement. Attend industry events, join relevant online communities, and connect with professionals in your field. Networking can help you discover hidden job opportunities and receive referrals from contacts within your industry. Job Search Strategies: Refine your job search strategies by targeting specific companies or industries where your skills are in demand.

If you find that your social media management skills aren't leading to new job opportunities, it might be time to expand your skill set. Look into adjacent fields like digital marketing, content creation, or data analytics to enhance your capabilities. Consider pursuing certifications or enrolling in courses to bolster your credentials. Network extensively within your industry to uncover potential job openings and connect with experienced mentors for guidance. Customize your resume and cover letter to emphasize transferable skills and pertinent experiences. Additionally, be proactive in seeking feedback and adjusting your strategy to meet the changing demands of the job market.

First, evaluate current skills and qualifications. Seek feedback from peers or mentors. Enhance skills through courses, certifications, or practical experience. Showcase expertise through personal branding, portfolio, and networking. Explore diverse job avenues within social media management, such as content creation, analytics, or strategy.

That’s tough! It could be your skill or simply how you’re presenting them. First, I would seek out people working at the level you would like to see yourself at. If you can connect with them and get feedback on your portfolio and CV, fantastic! If not, be a diligent student — study their work, their career path leading to that point, how are they presenting their work, what you admire about them. Uniqueness is highly valuable, but until you get your footing, I think it’s good to model yourself after others. Great thing about social media is that it’s easily accessible, you can experiment and grow with practice. Second, it’s about connections. Be prepared to go outside your comfort. Take the small gig. It could lead to something more.

I agree , your CV and portfolio and linkedin profile have to be updated , included all your experience Your platforms have to reflect your skills

* Highlight your achievements: When writing your resume and cover letter, be sure to quantify your accomplishments in previous social media roles. Use metrics to showcase the impact of your work, such as increased engagement, follower growth, or website traffic.

* Network: Building relationships with people in your field can be a great way to learn about new opportunities. Attend industry events, connect with people on LinkedIn, and let your network know you're looking for a new job.

Digital marketing is a continuously evolving field and as a digital marketing manager, you should be up to date with all the updates that occur, which requires you to have the ability for continuous learning.